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APRIL 6 , 1932 

No. 1 3 3 1 ] 

VoL. X C I ' 


Copyright Registered at the G P.O. as a Newspaper and for postage to Canada at Magazine Rate 

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Winads British Screen” Service announce that their 
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Prices are reasonable and the quality is definitely 
guaranteed, so much so that in the event of any 
recording not meeting with the entire satisfaction 
no charge is made. 

Producers and Exhibitors should get in touch with 
us at once. Please address communications to:-— 




Telephone: Gerrard 3397. Telegrams: Winadfilm, London 



April 6, 1932 


in every phase of cinema manage- 
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April G, 1!)32 



London headquarters of the Fox Co. ha/e receded copies of the new film "Careless Lady/' in which Joan 
Bennett, John Boles, Minna Gombell, and Weldon Heyburn are players. Trade shows are being arranged 
and will be announced shortly. 



Apkii, C). 1932 

Johnny Weissmuller, the champion swim- 
ming Goliath, is starred with Maureen 
O Sullivan in M-G-M's new picture, ' 

"Tarzan The Ape Man." Supporting pJayers | 

include Aubrey Smith and Neil Hamilton. # — 




April 0, 1932 



W. S. Van Dyke, director of "Trad er Horn," 
is responsible also for "Tarzan The Ape 
Man," which will be presented to trade 
viewers at bhe Phoenix Theatre, on Monday 
* next, April 11, at 8.45 p.m. 




April (i, 1932 


It may be a matter of opinion as to 
whether " It's Tough To be Famous," but 
First National will prove at the Prince 
Edward Theatre on Tuesday, April 12, at 
8.45 p.m., thab that is how Douglas Fair- 
banks, Jnr., and Mary Brian are feeling 
about it. 






24th YEAR. 


10 '6 per annum. 

30/- per annum. 

The Independent Film Trade Paper 


Faraday House, 

8-10, Charing Cross Road, London, W.C. 2. 

Telephone : 
Temple Bar 
7921, 7922. 

Telegrams : 

‘Gainsaid, W estrand 

No. 1331, Vol. XCI. 

APRIL 6, 1932 

PRICE 6d. 

As We See It 

The Beckenham 

The Beckenham Pavilion has closed 
down ; many a cinema has 
switched off its lights because public 
patronage has been insufficient to keep 
them burning ; many will doubt- 
less meet the same unhappy ex- 

But it should at once be made an 
impossibility for a cinema, or any 
other legitimate business enterprise, to 
be hounded out of profitable existence 
by bureaucracy, as the Beckenham 
Pavilion has been. 

The Beckenham Council, in January 
last, created a local censorship panel 
of nine. Not content with the constitu- 
tion of the British Board of Film 
Censors and the special representation 
local authorities enjoy through its 
newly formed Consultative Committee, 
these local censors of Beckenham have 
so interfered with local cinema pro- 
grammes as to alienate a large section 
of the local public, who, resenting the 
spoon-feeding attitude of their local 
Bumbles, have transferred their 
patronage to cinemas outside this area 
of petty tyranny. 

Beckenham Council should now re- 
nounce its policy of interference. It 
cannot repair the damage it has done, 
but it can discontinue this scandalous 
system of so-called censorship before 
other local cinemas — alreadv suffering 
the results of heavy taxation and re- 
duced public spending power — are 
forced into liquidation and removed 
from the head of the list of local rate- 

Selfridge Salesmanship 

“ We want to make of London the 
centre where the finest work is done, and 
that having been accomplished it must be 
associated with publicity and the whole 
world told. . . . 

" Publicity can do almost everything.” 
Gordon Selfridge, the uncrowned King 
of Storekeepers, thus epitomised his 
faith in publicity as a driving force in 
salesmanship ; a faith which has been 

mainly responsible for placing him where 
he is. 

Mr. Selfridge was the guest of C. M. 
Woolf and the directors of Gainsborough 
Pictures and had just heard outlined 
Michael Balcon’s plans for the filming 
of part of the next Gainsborough picture, 
“ Love on Wheels,” in the great Selfridge 

It is to unfold a tale of 3 -oung London 
store assistants ; a story of eveiy'da^^ 
life. What better background could be 
found for a British film ? 

Again Mr. Selfridge reminds us that 
an American journalist has computed 
that women devote 50 per cent, of their 
conversation to dress and of the remain- 
ing 50 per cent, half is taken up in dis- 
cussing the movies. 

But that is in America, where the 
publicity’ “ outlook ” which characterises 
Mr. Selfridge, and all too few other 
British business men, is fostered gener- 

It will be a good day for British trade 
when more of our leaders grasp the 
import of Mr. Selfridge’s message. And 
that da^- can be hastened most sureH' 
by the spread of a film publicity sense 
such as prompts the Gainsborough Com- 
pan}^ to seek and Mr. Selfridge to concede, 
facilities for real British backgrounds in 
British films. 

” Trade follows the film ” seems a 
sound and simple slogan, but it has so 
far proved a hard one for the British 
mentality' to absorb. 

“Hitch” To Cure “Itch” 

Alfred Hitchcock, principal film 
director attached to British International 
Pictures, the largest single unit in 
British film production, is to undertake 
supervision of a number of B.I. pro- 
ductions during the next twelve months 
and will ” tutor ” young film directors. 

John Maxwell, B.I.P. Chief, is to be 
congratulated on his courage and sporting 
spirit, if the object of this new studio 
policy is to increase the supply of efficient 
film directors available for creative 
work, on behalf, not only of his company, 
but ultimately of rival British producers. 

That is the spirit which has been so 
sadly lacking in British production ; its 
absence has so far held in postponement 
the realisation of an absolutely neck and 
neck race between Elstree and Hollywood. 

Hitchcock is acknowledged as a creator 

of motion pictures : he is one of the 

veiy^ few in Britain, although there are 
plenty of “ film directors.” 

He has been called a screen stuntist, 
an artist in publiciW, a critic vamper 
and a megaphonic spoofer (or things to 
that effect). But he has made pictures 
which may be written into British film 
history- without necessity for italics or 
underlines. He is a film craftsman with 
that rare faculty for homogenising the 
artistic and the commercial in motion 
pictures. That ability alone endows him 
with qualities of studio leadership. 

The important question is, will he, as 
supervisor of British International pro- 
ductions, be given his head ? Will he 
be permitted freety to encourage ; to 
evolve ; to create ; to supervise ; to 
lead ? 

Will he be able to insist that his 
efforts, and those of the sapling directors 
in his charge, shall be free from inter- 
ference on the part of an executive with 
admirable qualifications in many other 
spheres, but none for the making of 
successful motion pictures ? 

Elstree has given us our surprises ; it 
has also given us our disappointments. 
Too few of the former and, of late, too 
many of the latter. And the reason 
advanced those with a facilitv for 
reaching the truth has always been the 
same — lack of freedom on the part of 
directors to develop individual ideas. 
Elstree has had too much “ itch.” The 
substitution of a " Hitch ” should work 

The new Elstree policy' may represent 
an economy' idea, but it can produce not 
only cheaper, but better pictures. 

In This Issue — page 

Agitation Against Double Features 8 
French Exhibitors’ Tax Relief ... 8 

B.I.P. American Distribution ... 9 

Beckenham Cinema Closes ... 9 

Personally Speaking 10 

British Production Field... ... 10 

Talk of the Trade 11 

Bo.x Office Film Reviews ]2, 13, 15 
Financial News and Views ... 14 

News from the Territories .... ]6 

B.K.S. Symposium 17 

Showmanship Activities 20 

Gaumont Palace, Hammersmith 21 
Coming Trade Shows ... ... 22 



April 6, 1932 

Producer-Renters to Kill 

Proposal to Restrict by 

Double Features? 

Contract Clause 

Reduced Battery 

Western Electric announces a substantial 
reduction in the prices of storage batteries 
used in association with their equipment. 
A circular letter has been sent to all Western 
Electric equipped houses, explaining the full 
details of the new scheme, which results in 
a reduction in cost to exhibitors for both 
new batteries and rebuilt batteries. 

Hitherto, the only batteries authorised for 
use with Western Electric were certain types 
manufactured by the Chloride Electrical 
Storage, Company, Limited, and on all new 
installations Western Electric will continue 
to supply batteries manufactuied by this 
concern. In response to a request by certain 
exhibitors. Western Electric have con- 
ducted tests upon batteries manufactured 
by other manufacturers, and arrangements 
have been made whereby specific types 
manufactured by the Hart Accumulator 
Company, Limited, and the D.P. Storage 
Battery Company, Limited, can be installed. 

Further details will be given in due course, 
and exhibitors are thus given the option 
as to the type of storage battery they desire 
to use. when replacements are necessary. 

Penalties for Slashing 



Dear Sir, 

Referring to the much-vexed question of 
film mutilation by projectionists in respect 
of change-over marks and bad splices, I 
highly endorse the sentiments expressed by 
Mr. Ellis, the Despatch Manager of Wardour 

I submit that the only solution to this is 
to penalise the offending projectionists and 
touch their pockets in reparation of their 

With a system of film " cross-overs ” it 
is not possible to lay the blame on any par- 
ticular theatre or individual, but at least 
one of the premier renter firms finds it prac- 
ticable to work a system of no " cross-overs,” 
and all films are returned after individual 
theatre showing to the renters’ laboratories. 
This practice immediately localises any fault 
to the theatre last having the films, and any 
defect or transgression of projectionist 
good form can then be reported to the exhibi- 
tor concerned and he required to show reason 
why the film had been mistreated. Naturally, 
he will pass this on to the operating box and 
the culprit will be unearthed and made to 
pay either in cash or with his job for his 

Yours faithfully, 

T. R. Jeffreys. 

Lyric Theatre, 


March 1932. 

[As this subject, first started by our 
comment, has not only been well aired in 
“ The Bioscope," but has, under careful 
persuasion of other trade paper editors, 
" overflowed " into contemporary journals, 
we do not invite further letters at the moment. 
— Editor] 

[By " The Bioscope " New York 
Representative, Ernest A. Rovelstad) 

Agitation against the practice of double 
features has been renewed in Chicago, 
Cleveland and Kansas City, and the problem 
was the subject of considerable conversation 
at the recent conventions of the IMotion 
Picture Theatre Owners of America and the 
Allied States .\ssociation. 

But more concrete than these develop- 
ments are the indications that at least three 
of the larger distributing companies con- 
template inserting restrictive clauses in their 
contracts for next season. 

M.-G.-M. hopes to accomplish this 
by extension of percentage contracts, 
by the terms of which double featuring 
of its pictures would be quite impossible. 
Paramount and Warner Brothers are 
understood to favour restraining clauses. 
Fox and United Artists also are said to 
be considering similar restrictions. 

The Independent Theatre Owners’ Asso- 
ciation of City protested to the 
Hays office when double featuring became 
the policy of the Fo.x West Coast suburban 

Brockliss Executives for U.S. 

Jack Brockliss and F. W. Tims, directors 
of J. Frank Brockliss, Ltd., the European 
distributors of the Simplex projector, sail 
to-day (Wednesday) on the s.s. Mauretania 
for New York. They will discuss several 
important new developments with the Inter- 
national Projector Corporation, and on 
their return, which will probably be some 
time in May, they expect to have some 
interesting statements to make concerning 
new models of the Hall & Connolly and 
Peerless high intensity arc lamps. 

During their stay in America they propose 
visiting the works of several other American 
manufacturers with whom they do business. 

Ann Dvorak, 'one of Hollywood’s screen new- 
comers, will be featured in First National output, 
and her first Burbank picture will be “ Tinsel Girl ” 

‘‘Thankful for Small 

French Exhibitors Secure 
Minor Tax Relief 

[By Our French Correspondent, 

Georges Clarriere) 

A stormy meeting of theatre and 
cinema owners decided that all halls 
throughout France should close down 
on April 5th for 24 hours, as a protest 
against the unfair attitude of the Govern- 
ment in regard to new terms of taxation. 

In official quarters strenuous efforts 
are being made to prevent the threatened 
close-down, not only in view of the 
heavy loss of revenue, but to preserve 
Government prestige. 

As was to be anticipated, French cinema 
exhibitors were destined to be outwitted by 
the superior political diplomacy of the 
Government, and the so-called relief of a 
portion of the tax burdens does not give 
entire satisfaction to the trade. After many 
meetings between representatives of the 
cinema industry and officials of the Ministere 
des Finances the " projet Locquin ” was 
formulated and presented to the Government, 
the Senate making it an addition to the 
already fixed Budget. This means that if the 
Government is eventually dissatisfied with 
the revenue-producing results, it may re.scind 
the law without previously consulting the 
entertainment industry. 

The " projet Locquin” de-taxes exhi- 
bitors from 5 per cent, to 3 per cent, up 
to 15,000 francs receipts monthly, from 
10 per cent, to 8 per cent, from 15,000 
francs to 30,000 francs receipts, and 
from 20 per cent, to 14 per cent, from 
30,000 francs receipts to 50,000 francs. 
This de-taxation only applies to halls 
owned and run by exhibitors of French 
nationality whose programmes con- 
tain a minimum of 25 per cent. French 

Last week, the Government, having made 
provision for relief of immediate distress in 
the entertainment industry, should the 
threatened close-down take place on March 
29th, offered a reduction to theatre pro- 
prietors amounting in all to 5i per cent, for 
Paris and Seine area, and 3 per cent, for the 
Provinces, at the same time offering a credit 
of 10,000,000 francs to cinema proprietors. 
As this sum represents but the production 
cost of three first-class films, it aroused 
indignation rather than satisfaction, yet the 
representatives of the trade accepted it on 
principle, fearing further trouble and still 
worse terms. The Government, however, 
seeing that the trade was likely to revolt 
against the weakness of its representatives 
withdrew its first offer and formulated the 
” projet Locquin,” which represents its last 
word on the subject under the present 
Budget. * * ♦ 

The liquidation of the Societe Anonyrae 
Fran^aise d’Appareils et Films Sonores is 
announced, but the amount of the failure 
is not disclosed. This concern, founded by 
Louis Nalpas two years ago, with a capital 
of 3,500,000 francs, handled the Nalpas 
reproducers and installations. 

April 6 , 1932 



B.I.P. Distribution Plan for U.S.A. 

Dent in New American Company 

Wardour Chief on “Blind Booking” 

U.S. Technicians for 
British Studio 

Warner-First National 
Teddington Expansion 

Warner Bros. First National have com- 
menced the process of expansion forecast 
by Jack L. Warner during his recent 
London visit. 

Randall Sayre and W. Scott Darling, two 
Britishers who have been in Hollywood for 
some years, left for London on the Majestic 
on Friday and will augment Roland Pertwee 
and John Hastings Turner on the scenario 

In addition to these writers, Irving Asher 
has engaged Mrs. Boyd, for five years Walter 
Mycroh’s right hand, as chief of the story- 
reading department, and Samuel Simmons, 
who started with Kinemacolour in 1908, and 
was until a week ago with B.I.P., as cutter, 
in addition to four others already employed 
in the cutting rooms. 

Terrell Morse, an American, will be over 
within a week and will beeditor-in-chief of all 
Warner Bros. First National’s productions. 

The most important engagement from 
Irving Asher’s point of view is that of A. M. 
Salamon as studio manager. Mr. Salamon 
has been with Warners for 17 years, the last 
10 as assistant general manager. 

It is interesting to note that out of a staff 
of 100 engaged at the Teddington studios, 
only seven are Americans, thus making 
Warner Bros. Finst National 93 per cent. 
British at the present time. 

Board of Trade 

Clause 32 of the Films Act provides that 
trade shows of films to be registered must be 
announced to exhibitors or their agents at 
least seven days before showing. 


Second Chances (Butchers), Cambridge. 

The Crowd Roars, Words and Music, and 
Bosko at the Zoo (Warner), Prince Edward. 
Uncrowned Champions, College Grapplers, 
Slim Figuring, Toy Time, In Dutch, The 
Door of Asia and Children of the Sun 
(P.D.C.), Own Theatre Lady (Fox), Phoenix. 


Galloping Through (Wardour), London 

Murders in the Rue Morgue (Universal), 
Prince Edward. 


Beauty and the Boss, Battling Bosko, Free 
and Easy, and Henry Santry (Warner), 
Prince Edward. 


First Mrs. Fraser (Sterling), Prince Edward. 

Immediately prior to sailing for 
London after five weeks in the States, 
Arthur Dent, of British International 
and Wardour Films, brought to a head 
negotiations which he had started with 
Pat Powers on his arrival. 

As a result a new company has been 
formed under the title Powers Pictures 
Incorporated, of which David A. O’Malley 
is the President : Arthur Dent the Vice- 
President ; and Harry Post the Treasurer. 
This company will distribute British Inter- 
national product in America, but will not be 
tied exclusively to British pictures, for Pat 
A. Powers, a pioneer in the film industry, had 

P A. Powers Arthur Dent 

already certain Hollywood tie-ups. The result 
will be that the B.I.P. output will for the first 
time go out in U.S.A. through an organisation 
enjoying the status of a complete but affiliated 
renting concern. 

According to a cable dispatched as Mr. Dent 
sailed from New York, the Wardour executive 
had something to say against the provision 
in the Films Act, 1927, which bars blind 

He is quoted as saying that the failure of 
British exhibitors to secure lower percentages 
is due to the existing legal ban on blind 

Germany Facing Ruin ? 

U.F.A. Closing First-Run 

(Bv Our Berlin Correspondent, 

Fritz Mann) 

The acute crisis in the German cinema 
business has now involved Ufa. Ufa intend 
to close down two of their four first-run 
theatres along the Berlin Broadway (the 
Kurfiirstendamm). The “ Ufa-Theatre Kur- 
fiirstendamm ” and the " Universum ” are 
in question. 

This is a new symptom of the unbearable 
situation in the German entertainment field. 
The prices for admission in the smaller 
German cinemas are already lower than 
before the war. On the other side we must 
reckon that the single picture now costs 
three times its pre-war figure, and that in 
one programme two pictures are now 
generally shown. 

The German film industry — production, 
renting and exhibition — is on the verge of 

Censorship Shuts 

Beckenham Pavilion Closes 

Effect of the local Film Censorship Com- 
mittee at Beckenham, which was appointed 
on January 13th, has been to cause the 
closing of the Pavilion Theatre. Members 
of the Censorship Committee who visited the 
hall on Monday morning in order to see the 
week’s programme, were told that it was 
not necessary for them to do so, as the pro- 
prietors had decided not to open the theatre. 

Explaining this decision, H. C. Tookey, 
resident manager, stated that the local 
censorship scheme had proved the " last 
straw.” Despite the fact that the Pavilion 
had this year lost the Sunday opening licence 
which it previously held for nine consecutive 
years, and that the additional burden im- 
posed by the increased Entertainments Tax 
had hit the house badly, he contended that 
his company would have been able to weather 
the storm but for this latest ill-advised action. 

The result of this action is that cinema 
goers who formerly visited the Pavilion will 
now go outside the jurisdiction of the local 
censorship body for their entertainment, the 
whole object of which will thus be defeated. 

Although a meeting of the Beckenham 
Council was held on Monday evening, the 
matter was not raised. 

Plaza for Southamp- 

Councillor Spickernell’s 

Work started on Monday on the erection 
of the Plaza, Southampton, a new hall for 
the Portsmouth company with which Coun- 
cillor F. J. Spickernell is associated. The 
theatre will have 2.100 seats, and it is 
expected to be ready for opening at the 
beginning of October. 

The Plaza has been designed by Robert 
Cromie, F.R.I.B..\., the well-known cinema 
architect, and the consulting engineer is 
F. W. Budd, M.Inst.C.E. L. F. Richardson, 
of Streatham, is the builder. 

Hoped for “Easy Living” 

“ He purchased the cinema because he was 
getting old and thought that it would provide 
him with an easier living in the future.” This 
statement was made in the course of the hearing 
of an application for an order of discharge which 
came before Mr. Registrar Warmington, on 
March 17th, at the London Bankruptcy Court. 

The application was made by Harry Green, 
described as proprietor of the Cinema Royal, 
Croydon. . 

His Honoiu: upheld a report by the Official 
Receiver and suspended the discharge for three 



April 6 , 1932 

In the British Production Field 

“ Hitch ” Becomes Elstree 

John Maxwe!). of British International, 
announces that in view of the increase in 
their production schediile, B.I.P. have ar- 
ranged with Alfred Hitchcock that instead 
of himself directing he will undertake the 
supervision of a number of pictures during 
the next twelve months. It is intended that 
these pictures will be made by new young 
directors, who will thus be enabled to develop 
their talent under the guidance and control 
of our most skilled craftsmen in the technique 
of film production. 

It is hoped in this way to provide a much- 
needed increase in the available supply of 
capable film directors in this country. 

I foresee changes not only in the quality 
of B.I.P. jiroduct, but beyond that I will 
add nothing to the views expressed on 
page 7. 

Hakim's Kreisler Deal Off 

Eric Hakim had hoped to secure the 
services of Kreisler, the world-famous 
violinist, to “ star ” in his next picture. 
He hoped to make " Passion Hunger,” a 
story of a famous violinist and his amorous 
intrigues. But the transatlantic 'phone 
tinkled out news from Kreisler’s agents 
which brought Mr. Hakim’s great idea 
crashing to earth. Oh ! priceless Kreisler. 

Working People in Films 

“ I find that ordinary working people do 
not speak with accents usually accredited to 
them by the stage and the ‘ talkie,’ ” said 
Harr}' Lachman, with whom I happened to 
be discussing his new story ” Down Our 
Street.” " They are just caricatured ! ” 

I am glad someone has made this discovery 
for we have not yet had a British film about 
ordinary British working people. Every 
British policeman on the stage or in the 
” talkies ” has been made to spill his " h’s ” ; 
every taxi-driver been forced to ejaculate 
” Blimey”; every co.ster girl has been 
compelled to say eyen’t for ain't ; it is 
sickeningly unreal. Lachman studies these 
things ; moreover, he has no time for snob- 
bish pretence that low life is something he is 
too utterly comfortable to understand. And 
that attitude probably explains why British 
producers have always parodied working- 
class life in.stead of dramatising it. Nancy 
Price, Elizabeth Allan, Fredk. Burtwell, 
.\lexander Field, and Morris Harvey are in 
the ” Down our Street cast. 

Bentley's Nippies “After Office Hours " 

Yesterday (Tuesday) at the B.I.P. studios 
Tom Bentley opened a Lyons teashop — 
complete with Nippies — real Nippies. Did he 
do a good trade ? He did. There was a real 
crowd of City bun-fighters — if you’ve ever 
lunched in a Lyons teashop in London City 
you know what I mean — all good naturedly 
taking the best of food that Nature and their 
pockets could provide. 

The final results of Bentley’s incursion 
into the teashop business will be seen in the 
new B.I.P. rendering of the Van Druten 
play, " London Wall,” which is being filmed 
under the title of " After Office Houis.” It 
will reveal a human side to the grey stony 
City — an hour’s break from ledgers and files, 
an hour in which copious draughts of coffee 
accompany draughts of the chequered kind 
and the figures of a myriad balances are for- 
gotten as the figures of a score or two of 
Nippies flit through the steam and chatter. 
.\ human hour while the machine stands still. 

Fredric March stars with Kay Francis in Para- 
mount’s “ Strangers In Love,” for trade show 
at the Carlton on Tuesday next at 10.30 a.m. 

John Amery Returning 

News from East Africa states that John 
Amery, who left England in Februaiy for the 
purpose of shooting e.xterior scenes of 
"Jungle Skies,” which he is directing for 
John Amery Productions, Ltd., has com- 
]ileted the bulk of his native and jungle 
scenes, and hopes to return to England early 
in May. 

“ When London Sleeps " Casting 

(Maurice Elvey is to direct Julius Hagen’s 
next Twickenham picture, " When London 
Sleeps,” and is now working on tlie scenario 
with Harry Fowler Mears and Bernard 
Merrivale, who are adapting the play for the 
screen. Casting is in progress. 

Muriel Angelus for “The Blind Spot ’’ 

Muriel Angelus, the well-known English 
film ingenue, has been cast as the girl in 
" The Blind Spot,” Warner Bros. First 
National’s current Teddington feature. 

John Dauraery is directing, and other 
players include : Percy Marmont, Warwick 
Ward, Laura Cowie, George Merritt, Mary 
Jerrold, and Eric Stanley. 

Cooper Leaves A.R.P. 

Marcus Cooper, chief of the sound section 
at the .-\.R.P. Studios, Ealing, has followed 
the example of a number of other technicians 
recently with the company and has resigned. 
.Mr. Cooper was formerly with the Biitish 
Lion Studio, and was responsible for the 
whole of the A.R.P. sound in.stallation which, 
up till a short time ago, was the most modern 
K.C..\. equipment in the country. Among 
the many gadgets and machines wh.ich he 
designed, the best known is the " organ ” 
or central control panel by means of which 
the whole of the machinery of production is 
set in motion by one man. 

Short Shot 

Norman Walker and his cast are home- 
ward bound after their sojourn in the Sudan, 
where he has been filming for B. I. P.’s " The 
h'ires of P'ate,” Conan Doyle’s famous novel. 
They are expected to arrive at the end of 
this week. 


Speaking Personally 

Stanley Rogers, the North’s veteran ex- 
hibitor, has made a splendid recoverv 
following his recent optical operation. De- 
spite the fact that he has passed the three 
score years and ten span, Mr. Rogers admits 
that he is feeling very well and that his 
eyesight is greatly improved. 

F. W. Morrison, the well-known Northern 
exhibitor, has, during the past week or so, 
been confined to his bed. His many friends 
will, however, be pleased to hear that he is 
making a good recovery and is hoping to be 
soon in harness again. 

Jack Francis, Divisional Publicity Manager 
for the Gaumont British theatres in the 
Greater London area, has recently been 
appointed by the Corporation to take charge 
of exploitation in addition to the control of 

James Leyland, for nine years manager 
of the Victoria Picture House, Nottingham, 
has just been appointed manager of the 
Cosy Cinema, Netherfield, Notts. !Mr. 
Leyland, while in Nottingham, made a 
name for himself by his ingenious electrical 
" gadgets ” and other inventions. He is a 
practical operator as well as an enterprising 
publicity man. 

Frank N. Burbury, manager of P.C.T.’s 
principal Nottingham house, the Hippo- 
drome, became a proud papa last week. It 
was a daughter, and Frank spent the next 
24 hours acknowledging showers of con- 
.gratulations from his manv friends. 

W. Reynolds-Benjamin, formerly general 
manager of London & Provincial Theatres, 
is at present a patient at the Cardiff Royal 
Infirmary, where he underwent a serious 
operation about a fortnight ago. His many 
friends will be glad to hear that he is now 
well on the road towards complete recovery. 
Letters to him should be addressed c/o 
Marnety Ward, Royal Infirmary, Cardiff. 

E. Galley has been appointed manager of 
the Regal and Park Picture House, Bristol. 
He succeeds \A'. B. Tyrer, who has gone to 
a position as manager and supervisor of 
the Rialto, Southampton, and the Palladium, 

C. W. Smith, Western Electric’s com- 
mercial manager, leaves for a short business 
trip to Spain to-morrow (Thursday), and will 
return some time during the middle of April. 

W. A. Green, Gaumont’s Newcastle branch 
manager, has been transferred to the firm's 
I.ondon branch, Mr. Green has successfully 
managed the Northern branch during the 
past two years. 

A. F. Green, who has been assistant 
manager at the Canterbury Theatre, West- 
minster Bridge Road, S.E., for two years, 
has just been promoted manager at the 
Canning Town Cinema, Canning Town, E. 
L. Binder succeeds him at the Canterbury. 

B. Carre, manager of the Elite, Bordesley 
Green, Birmingham, has relin(iuished his 
appointment with .\.B.C, 

J. B. Higham has been appointed manager 
of the Elite, Bordesley Green, in succession 
to Mr, Carre. Before joining .-V.B.C. he spent 
several years in .Australia, where he was 
with Union Theatres. 

Wm. Hunt has been appointed manager of 
the Electric Pavilion, Kettering. Before 
going to Kettering he was assistant manager 
of the Rink, Smethwick, and before that 
manager of the old Public Hall Cinema- — 
now the rebuilt Gaumont Palace— at Red- 

April f>, 1932 




October A British Film Month ?— Another E. T. Example— Sez Will Hays— Newspapers 
And Films— Censorship Comparisons— “ Exclusive ” Rights— Loew in Paris 

Faraday House, 

April 6, 1932 

What About October 

As " British Film Month ” ? 

A most successful British Film Week was 
concluded on Saturday. Organised by The 
Kent Messenger, it did a great deal to focus 
public attention on the magnificent quality 
of much of the current British film product. 
The idea is worthy of adoption by exhibitors 
in other localities. Randolph Richards, at 
the C.E.A. Annual Banc|uet held recently, 
proposed that next October should be con- 
sidered by exhibitors as a " British Film 
Month.” Why not exhibitor-renter co- 
operation on these lines. Renters should 
arrange a maximum number of good British 
releases for that month and should offer 
specially attractive rental terms to exhibitors 
reserving the whole of their October dates 
for British film bookings. Then both renters 
and exhibitors could solicit local press co- 
operation and a nation-wide link-up could 
be effected, with terrific accumulative results 
in publicity for the British cinema generally, 
and for British pictures in particular. Alfred 
J. Bowles, theatre manager at the Lounge 
Talkie Theatre. Margate, capitalised the 
idea of Kent’s British Film Week by arrang- 
ing a special Civic Night on Friday last, when 
the Mayor and Councillors attended in their 
official capacity, the Mayor addressing the 
audience from the stage, on behalf of British 

Higher Receipts, 

Lower Profits 

A representative group of halls in the West 
of England had more admissions and larger 
gross takings on Easter Monday and Tuesday 
than ever before. Yet compared with the 
corresponding days of the previous year the 
net result was £12 down in net receipts. The 
seats at these theatres are principally of the 
lower priced. Here is another first-class 
example of the cinema exhibitor paying the 
additional Entertainments Tax. 

Will Hays Sez 
To Senator Brookhart 

Will Hays has replied to Senator Brook- 
hart who. following a sweeping attack on the 
American motion picture industry and the 
methods it pursues, has initiated a move in 
the Senate to precipitate a full Government 
inquiry. Mr. Hays says : " It is apparent 
that Senator Brookhart chooses to reiterate 
the position he has taken for the last five 
years with regard to the motion picture 
industry, and he rests his conclusions upon 
many untrue and distorted statements. The 
motion picture industry has no objection to 
an inquiry should the Senate of the United 
States see fit to authorise it. 

" The complaint which Senator Brookhart 
files against us is quite on a par with the 
charges of mediated propaganda to defeat 
law enforcement which he recently fired at 
the organised press of the nation. No industrv 
anywhere could conduct its business more 
frankly, open and above board than does 
ours. The things we do, the contracts we 
negotiate, the theatres we buy or sell, and 
the artists we employ are of public interest 
and generally noted in the newspapers of the 
world. There is no secret about anything 
we do in the motion picture industry. We 
engage in no activities at any time of any 

kind which restrain anybody from doing 
business anywhere. Our job is to provide 
wholesome entertainment for our millions 
of patrons throughout the world. This is an 
essential service, and its value is attested 
by the millions who daily approve it.” So 
that is what Will Hays says. 

" A ” and ” U ” 

Newspapers ? 

Northern exhibitors, evidently moved by 
the sensational treatment accorded the 
Stiffkey inquiry by all the national news- 
papers, ask why not “ A ” and " U ” news- 
papers. It recalls days of long ago when a 
perpetual state of mystery (to me) was 
created by the existence in my home of ” A ” 
and " TJ ” newspapers and periodicals! 
However . . . that was in the days when 
parental control enjoyed the recognition of 
every adult person and pleased everybody 
but the juveniles. I am perfectly sure our 
Northern friends would be the last people 
on earth to argue seriously that an extension 
of the ‘ ‘ A ” and ” U ” censorship system 
should be enforced. But they have made out 
a case for the curtailment of petty official 
interference with the theatre when they ask 
how the very people who cry out against 
unwholesome films can overlook the fact that 
children are more likely to glean sordid 
details from newspapers, not only because 
these are emphasised, but because they are 
also more accessible than similar details in 

Exclusive — 

Nothing 1 

British Movietone announce that they have 
secured exclusive filming rights in connec- 
tion with the F.A. Cup Final at Wembley on 
April 2,‘Ird. So now the old game begins. 
Rival newsreels will be hiring their tramps 
with microphonic whiskers and baggy Debrie 
pants, with lens seats ; there will be excited 
‘ ladies ” carrying babes in arms and from 
the .stand waxing excited as they turn and 
turn and turn the " arms ” of their ” whir- 
ring ” progeny ; there will be fat men with 
transparent frontages and newsboys with 
cameras behind their posters. And, on the 
day of the Cup F'inal, every " topical ” will 
come rushing out with a reel ! How idiotic 
it all is. Just imagine what an outcry there 
would be if the “^tadium authorities attempted 
to " sell ” the exclusive Press rights to 
photograph or report the match ! It is time 
sanity prevailed ; exclusive filming rights 
cannot really be bought or sold. That “ ex- 
clusive ” is so "elusive,” it never has an 

Real American Tribute 
To New Arliss Picture 

This (W’ednesday) evening the I-ondon 
trade and the Press are to form their own 
judgment of Warner’s new Arliss picture, 
" The Man M’ho Played God,” retitled — as 
I predicted long ago it would be — and offered 
on this side of the Atlantic as " The Silent 
Voice.” British exhibitors have become 
hardened to the panegyrics of the American 
Press and are by way of feeling the same 
about what the British Press says in advance 
of the actual film presentation, but with this 
picture it is slightly different. Not only is it 
a George Arliss subject, but it is of a class 
which has won the special praise of American 
trade journalists of the status of Martin 
Quigley. Mr. Quigley, writing in the Motion 

Picture Herald of Februaiy 13th, said 
“ There is an element of touchiness in this 
production which gives it added importance. 
At a time when the world is racked with 
scepticism and distress the telling of this 
story of the only lasting source of human 
happiness — -as effectively as it is here told 
and to the millions that it will be told — may 
accomplish much more than ambitious plans 
of Government and Society. ... It will 
make its own way straight to the heart of 
the pulilic.” 

That from Quigley is enough to spur the 
interest of British journalists and cinema 
owners in this evening’s screening at the 
Prince Edward and in the provincial shows 
which follow, as announced in our Trade 
Show List. 

Arthur Loew Considering 
M.-G.-M. French Production Plans 

I hear that Arthur Loew is at present 
paying a very quiet visit to Paris and is 
looking into the affairs of the new M.-G.-M. 
French company which runs under the 
managing directorship of Allan Byre. He 
is also considering whether M.-G.-M. should 
produce French dialogue films on the spot, or 
whether " dubbing ” of French in completed 
M.-G.-M Hollywood product may be ex- 
pected to meet the case. 

End The Charity 

Pending clarification of the Sunday Opening 
situation, the L.C.C. a week or so ago 
decided the system of charity contributions 
in connection with Sunday shows is to con- 
tinue on the present basis. While the new 
Sunday Opening Bill is before the House the 
principle of Compulsory Charity should be 
resisted by the C.E.A. It is the most blatant 
piece of humbug affecting the trade to-day. 
Those who believe that Sunday cinemas are 
immoral cannot argue that they can be 
moralised by payment of " Peter’s pence.” 

Screen Golfers* 

Spring Auction Sweep 

Screen golfers should make a note of 
Thursday, April 21st, when the Golfing 
Society is to hold its Annual Spring Auction 
Sweep Dinner at the Kit-Cat Club Room. 
Both the first and second rounds of the 
Spring knock-out auction sweep will be 
played at Stoke Poges on Sunday, April 24th, 
the third and fourth rounds on Saturday, May 
7th, and the Finals on the following day. 
Entries to H. T. S. Young not later than 
Monday, April 18th. 

M.-G.-M. Annual 
On Friday 

The time is 8.30 till 2 a.m. — the date 
Friday next (April 8th) — the place the 
Criterion — and the event one of the most 
enjoyable of the season — the Annual Metro- 
Goldwyn-Mayer Dance. The demand for 
tickets at 5s. 6d. each has been tremendous, 
and it is doubtful whether there will be any 
available by Friday. Got yours ? 

In Balham 

The Bioscope is informed that A.B.C. are 
negotiating for the acquisition of the Balham 
Picture House, Balham High Road, S.W. 




April 6, 1932 


“To-morrow and To-morrow” 

Offered and Produced by : Paramount. Directed 
by : Richard Wallace. Length : 6,800 feet. 

Certificate: .4. Release Date : Septemher 12, 1932. 
Recording : Western Electric on Film. 


Eve Redman Ruth Chatterton 

Dr. Nicholas P'aber Paul Lukas 

Gail Redman Robert Ames 

Samuel Gillespie Harold Minjin 

Christian Tad Alexander 

Suitability : Will please all who appreciate 

the art of acting. Of little use for popular 

Gail Redman and his wife, Eve, after six 
years of conventional married contentment, 
admit to themselves that their happiness can 
only be complete if they have a child, and they 
decide to adopt one. 

Dr. Nicholas Faber, a distinguished scientist, 
stays with the Redmans while on a lecturing 
tour, and he and Eve fall in love. Within a 
year after his visit. Eve has a son, and she and 
Gail are perfectly happy until the boy, when 
about 10 years old, has a very serious illness. 

Hearing that Dr. Faber is in Chicago, Eve 
sends him an urgent message for help. He 
comes at once and by his skill the child is restored 
to health. Dr. Faber then leaves Gail and Eve 
to their happiness without appearing to realise 
that he is the father of the child. 

Ruth Chatterton is such a perfect artist that 
it is a delight to see and hear her in any kind 
of part, but it is also a keen disappointment to 
see her wasting her time endeavouring to make 
bricks without straw. She gives a convincing 
and beautiful picture of a mother distracted 
by the illness of her child and her exquisite 
relief at its recovery, but one expects a more 
poignant climax in her parting with the man 
who realises that he is the father of her child. 

Of this opportunity the author, or the director, 
has robbed her, and the result is hardly more 
satisfactory than those advance “ trailers ” 
which give one a promise of entertainment and 
which leave one wishing for more. 

Paul Lukas and Robert .^mes give excellent 
support in what are purely conventional parts, 
but it is Ruth Chatterton who makes the film 
worth while. 


Story and Dialogue 


Direction .. . 




Recording and Photography 


General .Appeal . . 


out of 20% 
„ 20% 
„ 20% 
,, 20% 
M 20% 

72% „ 100% 

J. H. B. 

“ Prestige ” 

Offered and Produced by : Radio. Directed by : 
Tay Garnett. Length : 6,3.'j.5 feet. Certificate : 
.•1. Release Date: Not fixed. Recording: R.C..4. 
on Film. 


Therese Du Flos Ann Harding 

Captain Remy Bandoin Adolphe Menjou 

Lieut. Andre V'erlaine Melvyn Douglas 

Ian .MacLaren, Guy Bates Post, Carmelita 
Geraghty, Creighton Hall. 

Suitability : Star value and picturesque settings 
are the chief selling points. 

Andre Verlaine, a French officer, is sent to a 
jungle post, as he believes, for a year only, and, 
therefore, postpones his marriage to Therese Du 
Flos. Verlaine finds that he is appointed for a 
longer period, and Therese decides to join him, 
against the advice of Remy Bandoin, who is in 
love with her. 

Therese finds that Verlaine has given way to 
drink, but she hopes to reform him. Bandoin’s 
appearance at the settlement complicates matters 
and Therese is induced to listen to Bandoin’s 
persuasions to leave her husband and go away 
with him. This is prevented by Verlaine's devoted 
native servant, who kills Bandoin while he is 
waiting to elope with Therese. 

Denotes Registered British Film 

There is a rebellion amongst the natives and, 
inspired by Therese, Verlaine asserts his authority, 
quells the mutiny and proves himself worthy of 
his wife’s respect. 

This is a story of considerable interest on 
rather conventional lines, but can hardly be 
regarded as an entirely satisfactory vehicle for 
the exploitation of tw'O popular stars. The figure 
of chief interest is Andre Verlaine, which Melvvn 
Douglas plays capably, but w'ithout much dis- 
tinction. .Ann Harding has little scope for her 
pow'ers as an emotional actress, and Adolphe 
Menjou is w'asted in a part which has little 
sympathy or interest. 

The settings are extremely picturesque, and 
the scenes depicting a native rising are very w'ell 


Story and Dialogue 

12% out 

of 20% 

Direction .... 

12% „ 



15% „ 


Recording and Photography 

15% ,, 


General .Appeal .... 

15% „ 


•59% .. 


J. H. B. 

“Devil’s Lottery” 

Offered and produced by : Fox. Directed by : 
Sam Taylor. Photographed by : Ernest Palmer. 
Length : 0,760 feet. Release Date : Not fixed. 

Certificate: A. Recording: M'estern Electric 

on Film. 


Evelyn Beresford 

Jem Meech 

Stephen Alden 

Major Hugo Beresford 

Capt. Maitland 

Joan Mather 

Mrs. Meech 


Lord Letchfield 

Inspector Averv 

Maid ; 

Elissa Landi 

Victor McLaglen 

Alexander Kirkland 

Paul Cavanagh 

Ralph Morgan 

Barbara Weeks 

Beryl Mercer 

Herbert Mundin 

.. Halliwell Hobbes 
.. . I.umsden Hare 
Ruth Warner 

Suitability : Sound popular offering. 

This is a film of parts w'ith the first half highly 
entertaining and far more satisfying than the 
latter. The plot underlying the story, the 
meeting and study of the various tvpes who have 
been fortunate enough to win a big prize in the 
Calcutta Sweep is excellent, and the material is, 
for the most part, finely handled. 

Those winners who accept a week-end invita- 
tion from the owner of the Derby winner are 
Evelyn Beresford (Elissa Landi), Mrs. Meech 
(Beryl Mercer), and her pugilistic son Jem (Victor 
McLaglen), Stephen .Alden (.Alexander Kirkland), 
his fiancee Joan (Barbara Weeks), and Capt. 
.Maitland (Ralph Morgan), a disabled ex-officer. 

Evelyn is a beautiful society woman with a 
past, and the development centres round her. 
She is loved by .Alden and Maitland, and is prose- 
cuted by her blackmailing husband who, having 
turned up, fills in his time by rooking poor Jem 
of ^600 at cards. 

Up to a point the story more than holds one’s 
attention with made-up scenes of the Derby, 
dovetailing perfectly with shots of the real thing 
and some delightful comedy from McLaglen, 
whose loud taste in attire is in exact keeping with 
that of a cockney bruiser. It is when he, having 
lost his mother who dies of shock when he en- 
deavours to steal sufficient from her to pay his 
card debts, returns to the house and kills with a 
knife the man who he finds had cheated him, that 
the story falls flat. 

This is the illogical twist to allow for a lot of 
sentiment which follows. The paralysed Mait- 
land, struck duTiib by a stroke caused by his 
witnessing the murder, is able, through the 
influence of Evelyn, to avert suspicion, and the 
heroine earns a halo by deciding to marry him 
for his health’s sake. This is all too overdrawn 
to carry conviction. 

Popular taste will, however, approve the per- 
formance put over by McLaglen, which is one of 
the best things he done on the screen. 

Elissa Landi fills to the letter the role of the 
haughty society beauty, and Paul Cavanagh is a 
polished cad. Others in the cast are good. 

Interior sets are lavishly mounted, while these 
and exterior shots are decidedly English in all 


Story and Dialogue 
Direction .... 


Recording and Photography 
General .Appeal .... 

*“ Castle Si 

14% out of 20% 
17% ,, 20% 

17% ., 20% 

16% ,, 20o/o 

14% ,, 20% 

78% ,, 100% 

H. M. 

nister ’* 

Offered by: Filmophone. Produced by: Delta 
Pictures. Directed by : Widgey R. Neuman. 
Photographed by: John Miller. Length: 4,410 
feet. Release Date: Not fixed. Certificate: .4. 
Recording : Deltaphon Sound on Film. 


Ronald Kemp Haddon Mason 

Professor Bandor Eric Adenev 

Jorkins Wally Patch 

Jean Isa Kilpatrick 

Suitability : For indulgent patrons only. 

This adaptation of a story with a Frankenstein 
theme is so theatrically staged, poorly mounted 
and lighted and acted with such amateurism that 
it never for a moment convinces. 

The story tells of a young man’s adventures in 
a large country mansion with a scientist who is 
engaged in forwarding his theory that rejuvena- 
tion by the transfer of certain glands is more 
than a possibility. .A girl is, of course, involved 
to supply the necessary love interest, and a mis- 
shapen creature, victim of the scientist, supplies 
the thrills. 

Widgey R. Newman, who directed, has had 
recourse to all the stock gags to obtain his eerie 
atmosphere, amongst which are a constantly 
howling wind which, by the way, is more fierce 
in its intensity inside the house than outside, 
and a generous sprinkling of skulls and skeletons. 

Haddon Mason, who plays the part of the 
young man, displays an unusual lack of anima- 
tion, Eric Adenev, as the professor, overacts 
considerably, while Isa Kilpatrick gains some 
little sympathy in the heroine role. The Cocknev 
expressions from Wally Patch are a bright spot. 

Recording is indifferent, with the voices often 
appearing entirely detached from the speakers. 


Story and Dialogue 
Direction .... 


Recording and Photography 
General .Appeal . .. 


out of 20% 


„ 20% 


„ 20% 


>. 20% 


.. 20% 



H. M. 

“Disorderly Conduct” 

Offered and Produced by : Fox. Directed by : 
John Considine, Jun. Photographed by : Ray 
June. Length : 7,888 feet. Release Date : Not 
fixed. Certificate: .A. Recording: Western 

Electric on Film. 


Phyllis Crawford 

Dick Fay 



Dan Manning 

James Crawford 


Lunch Room Girl 

Tony Alsotto 


Gwen Fiski 

Sally Eilers 

Spencer Tracey 

FIl Brendel 

. Dickie Moore 
Ralph Bellamy 
Ralph Morgan 
.Allan Dinehart 
Claire Maynard 
. Frank Conroy 
Cornelius Keefe 
Nora Lane 

Suitability : Snappy, actionful entertainment, 
not over-original in conception, but with un- 
doubted box office appeal. 

The straight cop whose treatment is such that 
he believes it to be better to leave the straight 
and narrow path only to learn his lesson later 

April 6, 1932 



is the gist of a bootlegging story, not original 
perhaps, but extraordinarily well put over. 

The dialogue is bright and the many wisecracks 
which come from Spencer Tracey, who has never 
done anything better than his portrayal here of 
the cop, give to this tragedy a generous leavening 
of humour. 

Dick Fay (Spencer Tracey) in the performance 
of his duty as a police sergeant receives a raw 
deal from his superior following his arrest of 
Phyllis Crawford (Sally Filers) through the 
crooked influence of her father, a bootlegger. In 
addition to being reduced, he is transferred and 
finds that his new chief is as straight as his last 
was crooked and in love with Phyllis. 

But Dick decides to make some easy money, 
is found out, and has to lead a raid against those 
from whom he has accepted cash. In attempting 
his life, his late paymasters kill Dick’s young 
nephew, for which he takes ample revenge. 

A happy ending sees the hero reinstated with 
his former rank. 

A little confusion is apt to arise in the intro- 
duction of many characters, several of whom are 
much like one another and the finale is in a way 
unsatisfactory in that the original crooks get 
off “ scot free,” the girl to continue her love 
affair and the father to carry on as before. 

The biggest blot in the story is the slaughter 
of the little toddler, a drastic method of bringing 
home the moral to the erring cop and not good 
as entertainment. This does, however, roundoff 
in true box office style some well built up child 

Besides the excellent performance of Tracey, 
.Sally Filers does well in the rather objectionable 
role of the girl, Ralph Bellamy is convincing as 
an officer who runs straight, little Dickie Moore 
makes a big appeal as the kid whose thoughts 
lie in the direction of his uncle’s employment, 
and FI Brendel adds some comedy touches. 


Story and Dialogue 
Direction .... 


Recording and Photography 
General Appeal .... 

10% out of 20% 

16% ,, 20% 

15% ,, 20% 

16% 20% 

14% 20% 

71 % ,, 100 % 

H. M. 

“ Reputation *’ 

Offered and Produced by : Radio. Directed by ’ 
Edward H. Griffith. Length: 7,122/eef. Certifi- 
cate: A. Release Date : Not fixed. Recording: 
R.C.A. on Film. 


Venice Muir Constance Bennett 

Guy Ben Lyon 

Donnie Wainwright David Manners 

Astrid Allwyn, Merna Kennedy, Albert Conti, 
Don Alvarado, etc. 

Suitability : Bright, light entertainment for 
any audience. 

This is the story of a pretty girl of wealth 
and position whose inferiority complex prevents 
her from being the social success which is the 
ultimate ideal of every screen heroine. 

The man she most cares for, Donnie VV’ain- 
wright, does propose to her under the influence 
of drink, b\it forgets all about it in his sober 
moments and allows Venice to go off to Paris 

Here she falls into the hands of Guy, a young 
American, who undertakes to show Venice 
round and make her a social success. By daring 
publicity methods, Guy gives V'enice the reputa- 
tion of a lady with a past, which causes all the 
men to fight for her favours and convinces 
Donnie Wainwright that she is the wife of his 

This is a rather thin story, owing all its un- 
doubted attraction to the light and agreeable 
manner in which it is presented and the capable 
methods of a well selected cast. Constance 
Bennett is delightful in a part which is perfectly 
suited to her charming methods of sophisticated 
innocence, Ben Lyon is excellent as Guy and the 
support is uniformly good. 


Story and Dialogue .... 12% 

Direction .... .... .... 12% 

Acting 15% 

Recording and Photography 12% 

General Appeal 15% 

out of 20% 
.. 20% 
„ 20 % 
„ 20% 
20 % 

66 % ,, 100 % 

*“ Partners Please ” 

Offered by: P.D.C. Produced by: P.D.C.< 
Ltd. Directed by : Lloyd Richards, from original 
by Charles Bennett. Photographed W : Desmond 
Dickinson. Length : 3,11 3 feet. Release Date : 
Not fixed. Certihcate : A . Recording : Visatone. 


.Angela Grittlewood Pat Paterson 

Archie Dawlish Tony Simpson 

Fric Hatington Ronald Ward 

Mrs. Grittlewood Alice O’Day 

Mr. Grittlewood Frederick Moyes 

Billie Binnie Barnes 

.Morano Tony de Lungo 

Suitability : Should be accepted by easily- 

satisfied audiences as support to strong first 

Archie Dawlish, a young peer, has been sold 
some dud shares by Fric, his rival for the affec- 
tions of Angela, and is obliged to find a job. He 
gets his jol>— as a dancing partner at Morano’s 
night club, to the disgust of Angela and her 
parents. To be near him, however, Angela gets 
a similar job at the same club. 

Fric and the girl’s father thereupon decide to 
have the place raided, and this is carried into 
effect. Meanwhile, Archie’s advent had revived 
the fortunes of the club ; he discovers that his 
dud shares were in the company which controls 
it, and had made a rapid recovery. After the raid 
and the closing of the club, he sells the shares 
back to Fric at a profit, the latter thinking he is 
in on a rising market. So .Archie gets the girl 
while Fric gets the “ bird.” 

This story of no great merit, with its crude 
dialogue, is served by direction and acting of a 
like calibre. Pat Paterson shows that she might 
respond to better and more sympathetic handling. 
The only other member of the cast to show much 
vivacity is Binnie Barnes in a relatively small 
part. The only two sets used are artistic in the 
slightly exaggerated film fashion, but the camera 
work is purely mechanical. Recording is satis- 


.Story and Dialogue 



Photography and Recording 
General Appeal .... 


out of 20% 


,, 20% 






„ 20% 


,, 100% 

B. C. 

“The Innocents of Chicago” 

Offered by : Wardour. Produced by : British 
International Pictures. Directed by : Lupino 
Lane. Photographed by : H. E. Palmer. Length : 
6,152 feet. Release Date: August 1, 1932. 

Certificate: A. Recording: R.C A. on Film. 


Percy Lloyd Henry Kendall 

Betty Woods Betty Norton 

Lil Margot Grahame 

Peg Guinan Binnie Barnes 

Tony Costello Bernard Nedell 

Spike Guinan Ben Weldon 

Suitability : Fair average popular house 


B.I.P.’s attempt to satirise the Chicago 

gangster meets with a fair measure of success 
in this effort under the direction of Lupino Lane, 
though it must be confessed that the majority 
of the cast fail to portray convincing gangster 

The plot is a meagre one and deals with the 
adventures of Percy Lloyd (Henry Kendall), who 
arrives in Chicago from England to take over 
the milk business he has inherited from an uncle. 
The business is, of course, a booze racket, and 
Percy is soon confronted with two rival gangsters 
who are anxious to take him for a ride. 

Rather addled, he continues to regard them 
as business partners, but eventually sells his 
interests and barely escapes with his life in the 
ensuing battle between the rival factions. 

Considerably condensed this would make much 
more acceptable entertainment, for interest wanes 
long before the rousing finale is reached. This 
is intensified by the extremely asinine behaviour 
of Henry Kendall in the role of Lloyd. The 
Oxford accent which he adopts is exaggerated 
to a degree and is hardly likely to find favour 
with audiences in industrial districts. 

Bernard Nedell and Ben Weldon, as the rival 
racketeers, are quite the best of the cast, but 

even here their speech leaves a lot to be desired , 
Binnie Barnes puts some realism into the part 
of a gangster’s daughter, but Margot Grahame 
is entirely miscast. Betty Norton is responsible 
for the love interest and does it fairly well. 

Interior sets are adequate without any of that 
lavishness characterising the gangster films from 
the other side. The need for economy appears 
obvious in the use of the studio walls as oc- 
casional backgrounds and the use of a fire exit 
door leading into the studio for the entrance to 
the gangsters’ headquarters. 


Story and Dialogue .... 10% 

Direction .... .... .... 14% 

Acting 12% 

Recording and Photography 15% 

General Appeal .... .... 14% 

out of 20% 

,, 20 % 
,, 20 % 

65% ,, 100% 

H. M. 

*“ Account Rendered” 

Offered and Produced by : P.D.C. Directed by : 
Leslie Howard Gordon. Length : 3,257 feet. 

Certificate : A . Release Date : Not fixed. 

Recording : Visatone Sound System. 


Harry Barriter Cecil Ramage 

Hugh Cresson Reginald Bach 

Barbara Wayne Marilyn Mawn 

Mrs. Wayne Jessie Bateman 

Suitability : Fair second feature to fill in a 

strong programme. 

The author of this short film has a dramatic 
idea which might well have been developed to 
greater advantage. Barriter, a speculative 
business man, is so heavily let in by a defaulting 
partner, that he has to face the probability of 
being indicted for fraud. Hugh Cresson, li.C., 
who is briefed by the Crown to prosecute, is 
engaged to the girl Barriter loves. Barriter 
accidentally overhears a plot to kill Cresson, and 
though fully realising how he would benefit by 
Cresson’s death, he does all in his power to warn 
him of his peril and eventually succeeds m'th 
happy results to all concerned. 

The story contains many opportunities for 
dramatic effect, and one is constantly led to expect 
something to happen, but the action is dragged 
out to a somewhat feeble climax, and both 
direction and acting are hampered by the in- 
flexibility of the microphone. The situations are 
never worked up to a striking climax. 

Cecil Ramage, as Barriter, has a pleasant 
personality and an effective voice. Reginald Bach 
as Cresson, is indefinite in a very indefinite part. 
J. Hubert Leslie, as the defaulting partner, does 
useful service by indicating the innocence of 
Barriter, but like the rest of the cast, is over- 
deliberate in his methods. The settings are 
adequate and the technical quality fairly good. 


Story and Dialogue 
Direction .... 


Recording and Photography 
General Appeal .... 

19 0 / 

out of 20 % 

10 % 

,, 20 % 

12 % 

20 % 


20 % 

10 % 

20 % 

.57% ,, 100% 

J. H. B. 

“Panama Flo” 

Offered and Produced by : Radio. Directed by : 
Ralph Murphy. Photography by : Arthur Miller. 
Length : 6,585 feet. Release Date : Not fixed. 
Certificate: A. Recording: Western Electric on 



Flo Helen Twelvetrees 

McTeague Charles Bickford 

Babe Robert Armstrong 

Pearl Marjorie Peterson 

Sadie Maude Eburne 

Jake Paul Hurst 

Bartender Ernie Adams 

Chacra Reina Velez 

Suitability : Familiar material which may get 
over on star values. 

Once again Radio Pictures have cast Helen 
Twelvetrees in a sordid role and in a story the 
type of which is neither good for the screeri as a 
medium of entertainment nor as offering anvthing 
in the way of originality. 

(Continued on page 15) 

J. H. B. 



Financial News and Views 

Internal Recovery Must Precede Cinema 


Mark Ostrer on Sound P.C.T. Theatres 


The London Stock ^larket has experienced 
a reactionary week. Unsatisfactory condi- 
tions on the Continent and in America, 
coinciding with the end of the long 21-day 
account, have combined to restrict new 
business and lower prices. 

To those optimists who were looking 
forward to some immediate relief in taxation, 
the Budget figures came as a disappointment. 
They show plainly that the Government 
intend to conserve resources as they took 
£11,000,000 less from the dollar reserve than 
was budgeted for last September. Neverthe- 
less, the figures mu,st be considered highly 
satisfactory and the tendency should be 
towards raising British Government credit 
and consequently help on a War I,oan 
conversion scheme which would bring about 
a real saving 

The situation in the United States has been 
reflected in heavy falls in the Stock markets, 
which have involved many secuiities exten- 
sively held in this country and on the Con- 
tinent. America has been so accustomed to 
a low level of taxation that the necessary 
heavy increases to balance the Budget are 
being strenuously resisted. However, the 
country, with its resources and large 
and virile population, is bound to show rapid 
recovery as soon as the turn comes. It has 
always been the tendency to exaggerate 
movements in either direction. 

P.C.T. Theatre Eflaciency 

3Iark Ostrer, at the meeting of P.C.T., 
quite rightly claimed credit for the manage- 
ment for the excellent results of year, 
which are indeed remarkable if one considers 
the difficult conditions prevailing over the 
period. Satisfactory points in his speech are 
that all sound production installations are 
paid for up to date and that all the Company’s 
theatres are maintained at a high state of 

The financial position appears to be .strong. 
Altogether the Corporation and its sub- 
sidiaries seem to be in excellent shape to 
take advantage of any improvement in 
conditions in the country. 

We notice that Mr. Ostrer voiced the 
opinion we have expressed in columns, 
that there must be a distinct revival in the 
country’s internal and export trade before 
any improvement in the cinema business can 
be expected. 

Signs of such revival are slow in coming, 
but it must be borne in mind that the effect 
of recently introduced tariffs has yet to be 
felt and time must be given to recover from 
the exceptionally heavy pre.ssure of taxation 
in the last few months. 

New Low Levels in New York 

Throughout the past week " Wall Street ” 
Stocks have been subjected to .severe pressure 
and with the uncovering of " ” 
orders many Stocks registered new low records 
for the entire bear market that started in 
October, 1929. 

One of the outstanding features of the past 
week was the conspicuous support accorded 
United States Government Bonds during 
a period of general liquidation. 

It is probable here that wealthy .Americans, 
in view of the sugge.sted Income and Super 
Tax revisions, are realising their inve.stments 
n Common Stocks and exchanging into Tax- 


exempt L'nited States Bonds until they are 
able to see their way clearly. 

The Soldiers’ Bonus Bill for which hearings 
will be started some time next week, had an 
adverse effect on sentiment, as the sum 
involved is in the neighbourhood of 

Among Amusement issues, which reflected 
the general market trend, Loews were con- 
spicuous, dipping at one time to |23. 


CINEMA ESTATES, LTD. — Private company. 
Registered March 18th. Capital £2,000. Objects : 
To adopt an agreement with F. Ryder for the 
acquisition of an option given to him by the 
Fylde Hotels & Restaurants, Ltd., for the grant 
of a lease of the Trocadero Cinema, Central 
Promenade, Blackpool, for five years, and to 
carry on the business of cinema and theatre 
proprietors, etc. The first directors are to be 
appointed by the subscribers. Secretary ; T. E. 
Cowley. Solicitor : M. Blumberg, 31, Princess 
Street, Manchester. 





Mar. 29 



1 April 5 






Associated Talking 





A.B.C. Cinemas 





7i% Preference ... 




British Int. Pictures 

Ordinary ... 




8% Preference 




British Instr. Pic. 

Ordinary ... 




British Lion 









British & Dominions 


1 /- 



Ordinary ... 




Baird Television 

Pref. Ordinary 




Deferred Ordinary 




Denman Pict. Houses 

7% Debentures ... 

£100 7% 



Convt. Debentures... 








7i% Preference ... 













General Theatres 




7 /-xd 

61% Debentures ... 




London Pavilion 





Moss Empires 





Pref. 5% 





Prefd. Ordinary ... 




Cons. Pref. 7% ... 




Stoll Theatres 

Ordinary ... 







23 19 

24 /41 


1 /- 



United P.T. 




7% Debentures ... 
Union Cinemas 




10% Preference ... 





Mar. 20 


EastmanKodak no par value 



Fox Films “A” „ 



Loews Inc. ... „ 



Paramount Publix „ 


Radio Corporation „ 




Warner Bros. 


2 ’ 

tNominal Price. 

April 6, 19.32 

Scottish Notes 

Friday’s the Day 

The monthly luncheon of the Cinema Club 
(Glasgow), w’hich takes place on Friday at 
P'^yhouse Cafe, will mark the first 
official appearance of President Shaw, and it is 
anticipated that the occasion will be graced bv a 
good attendance. .An attractive supporting 
iTiusical proj^ramme has been arranged. 

Alan S. Mailer, new convenor of the Sports 
Committee, has already made arrangements for 
the annual day’s outing, which will be to Glen- 
eagles on Friday, May 13th. A full announce- 
ment on the matter will be made at Friday’s 
luncheon, as wall statements regarding the 
annual golf match between Glasgow and Edin- 
burgh and that with -Associated Scottish News- 

To Be Wound Up ’ 

•At a meeting of creditors of La Scala, Greenock 
last week, a motion w'as considered for the 
voluntary winding up of the company. The 
already shut down, owing to certain 
difficulties respecting the lease. 

Out of the Frying Pan 

Jack M. Stew^art, son of David A. Stewart, has 
resigned the position of assistant manager at the 
Regal, Glasgow, in order to take up a journalistic 
career. At a staff gathering in the cafe on Satur- 
day tokens of esteem were presented to Jack by 
Graham Morrison, manager, on behalf of the 

Leaves the Louvre 

After spending some time with Jimmie McBride 
at the Louvre, Parkhead, William Hamilton has 
now parted company with that theatre in order 
to become an e.xhibitor in his ow'n right. With 
Wm. McArtin, formerly manager of the Parkhead 
Picture Palace, he has taken over the Scenic 
Picture House, Paisley Road, which has been 
redecorated and equipped with a Mihaly set. 

Changes of Ownership 

The Picture House, Craigneuk, which has been 
under the control of the Singleton circuit for 
many years, has passed out of their hands, and 
IS now included in the group of halls controlled 
by H. Maitles. 

The Picture House, Newmills, Fife, has been 
acquired by A. B. Blair, of the Casino, Bainsford. 

It is also reported that J. Scrymgeour, who has 
run the Palace, Port Glasgow, for many years, 
IS to retire shortly, and that the house will pass 
into the hands of the King circuit. 

Jimmie Laid Aside 

Jimmie McBride, who only recently returned 
to his normal health, is again confined to bed 
with a serious illness. That he may make a 
rapid recovery is the wish of his host of trade 
friends, who realise his value to the cause of the 
Scottish exhibitor. 

Our Luxurious Divan Tub 


FROM 25 /- 

50,000 recently supplied to 
the leading Glasgow Cinemas. 


of all kinds carried out with- 
out interfering with business. 

Keenest estimates without obligation. 

Write or Phone lor our representative to call 




Telephone - . . CENTRAL 5289 

April 6. 1932 



{Continued from page 13) 

The producer has excelled himself in showing 
us the worst side of a Panama dive where Flo 
(Helen Twelvetrees), a dancer there, stranded 
because no wages are forthcoming, steals the 
savings of McTeague (Charles Bickford), a hard- 
drinking prospector, who has left the loneliness 
of the jungle for a “ free-and-easy.” 

Bickford as the screen’s “ he ” man. is well 
known, and his handling of Flo when he finds she 
has stolen his money is an education for the 
would-be wife beater. .\s a compromise he takes 
her back to his shack where she spends her time 
repulsing his advances in the dav time, and 
barricading her bedroom door — without much 
success — at night. 

Her lover Babe (Robert .\rm 5 tr 0 ng) comes by 
’plane to find her, but he turns out a bigger 
crook than McTeague, for he tries to steal the 
latter’s notes of a located oil field and is killed 
in the effort. 

Flo, believing she killed him, is allowed by 
McTeague to return to New York, where later he 
joins her and e.xplains that he killed Babe. We 
are left to draw our own conclusion as to the 
“ happy ” ending. 

The acting all round is good. Helen Twelve- 
trees, now an adept in portraying the tarnished 
lady type, impresses in the role, and Charles 
Bickford, in spite of his uncouth and brutal 
bearing manages to gain some sympathy. Robert 
.Armstrong does well in the caddish part of Babe. 

The atmosphere of the tropical regions is 
admirably conveyed. 


Story and Dialogue 

8% out 



Direction .... 

16% , 



16% , 


Recording and Photography 

15% . 


General .Appeal .... 

12% , 


67% , 




* “ The New 


> » 

Oflered and Produced by : 



by : Bernard Mainwaring. Length : 4,513 feet. 
Certificate : U. Release Date : Not fixed. 

Recording : Visatone Sound System. 


Norman Long Hal Gordon 

Dan Young Gilly Flower 

.Alfred Wellesley Kingsley Lark 

Basil Howes Lindie jenne 

Bert Weston 

Suitability : Bright number to introduce more 
dramatic items. 

The opening night of a new hotel shows the 
humours of the staff and occasional patrons, 
intermingled with an e.xcellent cabaret show 
consisting of many clever turns, chiefly of ballet 
and acrobatic dancing. The humour is almost 
entirely confined to the intemperance and 
flirtations of married couples. The lacking 
essential is the convivial atmosphere of a con- 
genial supper party. 



Direction .... 


Recording and Photography 
General Appeal 

out of 20% 

10 % 

,, 20% 



15 % 

,, 20% 

10 % 


55 % 

,, 100% 


“The Big Timer” 

Offered by : United Artists. Produced by : 
Columbia Pictures. Directed by : Eddie Buzzell. 
Photographed by : L. \Vm. O’Connell. Length : 
t),594 feet. Release Date: September 12, 1932. 
Certificate: A. Recording: Western Electric on 


Cookey Bradford Ben Lyon 

Honey Baldwin Constance Cummings 

Kay Mitchell Thelma Todd 

Champ Charles Delaney 

Schultzy Tommy Dagan 

Pop Baldwin Charles Grapewin 

Sullivan Russell Hopton 

Scrappy .Martin Jack Miller 

Dan Wilson Robert E. O’Connor 

Suitability : Sound booking for the “ popular ” 

Eddie Buzzell, of Bed Time Story fame, has 
done a good job of work here in his first attempt 
at direction. breezy story of the boxing ring, 
not by any means unfamiliar, it is nevertheless 
good box-office material. 

Cookey Bradford has aspirations, coupled with 
an unlimited amount of bounce, to become a 
champion prize fighter. On the sudden death of 
his trainer he is taken over by the man’s daughter. 
Honey (Constance Cummings), and, under her 
expert handling, is soon at the top of the tree. 

The old tale, a swollen head and another 
woman, brings him down again, and his pride 
prevents him from asking favours of Honey. 
She, however, gets at him on the score of 
cowardice, he regains his confidence in a mighty 
scrap with an opponent chosen by the girl and 
everything ends well. 

Ben Lyon’s breezy personality was never seen 
to better advantage than here, and his portrayal 
of Cookey makes entertainment out of a common- 
place and rather hackneyed story. Constance 
Cummings also convinces as a girl with a wide 
knowledge of the boxing game, and Thelma Todd 
makes an excellent vamp. 

There is a good comedy vein running through 
the story, and the prize fights are admirably 
staged, revealing Ben Lyon as no mean per- 
former with the gloves. 


Story and Dialogue 


out of 20% 



„ 20% 



„ 20% 

Recording and Photography 


„ 20% 

General Appeal .... 


„ 20% 


„ 100% 

H. M. 

“Hotel Continental” 

Offered by : Gaumont. Produced by : T iffany 
Productions. Directed by : Christy Cabanne. 

Length: 6,034 /eei. Release Date : July i, 1932. 
Certificate : .4. Recording : Western Electric on 







Mrs. Underwood 




Peggy Shannon 

. Theodore von Eltz 

.\lan Mowbray 

J. Farrell Macdonald 
Rockliffe Fellowes 

Ethel Clayton 

H. B. Walthall 

Bert Roach 

Wm. Scott 

Suitability : Useful second feature booking. 

Several incredible situations in the develop- 
ment of the plot rob it of realism. Its strongest 
point lies in the love interest, which will find 
favour with most “ popular fans.” 

The night prior to the demolition of the Hotel 
Continental, Bennett (Theodore von Eltz) 
returns to it to reclaim the proceeds of an em- 
bezzlement, for which he has served a sentence 
of five years. 

Within an hour of his arrival he saves a girl 
from what he believes to be suicide and promptly 
falls in love with her. She is the decoy of a 
couple of crooks, who also have their eye on the 
cash, and, of course, she falls in love with 
Bennett. She decides not to go through with 
her part of the bargain, again changes her mind 
when she believes Bennett is double-crossing 
her, and finally, on learning the truth, risks her 
life for Bennett. In a rather absurd fade-out, 
this arch crook decides to hand the money over 
to the detectives, deciding that the love of the 
girl is quite sufficient for him. 

Action is slow and the story a long time before 
it assumes shape. In a tediously long opening, 
the camera goes the rounds of the hotel intro- 
ducing the various types and their styles of 
conversation, but this is all unnecessary and 
might with advantage be eliminated. Direction 
is on the whole too leisurely, with far too much 
footage devoted to the purposeless movements 
of the players. 

Theodore von Eltz fits well in the role of the 
crook, Bennett, and Peggy Shannon looks 
charming as the would-be crook accomplice. 
An amusing study comes from J. Farrell Mac- 
donald in the part of a detective ; Bert Roach 
puts in the humorous element as a drunk and 
.Alan Mowbrav in a similar role is excellent. 

The film is'lavishlv mounted. 


Story and Dialogue 
Direction .... 


Recording and Photography 
General Appeal 


out of 20% 






,, 20% 




,, 100% 

H. M. 

Short Product 

“ SHOPPING WITH WIFIE ” ( Ideal). Educa- 
tional Talkomedy. 1,826 feet. Release date : 
Not fixed. Certificate : U. The amusing per- 
sonality of .Andy Clyde, here shown as an ardent 
fisherman, whose love for his wife prevents him 
from accompanying a pal on a fishing expedition, 
should please most people. 

“ TO-NIGHT’S THE FIGHT ” ( Ideal). Educa- 
tional Talkomedy. 1,882 feet. Release date: 
Not fixed. Certificate : U. Harry Gribbon is 
the star, a blacksmith, who listens to a little gold 
digger and tries his hand at the fight game. 
Fairly amusing, with the farcical fight he has 
with the girl’s beau rather tedious. Fair popular 

“ 2,000 B.C.” ( Ideal). Terry Toon Cartoon. 
567 feet. Release date : Not fixed. Certificate : 
U. The artist’s funny impressions of life and 
love on this planet about this time. Though the 
synchronisation is not perfect, there is plenty 
of amusement in this number of the series. 

Educational Talkomedy. 1,892 feet. Release 
date : Not fixed. Certificate : U. Roy Cooke, 
Dorothy Dix and Geraldine Dvorak in a piece 
of nonsense, in which the former obtains the 
signature of a European prince to a huge contract 
for the supply of steel. Useful fill-up. 

“THE BIG SCOOP” (P.D.C.). 1,685 feet. 

Release date : May 2, 1932. Certificate : U. 

There are some clever touches in this comedy 
of a newspaper reporter, who, though bent on 
giving up his job, cannot resist nosing into the 
circumstances surrounding a murder. Frank 
McHugh is the reporter and this should go over 
well almost anywhere. 

“ THE WANDER INN ” (P.D.C.). 1,680 feet. 
Release date : May 9, 1932. Certificate : A. 

June MacCloy and Marion Shilling play the parts 
of girls who take over a “ white elephant ” of 
an inn only to find, when they believe their luck 
has turned, that they have pinned their hopes 
on an escaped lunatic. This is good popular 
stuff, with a couple of catchy tunes. 

Fable. 654 feet. Release date: May 2, 1932. 
Certificate : U. This is quite one of the best 
of this series, showing the antics of various 
figures from the nursery rhymes in a school run 
by .Mother Goose. 

bond .Adventure Series. 916 feet. Release date : 
May 2, 1932. Certificate : U. .A rather melo- 
dramatic dissertation on the cruelties meted out 
by a coloured ruler of the long ago in the Isle 
of Haiti. The cameraman has caught some most 
picturesque shots in a short which should be 
welcome in most programmes. 

land Rice Sportlight. 794 feet. Release date : 
June 6, 1932. Certificate: U. Of rather more 
interest on the other side, this short provides 
glimpses of American football as played by the 
Universities there 40 odd years ago and the 
progress made in the game to the present day. 
Not up to the usual in this series. 

Masquers Comedy. 1,817 feet. Release date: 
May 16, 1932. Certificate : U. Some of the 

cream of the talent of Hollywood studios here 
enact a delicious satire of a Western offering. 
The old-time melodrama is put over with such 
a sublima sense of the ridiculous, which is aided 
by “ cod ” sound effects that audiences every- 
where cannot fail to love every foot of it. 

1,650 feet. Release date : Not fixed. Certificate: 
U. .Mickey Maguire and his gang stage a Christmas 
party for poor kids at their “ club house.” Of 
the normal standard expected of the series, 
this one should bring joy to children and all 
unexacting audiences. 

“ MICKEY’S TRAVELS ” (Radio). _ 1,799 feet. 
Release date : Not fixed. Certificate : U. 

The gang’s club house is raided by a pack of 
mongrels, and the efforts of the children to get 
rid of them bring it into the same category as 
the short reviewed immediately above. 

“HURRY CALL” (Radio). 1,499 feet. 
Release date : Not fixed. Certificate : U. 

Charles “ Chic ” Sale as a rustic cabman who 
trades his horse for a French cavalry charger 
that only understands French. Chic learns the 
words for “start,” but forgets the French for 
“ stop.” The resultant possibilities are obvious. 
.A very usable short. 



April 6, 1932 

News from the Territories 

Manchester and Liverpool 

Representative: Fred Gronback. 18. Coningsby Road, 
Anfield, Liverpool. Telephone : Anfield 1289) 

Regent Circuit Still Growing 

Regent Enterprises, Ltd., Liverpool, have 
completed negotiations for the acquisition of the 
.-Vlhambra, London Road, Liverpool, from 
D. Walsh, and took over the theatre on Monday. 
For the time being, the theatre will be operated 
in its present state, but subsequently it will be 
closed for a short period for improvement. 

Liverpool Cinemas Now All “ Talkie ” 

Doric Theatre, formerly the Westminster, 
Liverpool, which has been taken over by Alf. 
Levy, joint managing director of the Scala and 
Futurist Cinemas, Liverpool, reopened as a 
“talking” picture theatre on Monday. With 
this change-over, all the Liverpool cinemas are 
now presenting talking pictures. 

Renters’ Staff Dance 

Manchester Film Renters’ Staffs Dinner Dance 
is the title given to a social function to be held 
in the Piccadilly Picture Theatre Moorish ball- 
room on Tuesday, April 12th. Dinner will be 
served between the hours of 9 p.m. and 12 p.m., 
and there will be dancing until 3 a.m. Tickets 
are 5s. each. 

Manchester Theatre Fire 

Extensive damage to the proscenium and stage 
of the Empire, Trafford Road, Manchester, was 
caused by fire last week. Loud-speaker appa- 
ratus, stage draperies, grand piano and an 
orchestral machine were destroyed. It is hoped 
to fit a new screen and loud-speaker and generally 
repair the proscenium in time to reopen the 
theatre, which is in the Charles Ogden Circuit, 
this \veek. The hall will be redecorated without 
interference to the performances. 

Birmingham and Midlands 

(Representative: O. Ford- Jones, "Winona,” Hugh 
Road, Smethwick, Birmingham. 

Telephone : Smethwick 289) 

Later Starting 

Birmingham Branch of the C.E.A. has an- 
nounced that for economic reasons it is con- 
sidering the question of evening performance 
being commenced at 6.15 or 6.30 instead of the 
usual 6 o’clock, during the period of Summer 
Time, and the matter was included on the agenda 
of a meeting held on Friday afternoon. One 
prominent Birmingham proprietor gave the im- 
pression that, although economy in current for 
power and lighting was one of the reasons for the 
suggestion, another object was to endeavour 
to put a stop to the insane competition now 
going on in some parts of the Midlands, where 
certain exhibitors offered their patrons a three 
hour programme instead of the usual two hour 
entertainment. The new proposal is intended 
to apply to the cinemas in the smaller towns and 
those in the suburbs of Birmingham, Wolver- 
hampton, Coventry, etc. 

It is understood that at the meeting of the 
committee on Friday last prior matters on the 
agenda occupied the time of those present, and 
that this matter will be discussed at their next 

Second Thoughts 

The Aston Hippodrome, Birmingham, which 
closed in January for conversion into a cinema, 
will not, it is announced, go over to films after 
all. Instead, it is believed the house will open 
in the near future as a legitimate theatre, and to 
this end application is this week being made to 
the Magistrates for a full theatrical licence. 

Four Northern Counties 

(Representative : Thos. F. Burgess, 242, Wingrove 

Avenue, Newcastle-on-Tyne) 

Northerners’ Campaign Against Tax 

Northern exhibitors have not been allowing 
any grass to grow under their feet in approaching 
their local M.P.s and laying before them facts and 
figures concerning the serious effect the Tax is 
having on their businesses. Reports have been 
received that in practically every case the 
exhibitors have received a most sympathetic 

hearing. Last week a deputation representing 
the Durham City and District Cinema Licence 
Holders’ Association waited upon W. McKeag, 
M.P. for Durham, who promised that he would 
either communicate with or personally see the 
Chancellor of the Exchequer. 

Sunderland Cinema Opens Well 

The official opening of Black’s Regal Cinema, 
Sunderland, on Easter Monday was a great 
success, no less than 7,500 people attending the 
opening performances. In the succeeding days 
Wearsiders have flocked to visit their latest super 
cinema and business has been exceedingly brisk. 
The opening day’s ceremony was performed with 
civic dignity by the Mayor of Sunderland. 

Northern Halls Change Hands 

The Palace, Tow Law, Co. Durham, which has 
been controlled for some time past by J. R. 
Wheatley, has been taken over by R. Edwards, 
and the Memorial Hall Cinema, Lanchester, Co. 
Durham, has been reopened by Mrs. Sarah 
Gowland, who also controls the Cinema, St. 
John’s Chapel, and the Picturedrome, Wolsing- 
ham, Co. Durham. 

Leeds and District 

(Representative : H. S. Fitts, “ Yorkshire Evening 
Post,” Leeds, or Leyburn Grove, Bingley) 

A Good Holiday ! 

The Easter Holiday in Leeds and, for that 
matter, almost everywhere in the West Riding, 
was cold and wet and, consequently, much to the 
liking of the cinema trade. From before noon 
to the middle of the evening on Monday and 
Tuesday, there were queues three and four deep 
outside the Paramount, the Scala, Majestic and 
Rialto. The queue at the Paramount was often 
300 yards long, and showers did not disturb it. 
The suburban houses also did good business. 

Bravo, Bradford ! 

The Film Censorship Consultative Committee 
has written asking the Bradford Corporation 
Fire Brigade and Licensing Committee to acknow- 
ledge the certificate of the Board of Censors and 
to apply the conditions which would exclude 
the attendance at cinemas of children under 
16 unless accompanied by parents. Believing 
that the exhibition of cinema films in Bradford 
is officially and adequately supervised, the Fire 
Brigade and Licensing Committee have decided 
that no further steps be taken for the more 
vigorous censorship of films. 

The Leicester (Corporation had also written 
asking for the Committee’s support of a proposal 
that the Government should appoint an official 
censor. The Committee also decided to take no 
action on this request. 

Bristol ari(d West of Englancd 

(Representative : Frederick C. Haydon, Redcliff 

Chambers, 97, St. Thomas Street, Bristol. 

’Phone : Bristol 2'1467) 

Better Sound 

The Sound Manager at the Regent, Bristol, 
has been given a new toy. in the form of a system 
of remote control. Whereas the projectionist 
was formerly warned by signal buzzers as to 
the volume of sound in the auditorium — a 
somewhat slow procedure — the necessary appara- 
tus has now been fixed at the back of the balcony 
to maintain direct control of the output. Two 
sound experts relieve each other at this control 
point. The New Palace, the other P.C.T.-G.B. 
house in Bristol, was similarly fitted a short 
while ago. 

Bristol Empire Redecorating 

The Bristol Empire, formerly a variety and 
revue theatre and now Bristol’s largest cinema, 
is undergoing extensive recedoration. Decorators 
are working each night after show hours, applying 
decorative plaster and paint to the walls and 
ceiling of the fine foyer, which leads a distance 
of some hundred yards from the street to the 
stalls. Staircases to grand circle and gallery 
are also receiving attention. Outside the theatre 
neon signs have been placed at vantage points, 
proclaiming “ Empire Theatre, Talkies.” Though 
this house has been in the hands of the Receiver 
for some months past. Manager Raymond has 
kept it one of the smartest city cinemas. 

South Wales 

E.T. Meeting at Swansea 

Swansea was the venue last week of a meeting 
of the South Wales and Monmouthshire Branch 
of the C.E.A., convened to enable VV’est Wales 
exhibitors to listen to facts recently placed before 
East Wales exhibitors at Cardiff in connection 
with the adverse effect of the Entertainments 
Tax upon the industry. There was a representa- 
tive attendance, over which E. Sprague presided, 
and resolutions similar to those passed at Cardiff 
and elsewhere were adopted. 

Mining Film at Cardiff 

The Lord Mayor and Lady Mayoress of Cardiff 
(.Alderman C. W. Melhuish and Mrs. O. Coleman) 
attended a private view of “ Kameradschaft ” at 
Cardiff Empire last week. In view of the fact 
that the Duke and Duchess of York are putting 
this picture over at the New Gallery, London, 
on .April 13th, in aid of Welsh miners, the private 
show attracted an exceptional trade attendance, 
while there was a representative gathering of 
the city’s leading public and business men. 

Weather for — Cinemas 

Easter week proved an exceptionally good week 
for exhibitors in the principal Welsh towns, and 
the cinemas made hay while the rain poured. 
.All the leading houses in Cardiff, Newport and 
Swansea were packed. 

Want Welsh Exclusion 

The Council of the Evangelical Churches of 
Cardiff has passed the following resolution ; 
“ That the members of this council are agreed 
that Wales and Monmouthshire should be ex- 
cluded from the provisions of the proposed 
Sunday Performances (Regulation) Bill, and 
earnestly appeal to Members of Parliament be- 
longing to all Parties to support any amendment 
that may be brought forward to secure that.” 

Northern Ireland 

(Representative : George Gray, Fort Garry. Cregagh 

Park, Belfast) 

The Club Meeting 

The White Cinema Club at its April meeting de" 
cided to appoint a sub-committee to go into the 
question of forming a bowling club and arranging 
a series of matches for the coming summer 
months. This is one of the plans they have for 
increasing the social activities of the club. The 
meeting also approved of the wording of the 
necessary pass which will allow members of the 
Film Committee of the Churches to visit cinemas 
on certain days of the week. 


Congratulations to Jack M’Cann, of the 
Diamond Picture House, Belfast, on once again 
having been elected captain of the Falls Bowling 
Club, one of the leading clubs in Ireland. 


G. Bradley, of York, has been appointed 
assistant manager at the Classic, Belfast, in 
succession to D. Eberle, who has been appointed 
manager of the Pavilion, Motherwell. Prior to 
leaving, Mr. Eberle was the recipient of a token 
of regard from the staff. 

Eastern Counties 

£400 on Good Friday 

The Haymarket Picture House and the Regent 
Theatre, Norwich, were granted permission to 
show films on Good Friday for the local charities, 
and the sum of approximately £400 was collected 
by admissions and collections, and the Norfolk 
and Norwich Hospital and the Lads’ Club will 
be the participants. G. H. E. Sclway and S. 
Newberry, the respective managers, and the 
staff at each theatre, who gave their services, 
are to be congratulated upon this satisfactory 

April 6, 1932 




Theatre Hanning, Equipment & Construction 

With the B.K.S. 

“Is the Carbon Arc a Failure?” 

Symposium Papers and Discussion 


(Director of Research of the Spicer Dufay Colour 

“ VVe are meeting to-night with a view to 
considering how the arc light can be better 
adapted to the modern needs of our industry, 
for both studio lighting and theatre projection.” 
The electric arc — on account of its high tem- 
perature — is one of the most efficient means of 
generating light. 

If we examine a dozen different kinds of 
arc lamp and arc carbon we get as many kinds 
of illumination varying in visual colours and in 
photographic actinity to a marked extent. 

It may be argued that — except for spot 
lighting — the bulk of studio lighting to-day is 
half-watt, but a proportion of arc light is once 
again becoming regarded as indispensable. 
VVhile half-watt run at the correct voltage gives 
a light of excellent uniformity, we have not yet 
approached the fringe of a convention as regards 
the quality of arc light. 

We have to bear in mind that there are two 
distinct aspects, the arc light for studio photo- 
graphy and the arc light for theatre projection. 
It would be a decided step forward in cinemato- 
graphy if we could arrange for a light of standard 
spectral composition and a standard foot-candle 
illumination on the screen. 

Photographic Quality is Relative 

We know to-day that wave-length has entered 
very largely into photometry. The term foot- 
candle may mean one thing when it refers to 
a light predominating in blue rays, another 
when the light is very yellow. In other words, 
the colour of the light by which others are 
measured has a tremendous bearing on the 
readings obtained. If, therefore, we attempt 
any standardisation of screen brightness, it m>ist 
be measured by reference to a light of a par- 
ticular colour temperature. It is here that the 
carbon manufacturers must co-operate with us. 

The photographic quality of studio light is 
purely relative. It depends on local conditions ; 
the number of half-watts and the ratio of arcs 
to half-watts, and in particular to the type of 
carbon used. There is no sort of standardisation, 
it is all haphazard. 

A Bouquet lor Stock Makers 

On the other hand, the manufacturers of 
stock exercise the most meticulous care as 
regards the colour sensitiveness of their emul- 
sions. Film stock is probably the most uniform 
and dependable chemical product in the whole 
realm of chemical manufacture. I would venture 
to say that in cinematographic technique, the 
film stock maker is years ahead of the carbon 

Taking sunlight as 100 per cent, photographic 
efficiency for panchromatic stock, white flame 
arcs operating at a temperature equivalent to 
29 lumens per watt would be only 62 per cent, 
as efficient, though nearly four times as efficient 
as the best type of nitrogen filled tungsten 
lamp, operating at a temperature equivalent 
to 21.6 lumens per watt. Accurate means are 
available to co-relate the arc light with the 
photography, but while the photographic side 
has been developed to a state of some refinement, 
the lighting side remains in a semi-chaotic state. 

Reverting for one moment to the projection 
box. Here lamp manufacturers have devised 
a number of lamps and the use of high intensity 
arcs is on the increase. 

Can we agree to study the question of a 
standard spectral emission for arc light ? .\nd, 

if it is agreed, will carbon manufacturers — and 
possibly the lamp makers themselves will have 
to be consulted — agree to produce carbons 
guaranteed to conform to the specified require- 
ments of the studio and the projection box ? 

(A.R.P., Ealing) 

Having briefly traced the development of the 
white flame and panchromatic carbons, Mr. 
Double stated that the combination of pan- 
chromatic negative stock and pan carbons 
eliminates the necessity for filters and gives 
excellent colour separation and tone values, with 
all the advantages of photographic speed possessed 
by the carbon arc over other sources of illumina- 
tion. In his opinion a combination of white 
flame with panchromatic carbons obtains the 
best colour rendition with the new panchromatic 
negative. Cameramen might make more use of 
panchromatic carbons. 

The advent of sound pictures threatened the 
arc with extinction in the studios, but engineers 
soon found means of overcoming most of the 
objections to it. Chokes of suitable value in 
line with the lamps helped to quieten the arcs, 
but the microphones still picked up extraneous 
noises resulting from the current ripple caused 
by commutation on the direct current generators. 
This was overcome by using a series inductance 
of suitable value having an electrolytic con- 
denser connected across the outers of the 
generator and earthing the neutral. 

The Carbon Arc is Best 

.■\t Ealing the installation of specially buill^ 
generator armatures of ripple proof design and 
running the generators at a certain speed makes 
it possible to use on any set arcs up to 80 amperes 
without the use of any chokes or other apparatus 
connected in the mains. 

The carbon arc, in conjunction with the new 
panchromatic film, offers the studio a much 
superior quality of photography, remarkable 
photographic speed, true reproduction of day- 
light illumination, adaptability to sound pictures 
and colour quality without the use of filters. 

Carbons must be burned at the amperages 
specified by the makers, and Mr. Double sketched 
briefly the troubles resulting from failure to 
do this. 

Mr. Double then asked why carbon manu- 
facturers were rather reluctant to specify the 
correct voltage for various sizes of high intensity 
carbons, it always having been the practice to 
specify the current only. 

It is possible to obtain a difference of half an 
inch in arc length on a 70-volt arc, which naturally 
gives entirely different results in the quality of 
crater light, and the operator, whether pro- 
jectionist or studio electrician, would be con- 
fused by any voltage specification without 
qualification as to the relative position of posi- 
tive and negative carbons : probably the latter 
relationship is more important than the arc 

Has anything been done by the manufacturers 
regarding small theatres, in which low intensity 
arcs are installed, to increase screen illumination 
to meet the demands of the public who are 
accustomed to super theatres ? 


Since the introduction of the tungsten filament 
lamp some four years ago its advantages have 
tended steadily to oust the carbon arc. The 
light weight of the incandescent lamps makes 
them easy to handle and increases the speed 
of arranging set lighting. The reflectors usable 
with incandescent lights are more efficient than 
those possible with arcs and retain their maximum 
practical efficiency longer, since they are not 
subjected to dust and soot from the arc. This 
discounts the theoretical advantage of the carbon 
arc in visual light efficiency on a lumens per watt 
basis. The incandescent light is also better 
photographically. Therefore the total electrical 

Since much of the matter set out in 
some of the papers relates purely to 
well-known stages in the history of 
the development of the modern carbon, 
The Bioscope feels that it is unneces- 
sary to set this matter out at length, 
and we accordingly append summaries 
of the more vital issues raised by 
each contributor. 

energy required for set lighting is considerably 

Parabolic reflectors on sun arcs are apt to 
reflect the sounds from a noisy arc on to the set. 
The sounds from one noisy arc are reproduced 
by all other arcs burning on the same system. 

When the Electrician Moves 

Mirror reflector floods employing low intensity 
hand-fed arcs are usually made to operate over 
a wide range of current density in order to varv 
the light output, with the result that the carbons 
are sometimes under, sometimes over-run, and 
noise results. Hand trimming, striking and feed- 
ing cause delay and call for a larger number of 
electricians on the set. The movement of these 
men from arc to arc on squeaky spotrails and 
rostrums is undesirable during shots. 

Condenser mirror and diffuser breakage renders 
artists and operatives liable to injury from falling 
glass and there is danger also from sprayed 
carbon and copper from the arc. Kleig eyes, 
which is also caused by arcs, is a painful, and 
for the production company expensive, injury. 

The old type arc is obsolete, and if the carbon 
arc is to be used in studios it must be greatly 
improved. The noise of the arcs is due to bad 
operating conditions and certain defects in the 
carbons themselves. Commutator ripple can be 
cured by chokes. 

Would it not be possible to replace the present 
millimetre sizes by a standard range of carbons 
designed to burn at exactly 25, .50, 75, 100 and 
150 amps, at specified arc lengths and voltages, 
the combination of positive and negative to be 
known as 50-amp. or 100-arnp. carbons as the 
case might be ? 

Some form of standard burner to accommodate 
the various standard trims could be incorporated 
in the various studio lamps just as the incan- 
descent bulbs are used to-day. .A steady silent 
automatic feed and a robust voltmeter should 
also be fitted to the lamp. 

The question of the colour of the light is 
important, and if this is to be rich in reds and 
yellows at the expense of blues and violets, the 
low intensity arc is automatically eliminated. 
This leaves us with the choice of the ordinary 
coloured flame arc or the high intensity arc, the 
mineral salts core of which introduces the problem 
of retaining correct crater formation at all angles 
at which the lamp will be burned. 

(Projectionists’ Guild) 

Let us assume that the perfect carbon for 
projection purposes is an accomplished fact. 
Before we get the perfect light source we must 
have a perfect lamp and perfect lamphouse. 
We must also have a constant unvarying current 
{Continued on page Hi.) 





Victoria Houtr, Southampton Row, W.C.l 

Telephone: HOLBORN 6673/4 



April (5, 1932 

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Telephone ; Telegrams : 

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Telegrams : Uniouip. London Telephone: Cle rke nwell 6682 & 5 26 


April 6, 1932 



B.K.S. Symposium — The Discussion 

This developed mainly into a series of short speeches — rehearsed and spontaneous — 
from the representatives_ of various carbon manufacturing concerns. 

supply such as can be obtained from mercury 
rectifiers or a storage battery, which in many 
instances to-day is not forthcoming. A perfect 
projector to make use of the perfect light source 
will also be needed. 

Considerable stress has been laid on standard 
screen illumination. Before this can be attained 
there are several other factors to be considered. 
Condensers, lenses, projection shutters, port 
glasses, the theatre atmosphere and the screen 
itself all absorb more or less light, and it is not 
uncommon for at least 10 per cent, of the total 
light to be lost through these causes. 

Condensers are usually of crude uncorrected 
glass ; the quality of the objective lens varies 
according to the class of house and equipment. 
The position and size of the projection shutter 
dictates how much light it will absorb. Pro- 
jection port glasses should be optical flats, but 
how many are ? There does not seem to be an 
air-purifying system which will cope adequately 
with the vitiated smoke-laden air of a crowded 
house or with fog. The screen itself absorbs a 
lot of light and will continue to be a trouble- 
some factor until a standard surface impervious 
alike to chemical and physical changes has been 

Even if the standard light source and standard 
degree of screen illumination are attained, how 
will they be maintained ? The renter, having 
expended considerable sums on his productions, 
will insist in his contract that standard pro- 
jection carbons are used in order to ensure 
correct screening of his films. To ensure that 
the contract is carried out, a Renters’ 
Light Inspection Department eould probably be 
created. The travelling inspectors of this body 
would have to be analytical chemists of indis- 
putable ability, physicists of no mean degree, 
competent electricians and experts in ventila- 
tion. Their visits would be cheap at 10 guineas 
per visit ! 

Kamm's 1932 Talkie 

Kamm k Co. have overcome their preju- 
dice in the matter of the pull-through type 
of sound head. They claim that bv tackling 
this problem from a scientific angle and 
eliminating the usual inherent defects, a 
perfectly satisfactory model has been de- 
veloped. With this type of head everything 
depends on the satisfactory functioning of 
the take-up mechanism, and Kamm have 
therefore designed a take-up, using special 
friction material, which is stated definitely 
to overcome this difficulty. 

Statistics show that, taking all their 
installations into consideration over the past 
twelve months, the necessary servicing 
amounts to only 0.152 per cent, of the total 
hours of operation. 

Since these results are satisfactory, Kamm 
do not intend to supersede their old type 
equipment (which has a jjositive driven 
sound head), and either the 1932 model or 
the old type will be supplied to customers’ 

The trouble-free running of the Kamm 
equipment is a decided tribute to the 
efficiency of its design and solidity of its 

DR. OSWALD (Henrion Carbons). . 

The use of filters is to be avoided as far 
as possible, since light is expensive and 
absorption means waste. Mercury vapour 
lamps and open type white flame arcs 
necessitate absorption of excessive blue, 
violet and ultra-violet, and more satisfactory 
results can be obtained with a mixture of 
incandescent and arc lighting, the correct 
mixture of which has yet to be determined. 
Various types of panchromatic carbons of 
different spectral emission have been pro- 
duced, and standardisation of this type of 
carbon is desirable. 

MR, HALLETT (Morgan Crucible) 

Tn his opinion, the studio practice was 
ahead of the theatre in the matte# of arc 
running, but it was essential that carbons 
be operated under the conditions specified 
by the makers. Before standardisation of 
screen results was possible it would be 
necessary to standardise emulsion, screen 
colour and reflective value, and also film 
printing. When .standardisation was reached 
it was obvious that the two types of arc — 
high intensity and lov.^ intensity — could not 
persist, one or other must be discarded, 

MR. LITTLEJOHN (Siemeus Carbons) 

No studio electricians have a proper 
knowledge of their subject and no two agree 
on what carbons they want or what con- 
ditions they should fulfil. Projection practice 
was in an equally deplorable state. 

MR. CHAMPION (Ship Carbons) 

Mr. Champion paid a most warm tribute 
to the work of the Prof^tionists’ Guild — 
a body of hard-working, practical men 
doing everything possible to better pro- 
jection — and suggested that the B.K.S. 
would find the collaboration of the Guild 
invaluable in any attempt to arrive at stand- 
ardisations affecting projection practice. He 
considered Mr. Thorne Baker’s statements 
that the film stock makers were years ahead 
of the carbon makers and that we had not 
approached a fringe of a convention as 
regards the quality of arc light, inaccurate, 
since it was difficult to see how the film 
stock maker could have got there without 
the use of carbons irom the studio angle, 
and that such a procedure would have 
shown too short-sighted a policy. 

The title of Mr. Thorne Baker’s paper 
from the studio angle should have been : 

Is the carbon arc a failure unintelligently 
employed in the wrong apparatus as we 
use it ? ” Even then the answer was " No,” 
since the carbon arc was still the most 
efficient artificial light source, even when 
misused. The modern carbon is standard 
and will give the same light emission any- 
where at any time if run under the con- 
ditions specified by the makers. 

Co-operation between the carbon maker, 
film stock maker, and lamp and equipment 
maker was necessary, and if these people 
co-operated the studios would have to 
follow the conditions jointly laid down. 

Mr. Double had apparently overlooked the 
Hilo carbon and was asking carbon makers 
to do what they had already been doing 
for some years in specifying arc voltage. 
Mr. Gunn’s desire for a range of carbons 
designed to burn at various amp. ratings 
was the reverse of the desire of the carbon 
maker, and Mr. Champion considered it the 
cause of a good deal of the difficulty existing 
to-day. Apathy was the cause of present 
haphazard conditions, and if Mr. Thorne 
Baker’s paper resulted in the creation of 
that co-operation which is so necessary in 
the best interests of the industry, it would 
have achieved something of definite value. 

What the Meeting 

The main facts brought out at the B.K.S. 
meeting on Monday night, when the carbon 
arc for studio and theatre illumination was 
discussed, were that studio electricians are 
not in close touch with modern developments 
in technical practice or in equipment, arid 
that they are making no efforts to get abreast 
of them. They make a habitual practice of 
running arcs under incorrect conditions in 
apparatus which is, generally speaking, 
obsolete. In many projection rooms similar 
conditions prevail, but leading projectionists 
— notably members of the Projectionists’ 
Guild — are evincing a practical and 
progressive attitude, and have already 
attained a high standard. 

If firms of the standing of Ross and Kershary 
would collaborate with the leading carbon 
makers in the production of a first class 
studio lamp. The Bioscope feels that a con- 
siderable all-round improvement could be 

The noticeable lack of initiative and co- 
operation with manufacturers shown by the 
studio technicians is not paralleled on the 
projection field, where considerable strides 
have been made and where a strong spirit of 
collaboration exists. 

It was noticeable that — presumabl)' in 
attempting to raise provocative issues — 
there were a number of technical inexacti- 
tudes in the first three papers read, but it 
cannot be denied that the result was to throw 
a spotlight on to the weak points of modern 
technical practice in regard to arc lamps 
and carbons. It is to be hoped that the 
remedy — co-operation betw'een the makers 
of the various product and also between them 
and the users of that product — will be 
facilitated and amplified as a result of the 
clear exposition of the situation made. 


1 On any t 


:est — the 


best 1 


4 - 


April 6, 1032 



A Stage Bride— By Song and Wire— A Scheme to Extend— Light 


At 12 o’clock noon each day during the 
week ■' Honeymoon Adventure ” appeared 
at the Stoll Theatre, Newcastle-on-Tvne, 
the attractive sound of wedding bells fell 
upon the ears of the public in the streets 
adjoining the theatre. After the bells 
(tubular) had pealed for a while, the as- 
tonished pedestrians were surprised to 
observe a blushing bride, resplendent in 
complete wedding attire, including a bouquet, 
together with a bridegroom, appear at the 
front of the theatre, and, after pausing 
awhile, step into a waiting limousine, be- 
decked with w'hite ribbons, and drive slowly 
away. At each side of the car, however, 
appeared the title of the film appearing at 
the Stoll. There is nothing like a wedding 
for attracting public attention, and this 
smart turn-out, arranged by Manager A. C. 
Harris and his assistant, J. Blake, certainly 
succeeded well in that direction. 

,\t each performance during the week 
previous and prior to the trailer being shown 
the bridal pair appeared from the wings and 
w'alked slowly across the stage to the ac- 
companiment of the Wedding March. At 
one performance the bridegroom actually 
plucked up courage to pause in the centre of 
the stage and kiss the bride. 


Patrons at the Queen’s Hall, Newxastle- 
on-Tyne, were extremely well pleased with 
the singing of seven female members of the 
staff. During an interlude just before the 
screening of the trailer for “ Congress 
Dances” the seven girls, attired in their 
attendants’ uniforms, appeared on the balcony 
of the theatre and sang with great effect 
several songs from the film. 

The audience at each performance greeted 
the singers with thunderous applause, which 
was also a compliment to Manager J. Rad- 
bourne and Hebron Morland, the organist, 
both of whom trained the girls. 



Thousands of telegrams enclosed in buff- 
coloured envelopes, and addressed " R. U. A. 
Patron,” were distributed around the houses 
of Newcastle-on-Tyne w'hen " Transgression ” 
appeared at the Stoll Theatre. Inside the 
envelope was a replica of a Post Office tele- 
gram, but bearing the inscription " This is 
not a Post Office Telegram, but a message 
from the Stoll Picture Theatre.” 

Then followed a message from Paul 
Cavanagh, starring in the film, as follows : 

Painted by hand by craftsmen of Cinema Signs, 
this monster panel forms part of the imposing 
display on the Tivoli front for the big United 
Artists picture, now in its London pre-release 
at that theatre. 

” Meet Kay Francis, Ricardo Cortez and 
self to-day, Stoll Picture Theatre, Newcastle, 
and see a drama of humans who love and 
sin as humans do.” The spoof telegram 
was complete with every detail such as : 
Time sent, 1.15 ; number of words, 27 ; 
sent by us ; to you ; and charges 7d. to 
2s. 6d., together with a Stoll, Newcastle, 
date stamp. 



Customers of Ideal who play the Sound 
Cinemagazine are in luck. A new double- 
crown bill has just been produced by the 
company which is being issued free to 
exhibitors, and whose attractive design 
should be a useful publicity aid in the lobby 
or on the house front. 

The poster is printed in four colours — red, 
green, yellow and black — and shows sil- 
houettes representing the wide field of 
interest covered b}' the periodical, through 
a wide gamut from the Indian snake charmer 
to the modern Schneider sea-plane. At the 
top the name ‘ Ideal Sound Cinemagazine ” 
is given prominence in vivid green, while the 
bottom half contains a white panel suitable 
for overprinting. There is nothing conven- 
tional about the design of the bill, which very 
fact enhances its pulling power. 


Here’s a bright, inexpensive little link-up 
which some Cardiff exhibitors are putting 
across these days. Spring, you know, is in 
the air, and the women, in addition to spring- 
cleaning plans, are thinking very, very 
seriously of dress, permanent waves, beauty 
parlours, etc. Some shrewd exhibiting minds 
in Cardiff have become aware of these facts, 
and, as a result, a number of the beauty 
parlours and permanent wave saloons are 
displaying neat, artistic little frames con- 
veying the information that a beauty course 
or permanent wave " booked ” before certain 
dates will carry a free cinema ticket— with 
one also for the boy friend. 

This little link-up, writes The Bioscope 
South Wales correspondent, is proving very 
effective, the results, checked through tickets 
issued in connection with the scheme, proving 
that women of all kinds and conditions — 
and ages — are taking advantage of it. 


This kind of link-up could be advantage- 
ously widened, especially by houses special- 
ising in sentimental pictures which attract 
the women. It is obviously a type of link-up 
that could be utilised on a “ seasonal basis ” 
and worked through traders of all kinds. 
Also, it could be used to “ net ” men patrons 
with equal effectiveness, especially by link- 
ing up with sports and games clubs. Most 
clubs devoted to athletic pursuits stage 
occasional domestic competitions and would 
be only too willing to link up for publicity 
purposes with an enterprising exhibitor. 


Manager H. V. Davids had a very “ bright ” 
tie-up for " Sunshine Susie,” the film which 
broke records at his house, the Regent, 
Bristol. The stunt was bright both literally 
and metaphorically. In each of the four 
corners of the vestibule was fixed a 500-watt 
Neron-Vitalux Sun Lamp. 

Throwaways were distributed and read : — 


More Sunlight Better Health 

Why not have Sunlight in your Home ? 

Shining in the vestibule of this Theatre 

Will give it to you. 






/; uropean Representative : WALTER PEARCE, 

33, King St., Covent Garden, London, W.C.2. rSZiuTiin 

April 6, 1932 



An impression of the atmosphere of the Gaumont Palace is given by this photograph of the interior, 
which shows the attractive treatment of walls and ceiling. The projeetion ports are at the back of 

the big ceiling recess 

An Impression of Hammersmith 

A Roving Eye Over the Gaumont Palace 

Now that the tumult and the shouting 
have died I thought it might perhaps be 
appropriate to look dispassionately over the 
Gaumont Palace. Hammersmith, and, by the 
courtesy of General Manager Jack Read, 
allowed myself a ramble over it a few days 
ago. Unfortunately, it is not easy to be dis- 
passionate about the theatre, for its majesty 
of appearance quickly invests the beholder 
with a sense of enthusiasm, an impression 
which is seconded by the proportions of the 

It is a great pity that the magnificent 
sweep of the main facade is obscured by a 
public house, for otherwise it would exercise 
a tremendous fascination on anybody ap- 
proaching from the direction of Hammer- 
smith Broadway. That apart, the upper 
half of the elevation is already plain to the 
view, and practically dominates the skyline 
south of the Broadway. Its huge gold name, 
spreading over the full width of the upper 
mass, leaves no doubt as to the nature of 
the building, and for once makes the title 
of the theatre one of its biggest publicity 

Four Entrances to Circle 

The broad sweep of the facade gives it an 
added dignity, and not even the close 
proximity of the offending " pub ” can 
destroy the effect of the magnificent group 
of columns extending along the central part 
of the frontage over the series of nine en- 
trance doors. 

To get into the Gaumont Palace one has 
fo pass through a somewhat bewildering 

series of chambers and corridors. Inside the 
main street doors is a long, narrow hall, 
with pay boxes at each end, a secondary 
group of swing doors bringing the patron into 
the general foyer— the distributing area. 
From here into the .stalls is by way of a 
further long corridor, spreading across the 
full width of the building, and from here 
through a series of four further pairs of 
doors into the auditorium — at last. 

Those who prefer the circle have an 
equally arduous journey. From the foyer, 
wide stairways at each end rise up to the 
big cafe and restaurant immediately above 
It, and the road from there is through another 
corridor similar to that behind the stalls, 
and so into the circle itself by any of 
four mouths. That the circle should be 
served by so many entrances is an indication 
of the proportion of the building ; a balcony 
designed to carry over 2,000 persons needs 
adequate approaches and exits. 

When first told that the balcony carried 
more seats than the stalls I thought it a 
stretch of imagination, but a view of this 
part of the theatre revealed how it is possible 
for this to be the case. The auditorium being 
fan-shaped, the back of the house carries 
many more seats per row than the front ; 
moreover, the circle extends far beyond the 
back of the stalls, right over the cafe behind, 
and so allows a vast seating area in the upper 
part of the theatre. So far back does the 
circle actually lie that only the last eight 
or nine rows of stalls are covered by it. 

A secondary advantage of this con- 
structional feature is that the front of the 

balcony does not interfere with the travel 
of the organ music to the rear of the stalls. 
Although the organ chambers are above the 
stage, behind a beautiful metal grille, the 
sound can travel direct, so that even anybody 
standing at the back of the. auditorium gets 
the full benefit of this fine Compton 

With the visitor inside the auditorium, 
the decorative scheme offers itself for com- 
mendation or condemnation. In the case 
of this Gaumont Palace it is nothing but 
the former. The delicate horizon green 
which provides the general background is 
soothing of itself, and the absence of 
grotesqueries allows an atmosphere of rest- 
fulness to be maintained all through. 

Beautiful Stage Hangings 

The high ornamental features about the 
two forward exits, geometric at the base, 
but more imaginative above, show Mr. 
Cromie at his best, and the recesses above 
the front circle exits are equally worthy of 
praise. A touch of other hands appears in 
the ceiling, however, where two recesses are 
reminiscent of the New Victoria. 

The irregular shape of these combines with 
the cunning use of lights behind their cornices 
to provide a most attractive result. In 
fact, the generous admixture of concealed 
lighting, hanging fittings and other orna- 
mental sources of illumination throughout 
the house has been devised to excellent 
purpose, without any wastage of light. 

The proscenium opening is of the same 
mighty proportions as the rest of the theatre 
and is filled with a beautiful range of curtains 
in gold and rich greens. The handsome 
safety curtain, with its delicate mechanism, 
is also a joy to behold. 

Furnishings in the auditorium are domi- 
nated by the deep green of the chairs, which 
are of a uniform shade throughout. The 
floors are laid with the familiar red “ G.B. ” 
pattern carpet, and this, I think, supplies 
one jarring note. One would have thought 
that in so luxurious a building some novelty 
might have been introduced in covering the 

Restrained Treatment of Foyer 

The entrance foyer and the cafe above 
are worth a second look. In the former, the 
modern treatment of the necessary notice 
boards and signs, its marble floor and the 
restrained nature of its decorative treatment, 
are a happy introduction to the beautiful 
treatment of the theatre proper. The cafe 
is distinguished by similar decoration and 
is welded to the foyer by having an open 
well in the floor. 

There is so much to attract the eye in 
the theatre that much more space could be 
devoted to extolling it. Complete and 
exclusive descriptions of the theatre have, 
however, appeared in earlier issues of The 
Bioscope, and I must be content to add 
mine to the showers of congratulations that 
have fallen on the company, on Mr. Cromie, 
the architect, and everyone concerned with 
the realisation of this magnificent addition 
to the amusement facilities of ^Vest London. 

B. C. 


THE BIOSCOPE April 6, 1932 




Six Shorts P. U.O Own Tlieatro, 3 

The Heart of Xew York Wanter Phoenix. 3 

The Silent Voice Warner Prince Edward, 8.45 p.m. 


The Saddle Huster Radio Phoenix, 11 a. in. 

The Honourable Mr. Wona E.X.F.l) Prince Edward, 8.45 

FRIDAY, APRIL 8, 1932 

Six Shorts P.D.C Own Theatre. 3 

Play Girl Warner Prince Edward, 8.45 p.m. 

Cohens and Kellys in Hollywood ITiiversal Prince Edward. 3 p.m. 

Are Y'ou Listenina ? M.-G.-M Phoenix, 3 p.m. 

MONDAY, APRIL 11, 1932 

Seven Shorts. P.D.C Own Theatre. 3 p.m. 

The Land of Wanted Men Wardour l,ondon Pavilion, 10.45 a.m. 

Tarzan. the Ape Man M.-G.-M Phoenix, 8.45 p.m. 

TUESDAY, APRIL 12, 1932 

It's Touah to be Famous F.X.F.D Prince Edward, 8.45 p.m. 

Strancers in Love Paramount Carlton. 10.30 a.m. 

Law of the Sea Gaumont Xew Gallery. 11 a.m. 

Brother Alfred Wardour Phoenix. 3 p.m. 

Chinatown After Dark Equitv British Palace. 3 p.m. 


Seven Shorts P.D.C Omi Theatre, 3 p.m. 

The Crowd Roars Warner Prince Edward, 8.45 p.m. 

Careless Lady Fox Phoenix, 3 p.m. 

Second Chances Butchers C.ainbridge, 3 p.m. 



Impatient Maiden ITiiversal Forum, 10.30 a.m. 

After To-morrow Fox Trocadero, 10.30 a.m. 

FRIDAY, APRIL 8, 1932 

Steady Company ITiiversal Forum, 10.30 a.m. 

Mata Hari M.-G.-M Scala. 10.30 a.m. 

Hotel Splendide Ideal IVest End, 10.30 a.m. 

.Aren’t We .All Paramount ’Futurist, 10.45 a.m. 

TUESDAY, APRIL 12, 1932 

Disorderly Conduct ’Fox West End. 10.30 a.m. 

The Honourable Mr. AVong F.X.F.D Forum. 10.30 a.m. 

Hotel Continental Gaumont Scala. 10.30 a.m. 


Devil’s Lottery ’Fox West End, 10.30 a.m. 

Plav Girl Warner Forum, 10.30 a.m. 


Heart of Xew York AVarner F’orum. 10.30 a.m. 

Behind the Mask I'nited Artists AA’est End. 10.30 a.m. 

The Xew Hotel and .Aeeount Rimdered P.D.C Futurist, 10.45 a.m. 



Three AA’ise Girls I’nited .Artists 

Panama Flo Radio 

FRIDAY. APRIL 8, 1932 

The Reckoning Butchers 

Monte Carlo Aladness Pathe 

Reputation Radio 

To-morrow and To-morrow Paramount... 

Determination I'nited .Artists 

She AA’anted a Millionaire Fox 

TUESDAY, APRIL 12. 1932 

Heart of Xew A'ork AA’arner 

.AUta Hari M.-G.-M 

.Aren’t AA’e .All Paramount 

Maker of Men I'nited .Artists 

Devil’s Ixitterv Fox 


The Struggle I’nited .Artists 

.losser .loins the Xavy AA’ardour 

Collision I'nited .Artists 



Disorderly Conduct Fox Picture House. 10.45 a.m. 

M.ata Hari M.-G.-M Regal. 10.45 a.m. 

FRIDAY, APRIL 8, 1932 

Devil’s Lottery..... '.Fox I’ictiire House. 10.45 a.m. 

Xo One .Alan Paramount Green’s, 11 a.m. 

Ijost Squadron Radio Regal, 11 a.m. 

TUESDAY, APRIL 12, 1932 

.Alonte Carlo Business Pathe Regal. 10.45 a.m. 

The Menace I'nited Artists Picture House, 10.45 a.m. 

Law of the Sea Gaumont Xew Savoy, 11 a.m. 

The Xew Hotel and .Account Rendered P.D.C La Scala. 10.45 a.m. 

f^ohens and Kellvs in Hollvwood I’nivcrsal Green’s, 11 a.m. 


Determination I'nited .Artists Picture House. 10.45 a.m. 

Shanghai Express Paramount Green’s. 11 a.m. 

Pollv of the Circus M.-G.-M Regal. 11 a.m. 


Behind the Mask I'nited Artists Picture House. 10.45 a.m. 

The Honourable Air. AA'ong T’.X.F.D Green’s, 11 a.m. 



Behind the Mask I’nited Artists Scala, 10.45 a.m. 

The Crooked Ladv M.-G.-M Rialto, 10.45 a.m. 

FRIDAY, APRIL 8,' 1932 

Hotel Splendide Ideal Scala. 11 a.m. 

Impiitient Afaiden I'niversal Rialto, 10.45 a.m. 

The Silent A'oice AA’amer Majestic, 11 a.m. 

LEEDS — continued 

TUESDAY, APRIL 12, 1932 

Monte Carlo Madness Pathe Tower. 11 a.m. 

Aren’t AA’e All Paramount Rialto, 1(5.45 a.ip. 

Devil’s Lottery Fox Scala, 11 a.iji. 

Heart of Xew A ork AA'arner Majestic, 11 a.m. 


Polly of the Circus M.-G.-M Rialto. 10.45 a.m. 

Disordcrlv Conduct Fox Scala. 11 a.m. 


The Menace I'nited Artists Scala. 10.45 a.m. 

Mata Hari M.-G.-Al Rialto 10.45 a.nj, 



Behind the Mask United Artists Palais-de-Luxe, 10.45 a.m. 

Heart of Xew York AVarner ’Forum, 10.45 a.m. 

Good Xigbt. A’ienna AA’. ’F Trocadero, 11 a.m. 

FRIDAY, APRIL 8, 1932 

Devil’s Lottery ’Fox Trocadero. 11 a.m. 

Shanghai Express Paramount Futurist, 10.45 a.m. 

Lost S(|uadron Radio ’Forum. 11 a.m. 

Kriss — Sword of Death Filmophone Scala. 11 a.m. 

Castle Sinister F’ilmoi)lu)ne Scala, 10,45 a.m. 

TUESDAY, APRIL 12, 1932 

Collision I'nited Artists Futurist, 10.45 a.m. 

The Honourable Mr. AA'ong F.X.F.D Forum, 10.45 a.m. 

Law of the Sea Gaumont Palais-de-Luxe, 11 a.m. 

The Xew Hotel and Account Rendered P.D.C Scala. 10.45 a.m. 


Careless Lady Fox Trocadero. 11 a.m. 

The Silent A’oice AA'arner Forum, 10.45 a.m. 

Alaker of Alen United Artists Scala, 10.45 a.m. 


The Chinese Puzzle AA’. A F Trocadero. 11 a.m. 

Three AA’isc Girls United Artists Palais-de-I.uxe, 10.45 a.m. 

Play Girl AA'arner Forum, 10.45 a.m, 



The Chinese Puzzle AA’. & F Piccadillv, 10.45 a.m. 

FRIDAY, APRIL 8, 1932 

Heart of Xew York AVarner Theatre Royal. 11 a.m. 

The Menace United Artists Deansgate, 10.45 a.m. 

To-morrow and To-morrow Paramount Paramount Theatre. 10.45 a.m. 

Disorderlv Conduct ’Fox Piccadillv. 11 a.m. 

TUESDAY, APRIL 12, 1932 

Three AA’ise Girls United Artists Deansgate, 10.45 a.m. 

Kriss — Sword of Death Filmophone Piccadilly. 11 a.m, 

Monte Carlo Madness Pathe Jlarkct Street P.H., 10.45 a.m. 

■Aren’t AA'e All Paramount Paramount Theatre, 10.45 a.m. 

Law of the Sea Gaumont Oxford. 11 a.m. 

Castle Sinister Filmophone Piccadillv, 10.45 a.m. 


The Silent A’oice Warner Theatre Royal. 11 a.m. 

The Struggle United Artists Market Street P.H., 10.45 a.m. 

Hotel Continental Gaumont Piccadilly. 11 a.m. 

The Xew Hotel and Account Rendered IMl.C Oxford, 10.45 a.m. 


Cohens and Kellys in Hollwood Universal Oxford. 11 a.m. 



(5ood Xigbt. A’ienua AA’. A: F Queen’s. 10.45 a.m. 

Panama ’Flo Radio Grainger. 11.15 a.m. 

FRIDAY, APRIL 8, 1932 

Polly of the Circus M.-G.-M Olympia, 11 a.m. 

After To-morrow Fox Queen’s, 10.30 a.m. 

Shanghai Express Paramount Paramount Theatre. 10.30 a.m. 

Lost Sipiadron Radio Stoll. 10.45 a.m. 

Heart of Xcav A’ork AA'amer Grainger. 10.30 a.m. 

TUESDAY, APRIL 12, 1932 

.losser .loins the Xavy AA’ardour Grainger, 10.30 a.m. 

To-Morrow and To-morrow Paramount Paramount Theatre. 10.30 a.m. 

Alata Hari AI.-G.-M Olympia. 11 a.m. 

Behind the JIask United .Artists Queen’s. 10.30 a.m. 


Devil’s Lottery Fox (Jueen’s. 10.30 a.m. 

Steady Company Universal Grainger. 10.45 a.m. 

The Xew Hotel and Account Rendered P.D.C Pavilion. 10.45 a.m. 


The Alenaee United Artists Queen’s. 10.30 a.m. 



Panama Flo Radio 

FRIDAY, APRIL 8, 1932 

laist Squadron Radio 

Hotel Splendide Ideal 

AA'omen AA'ho Plav Paramount 

TUESDAY, APRIL 12, 1932 

Xo One Alan Paramount 

.losser .Joins the Xavy AA’ardour 


Polly of the Circus M.-G.-Al 



Panama Flo Radio Hippodrome, 11.15 a.m. 

FRIDAY, APRIL 8, 1932 

The Crooked Lady M.-G.-AI Cinema House. 11 a.m. 

I.ost Squadron Radio Central. 11 a.m. 

TUESDAY, APRIL 12, 1932 

To-morrow and To-morrow Paramotmt Cinema House. 10.45 a.m. 

The Silent A'oice AA’anier Central, 11 a.m. 


Heart of Xew A’ork AA’arner Central 11 a.m- 

Xew. 10.45 a.m. 

.(jueen’s. 11.15 a.m. 

.Olympia. 1 1 a.m. 
...(jueen’s. 11 a.m. 

Xew. 11.15 a.m. 

Capitol, 11 a.m. 

Empire. 3 p.m. 

....Park Hall. 11 a.m. 

Queen’s. 11 a.m. 

Park Hall, 11 a.m. 
....Capitol. 11 a.m. 

Xetv. 10.45 a.m. 

Empire. 11 a.m. 

Empire, 10.45 a.m. 
Queen’s. 11 a.m. 

..Empire. 10.45 a.m. 

Elite. 11 a.m. 

Hi])])odrome. 11 a.m. 
Scala. 10.45 a.m. 

Elite, 10.45 a.m. 

Scala. 10.45 a.m. 

Seala. 1 1 a.m. 

April 6 , 1932 


Classified Advertisements 


^HIEF PRO JECTIOXlSr seeks engagement, 
highly skilled in all “ talkie ” sets and expert 
in all electrical work and wireless. Highest re- 
commendations. Moderate wages. — G., 19, 

Stockwell Gardens, S.W.9. 1333 





PRODUCERS. — .^11 your marine requirements 
' can be immediately supplied on hire. 
Speed Boats, Cruisers, Yachts, Marine Equip- 
ment. For any subject. — .Arthur Br.\y, Ltd., 
114, Baker Street, \V.l. Contractors to leading 
Film Companies. 1334 


^H£ most rapidly expanding 
Circuit of to-day is requiring 
shows in London, Kent, « Surrey, 
Hampshire, Berkshire and Bucking' 
hamshire. The moment anything 
comes in to us we ’phone through 
to the London Head Office, and the 
principal of the Circuit inspects at 
once, ger.erally the same night. And 
if the show is at all in line with 
what they want an immediate deal 
is assured. CLEMENT BLAKE & 


\/W.\NTED. — From .500 to 2,000 
hand Seats. Good condition, 
particulars with sample to T.wlor, 
Cinema, Merthyr. 






l/INGS Patent Agency, Ltd., 146a, Queen 
Victoria Street, E.C.4. Free — “Advice 
Handbook” on patenting Inventions and register- 
ing Trade Marks by Registered Agent with 
45 3^ears’ experience. 

pRITISH Patent No. 313257, relating to 
Optical News-projecting Machines. Persons 
desiring to purchase or obtain licence under the 
above patent should apply to Messrs. Phillips 
& Leigh, 14-15, Southampton Buildings, London, 
W.C.2. 1332 

THE Proprietor of British Patent No. 266347 
* for “ Improvements in or relating to Kine- 
matograph Projecting .Apparatus ” is desirous of 
entering into negotiations with interested parties 
for the granting of licences thereunder on reason- 
able terms or for the sale of the Patent outright. 
— Communications, please address to Messrs. 
Dicker, Pollak & Mercer, Chartered Patent 
Agents, 20-23, Holborn, London, E.C.l. 1331 

Distributor ol 



Cash Waiting Write 

BOREHAM & Co., F.A.I., 

Auctioneers, Valuers & Surveyors, 

lO, John St., Adelphi, W C. 2. 

Temple Bar 6123. Kstd. 1880. 




by prompt 
use of the 




51, Fulham 
High Street, 
LitU Fret. 


April 6, 1932 


About a year ago Kodak announced 
the first Super - sensitive Panchro- 
matic Negative Film, a product that 
made possible new artistic standards 
in the motion picture industry. 
Now a simple expedient — a grey 
backing on the film base— gives 
you even better pictures. 




Printed by Fl««tway Press (1930) Ltd., 3-9, Dane Street, Hip;b Holborn, London, W.C.l, and Published by the Bioscope Publishing Co.. Ltd.-(J 

Faradav House. 8-10 Cbarine Cross Road. W.C.J 

^ iliUfl*- 

5'>- ”’^- 

...~i '®'”“ 

the * theatre. 

, reference to tb 

t'Ci iivstei „,.atuiatti'8 

have receivtlV ,ohgrat 

rgah this °5P . _ gtr'i®®^'' ' 

,,vp to teK-o iiva^‘ ^0 

1 elhoui'i odMced s^°'^ ® ^ i can , 

on - t conP^-®- 

sinceri'’^ ^tten ^^r 

, -ith tt.8 dnrtnB 

" to tne 

.eeRs afterwards. , the 

The co»®°^® ^i^ce 

^ aTi^ ® • 

derfdlW , 






Telephones: — NORTH 3001-2-3 



April 13 , 1932 

and how it 
pays for itself 

Out of your weekly takings you make payments towards the 
total amount, the mode of payment being scaled according 
to the earning capacity of your house. In other words you 
pay for sound by Western Electric out of what it earns for 
you ! Said the “Cinema” on April 6th “Only the best is 
profitable” — and “Public getting critical of sound.” It will 
pay you to write now for fuller particulars of the Plan to 


April 13, 1 5*32 


Greta Garbo and Ramon Novarro 
in the M-G-M spy drama " Mata 
Hari,” for early pre-release at 
the Empire Theatre. 





April 13 , 1931 ' 



Scenes in the new Fox film “A maleur 
Daddy,” in which Warner Baxter 
and Marion Xixon are featured. 
The film zvill be shown in London 


April 13, 1932 



A drama of the logging camp in 
which Bill Boyd is featured ivith 
Fred Kohler, Hobart Bosworth, 
Marie Prevost and Ginger Rogers, 
will be trade shown by P.D.C. at 
the Phcenix Theatre, on Tuesday 
next, April_lQ, at '.i p.m. 



April 13 , 1932 

r f J 

• ij 

wL ( 

Claudette Colbe-rt masquerades as a gangster's grri although she is in reality a member of a higher, Society in 
' The Wiser Sex," which Paramount will trade show at the Carlton Theatre, on Tuesday next, April 19, at 
10.30 a.m. Meivyn Douglas and Lilyan Tashman also have principal roles, with Ross Alexander, Effie 
Shannon, Fanchot Tone, Paul Hervey, Victor K-illian and Douglas Dunbrille in support. 

24th YEAR. 


10/6 per annum. 

30/* per annum. 

The Independent Film Trade Paper 


Faraday House, 

8*10, Charing Cross Road, London, W.C. 2. 

Telephone : 
Temple Bar 
7921, 7922. 

Telegrams : 

‘Gainsaid,W estrand 

No. 1332. Vol. XCI. 

APRIL 13. 1932 

PRICE 6d. 

As We See It 

When Charity is 

To-day the House of Commons will 
deal with the Second Reading of the 
new Sunday Opening Bill. Every M.P. 
has been inundated with the pleas of 
Sabbatarian propagandists. 

The House should not, however, be 
allowed to forget that it is being 
asked to take away nothing from the 
Sabbatarian, but merely to restore a 
right to those who do not accept his 
peculiar interpretation of right or 

The entertainment industry should 
have insisted from the beginning that 
such a legislative necessity was decided 
entirely upon the simple issue of 
whether the public might or might not 
be kept under compulsion to abstain 
from entertainment on Sundays. 

There is one provision in the Sunday 
Opening Bill which should never have 
been tolerated by the industry — ^ Sunday 
cinemas or no. We refer to the Charity 

Legislation to extort compulsory 
contributions to charity as the price of 
a perfectly unassailable public right is 
base. That is the great flaw in this 

It panders to those canting hypo- 
crites who, unable entirely to restrain 
people from their happiness on Sundays, 
will have their chagrin assuaged by the 
knowledge that the industry catering 
for those people will have to do so for 
nowt — or next to it. 

“ British Films for the World ” 

The news that M.-G.-M. have con- 
tracted to distribute ten British Inter- 
national pictures is good news for British 

But for the fact that the pictures so 
acquired by M.-G.-M. are to satisfy the 
company’s quota requirements only, it 
would have been good news for the 
British film industry. 

John Maxwell has undertaken big 
things in the development of a studio, 
distribution and theatre combine, which 
he once referred to as “ sacrosanct in 
the cause of British films.” By this 
business policy — made possible by the 
Cinematograph Films Act, of which 
The Bioscope was a stout advocate — 
Mr. Maxwell has succeeded to some 
extent in giving practical expression to 
the slogan ; ‘‘ British films for the 


This is good : it is not sufficient. 

In the difficult year of 1929, when 
British pictures were facing the test of 
the “ talkie ” and before this industry 
of ours had witnessed a British Trade 
Press boycott, in which Mr. Maxwell’s 
company — alone of principal British film 
concerns — joined hands with the Ameri- 
cans, The Bioscope coined the slogan : 
” British films for the World.” 

We hope that, despite all disappoint- 
ments and setbacks, Mr. Maxwell has 
not lost sight of that great objective. 

We are aware of a plan he outlined 
recently to certain American distribu- 
tors on this side ; if they wanted British 
cjuota films, why, he argued, set up at 
great expense their own production 
units in this country ? B.I.P. could 
make them British films for U.K. dis- 

An idea, certainly, but one which 
contributes nothing to the real problem 
of raising the quality of British films 
to a standard competitive with Holly- 
wood and of securing their world dis- 
tribution on merit and in face of foreign 

B.I.P. state that pictures which 
M.-G.-M. will handle for quota will be 
” of quality that compares favourably 
with any films on the market at the 
present time.” ” The House Opposite ” 
is the first film under the contract and 
if it represents the level to be expected 
of the rest, B.I.P. will need to revise 
their statement. This picture may com- 
pare favourably with many a British 
quota film acquired by an American 
company under legal compulsion, but it 
does not bear comparison with many of 
the British or foreign films at present 
on the market. 

Some day soon the King may decide 
to bestow honour upon a representative 
of an industry which has valued national 

prestige even more than profit ; such 
honour should go to those who have 
striven to provide “ British Films Fit 
for the World.” 

A Cheap Crime Saver 

The C.E.A. has undertaken to draw 
public attention to the fact that a 
Report recently issued by the Home 
Office on Criminal Statistics in England 
and Wales, although an exhaustive 
document of 200 pages, does not once 
find occasion to mention the cinema as 
an influence aggravating crime. It 
appears to prove clearly that criminal 
tendencies are intensified by conditions 
arising from industrial depression, so a 
conclusion may actually be drawn in 
favour of the cinema. 

It is obvious that a community 
impoverished and largely workless is 
incited by conditions to commit crime, 
not merely for crime’s sake, nor even 
for gain, but simply as a relief from 

Such a community is well .served by 
the mental appeasement afforded by 
health}'^ entertainment, but to take effect 
such entertainment must be exceedingly 
cheap. What form of public entertain- 
ment can compete with the cinema in 
this respect ? 

In This Issue— page 

Bernstein's Questionnaire ... 8 

Public and the Cinema ... ... 8 

French Shut-Down Fails ... 8 

Paramount Staff Changes . . 8 

Frank Foster Dead ... .. 8 

Exhibitors and Blind Booking ... 9 

Dent on U.S. Exhibitors’ Problems 9 
U.S.A. Plans Bigger Output ... 9 

The Price of Sunday Opening . . 9 

Box Office Film Reviews 10, II. 14, 15 
C.E.A. Meetings ... ... 12, 13 

Scottish Notes ... ... . . 13 

Talk of the Trade ... .. 15 

News from the Territories ... 16 

Value of Cinema Research ... 17 

"Noiseless” Recording Eclipsed 19 
Brilliant New Viewfinder ... 21 

Capitol, Dagenham ... ... 22 

Sho.wmanship Activities ... ... 23 

Coming Trade Shows ... ... 24 



April 13, 1932 

Are British Films Adequately Publicised ? 

Bernstein Questionnaire Reveals U.S. Pictures’ Lead 

Cinema Public Taking More Intelligent Interest 

French Close-Down 

Lack of Unity Among 

(From Our French Correspondent, 
Georges Clarriere) 

It is estimated, roughly, that the Govern- 
ment lost over 3.000,000 francs in revenue 
as the result of the " close-down " of all 
entertainment places throughout France 
yesterday week (April 5th). Not only were 
the theatres, music halls, cinemas and 
circuses closed, but also the dance halls, 
cabarets and other entertainments. 

What proprietors of halls lost is a matter 
for themselves to estimate. Opinion is 
rather divided as to the real value of the 

The Press maintained a guarded attitude 
in its comments on the situation, but printed 
several articles written by prominent mem- 
bers of the cinema industry, including 
Charles Delac, president of the Chambre 

So far as intimidating the Government is 
concerned, the " close-down ” demonstra- 
tion was a failure ; but it may teach pro- 
prietors of entertainment places to be better 
organised for the next attack, which will 
possibly take place next September. Diver- 
gence of opinion within the ranks of cinema 
exhibitors, where the problem of Paris and 
the suburbs is not the same as that of the 
Provinces, handicapped the necessary unity. 

New French Import Duties 

The following are the additional new 
import duties, per metre, on all films brought 
into France, operating from April 4th. 
Increase on positives, 24 centimes ; on 
negatives, 72 centimes ; on positive raw 
stock, 4 centimes ; and on negative raw 
stock, 5 centimes. The 2 per cent, ad valorem 
tax is increased to 6 per cent.. The French 
Customs Houses are to pay much stricter 
attention to import duties, and particular 
care should be taken with consignments by 

Dowling in Paris 

-\mbrose Dowling is at present in Paris, 
where he is conferring with Harold Fisher, 
Paris representative of Radio Pictures, over 
the French distribution for the coming 
season, 1932-1933. United Artists handled 
Radio product for the season ending this 
summer, but have not taken it up again. 

Frank Foster Dead 

Preston exhibitors were shocked by the 
sorrowful news of the death (on Thursday) 
of Frank Foster, at the age of 57. For three 
or four years he was chairman of the West 
Lancashire C.K..\., which he helped to 
revive after the breakaway about 1922. 

He entered the cinema business in 1913, 
when he acquired the Marathon Cinema ; 
then in 1927 he bought the Victory, which 
he renamed the Rialto. 

In recent years he had not enjoyed good 
health and he had to spend three or four 
months each winter at Montana, Switzer- 
land, whither he had The Bioscope for- 
warded each week. 

The most outstanding feature in the results 
of Sidney Bernstein’s 1932 questionnaire is 
the lack of interest shown by the public 
responding, in British film stars and films 

The questionnaire was widely distributed 
throughout the Bernstein theatres and also 
to well-known public personalities. 

Results show that "talkies” are increas- 
ingly popular. The question "Would you wel- 
come the return of silent films ? ” was replied 
to in the negative by 57 per cent, of the 
respondents, while 48 per cent, said they 
would tolerate them occasionally. Among 
the silent pictures these people would like to 
see revived scarcely any of British origin were 

In selecting the most popular films the 
voters placed .\merican productions in the 
first four positions : (1) " Hell’s Angels.” 

(2) " Min and Bill.” (3) " Trader Horn,” and 
(4) " The Devil to Pay.” 

Only two British pictures approached 
anything like the popularity enjoyed by these 
.\merican ones ; these were : " Tons of 

Money ” and " Plunder.” Mr. Bernstein 
points out, however, that the list selected for 
the questionnaire did not include productions 
from every British studio, and the best 
British " talkies ” have been released since 
November last, while the questionnaire was 
compiled prior to that date. 

Favourite stars include a number of 
British nationals whose screen reputations 
have been made entirely in America. Femi- 
nine stars in order of merit were : (1) Norma 
Shearer, (2) Constance Bennett, (3) Marie 
Dressier, (4) Ruth Chatterton, (5) Janet 
Gaynor, (6) Greta Garbo, (7) Jeannette 
McDonald, (8) Joan Crawford, (9) Ann 
Harding, and (10) Marlene Dietrich. 

The first ten male stars in their order were : 
(1) Ronald Colman, (2) Clive Brook, (3) 
George Arliss, (4) Robert Montgomery, (5) 
Maurice Chevalier, (6) John Boles, (7) Ralph 
Lynn, (8) Tom Walls, (9) William Powell, 
and (10) Wallace Beery. Colman held the 
same position in the 1928 ballot. 

Stars who, since the 1928 questionnaire, 
have faded out of public favour, and almost 
out of public recognition include : Dolores 

Del Rio, Betty Balfour, Clara Bow, Esther 
Ral.ston, Vilma Banky, Richard Dix, Douglas 
Fairbanks, Adolphe Menjou, John Gilbert, 
Harold Lloyd, Mary Pickford, Laura La 
Plante and A1 Jolson. 

Another item in the questionnaire brought 
the revelation that 70 per cent, of the public 
respondents relied on fan paper criticisms, 
5 per cent, on local newspaper reports, and 
only 2 per cent, on B.B.C. film criticisms. 

Mr. Bernstein has not disclosed the result 
of the question " Who is the most reliable 
film critic ? ” 

Another striking fact which emerges this 
year is that the picture public pays in- 
creasing attention to the relative achieve- 
ments of film directors. Only 8 per cent, of 
the people completing the questionnaire 
failed to make reference to their favourite 
director and 80 per cent, connected the 
director referred to with his right film. 

The voting showed the first four directors 
in popular favour to be : Ernst Lubitsch, 

Tom Walls, Lewis Milestone, and Alfred 

Paramount Appoint- 

Publicity Staff Changes 

The following changes in the personnel of 
the Publicity Depaitment of Paramount 
are announced ; — 

R. Gittoes-Davies, 
until recently Super- 
vising Editor of 
Northcliffe News- 
papers, has been 
appointed Director 
of Publicity and 
Advertising to Para- 
mount Film Service, 

Pat O’Connor be- 
comes Press Repre- 
sentative for Para- 
mount Theatres, 
which include the 
Carlton and Plaza, 
the foul Astorias, 
and the Company’s 
Pat O’Connor Provincial houses. 

Trade Benevolent 

Liverpool Exhibitors’ Decision 

Just before the close of the financial year 
of the Cinematograph Trade Benevolent 
Fund a cheque was received for ;/536 from 
G. Dudley West, F.C.A., representing the 
total balance of the Liverpool General Cinema 
Fund. The committee of the Liverpool Fund, 
comprising Messrs, .\lderman E. Trounson, 
F. E. Weisker, H. Lipson, J. Goddard, J, 
Leslie Greene, Walter C. Scott and G. Dudley 
West, came to the decision that it was 
preferable, instead of administering a small 
local fund, to support the National Trade 
Fund and to allow it in future to deal with 
all necessitous cases, aided by the advice of 
a Local Advisory Committee. 

New Broadhead 

The Paramount 

Broadheads, of Manchester and Blackpool, 
who control a big chain of cinemas and 
music halls, have had plans drawn for a 
new super theatre at Britannia Place Prome- 
nade, South Shore. Blackpool, to be known 
as " The Paramount.” 

The theatre will be built on the most 
up-to-date principles, with a handsome ex- 
terior of ivory-white glazed terra-cotta. The 
plans have been submitted to the Corpora- 

S.G.S. Auction Alteration 

The date of the Annual Spring Auction- 
Sweep Dinner of the Screen Golfing Society 
has been altered to to-morrow (Thursday). 
Entries close to-day (Wednesday). 

April 13, 1932 


British Cinemas Saved by Blind Booking Ban 

American Public’s Confidence Undermined 

B.I.P.’s “ Look Before You Book ” Slogan for U.S. 

U.S.A. Plans Bigger 

Combines “Cornering” 
Independent Producers ? 

(By Our American Represen lative) 

While not all companies are prepared to 
announce their 1932-33 production schedules 
as yet (Fox, for example, has instructed 
its publicity staff not to divulge before the 
sales convention in May), it is indicated 
that M.-G.-M. will release approximately 
50 pictures next season, and it is understood 
Fox will have 48, as well as delivering 48 
as announced at the beginning of the 1931- 
32 year. 

Radio is figuring on approximately 60 for 
the new year, the exact number depending 
upon disposition of a plan for independent 
production presented by Harold B. Franklin, 
adviser to Hiram S. Brown, president of 
R.K.O. The Franklin plan calls for from 
11 to 15 pictures to be made next year 
on the Pathe lot in Culver City, Cal., and 
a new company, owned by R.K.O. , would 
be formed to serve as a clearing house for 
independent producers, who would share in 
the profits with the Radio organisation. 

Joe Schnitzer s New Pursuit 

Five well-known producers are understood 
to have been lined up for the plan of Joseph 1. 
Schnitzer, until recently president of Radio 
Pictures, for a new independent producing 
and distributing organisation to handle 
24 to 32 pictures a year, on a basis similar 
to the original First National Company. 
There would be a group of six to eight 
independent production units, each making 
four pictures a year. Each of the production 
units would operate independently except 
for certain co-operative arrangements set up 
by the central organisation. 

Tabloid Plays as Boosters 

■\n innovation of playing tabloid versions 
of successful stage plays in combination 
with the regular motion picture entertain- 
ment is being applied in an increasing 
number of de-luxe theatres by Publix 
circuit, and now Warners are introducing 
the policy at the Mastbaum Theatre in 

William Goldman, general manager for 
Stanley-Warner circuits (Philadelphia) , 
points out that tabloid editions of musical 
comedies will not cost more than 25 per 
cent, of the Mastbaum bill, which gives 
80 or 90 minutes’ first-rank musical comedy. 

New York Paramount theatre recently 
.scored record figures on the idea. 

Streatham Hall’s Change 

Golden Domes Cinema, Streatham, has 
been acquired by the Streatham Hill Picture 
Theatre Co., for whom D. R. Blair is manag- 
ing director. 

This company also owns the Empire, 
Streatham ; Majestic, Dundee ; and other 
cinemas in the Provinces. 

Arthur Dent, of Wardour, just back from a 
seven weeks’ visit to New York, offers a solatium 
to British exhibitors. He says they may com- 
plain that rental terms are too high, but their 
troubles are smaller than those of the American 
showman who suffers as a result of the blind 
booking of whole renters’ outputs which is 
common to the film merchandising system in 

He says : — • 

There is no shortage of pictures in America, but 
the industry is suffering from film indigestion, and 
the public is losing interest in the cinema as a 
result of the exhibitors’ compulsory blind booking 
of too many mediocre pictures. 

B.I.P. has joined Pat Powers in America in 
Powers Pictures Inc., of which Pat Powers is 
President; John Maxwell is ^’lce-President ; 
.Arthur Dent is Secretary ; and Harry Cohen is 
B.I.P. American representative. 

Pat Powers is to join the Board of British 
International in this country, and wilt visit London 
very shortly when he will confer with B.I.P. on 
the question of specialised methods of production 
at Elstree to secure maximum appeal of B.I.P. 
productions in U.S.A. 

B.I.P.’s agreement with Powers Pictures may 
run 5 years, and 25 British International films, 
from which Powers have the right to select 20, 
will be supplied by B.I.P. each year. The 
contract is subject to annual revision, and 
guarantees are arranged on a graduated scale. 

Four Powers exchanges are operating in New 
York, Chicago, Buffalo, and Boston respectively, 
and other U.S. territories are to be covered through 
Stateright (independent) distributors. 

Mr. Dent is convinced that the new arrange- 
ment will assure B.I.P. of returns from .\merica 
of at least 3 times their most recent receipts, 
notwithstanding that already one picture, 
“ Dreyfus,” as exclusively announced in The 
Bioscope, has realised 200,000 dollars in the 

He expresses satisfaction with the present 
attitude of the American public to British films 
and says the only resistance to their progress in 
U.S.A. now comes from within the trade. 

He says the major American companies still 
contest the situation largely and reports of the 
increasing strength of independents is “ just 

B.I.P. pictures are now being shown consider- 
ably in the Fox, Paramount, and Warner circuits. 

B.I.P. will definitely select films from their 
general output for American release. No others 
will be marketed there. Selection will be 
decided in New York by Powers. 

American exhibitors, he says, are now booking 
six films outright to every one booked on sharing 

Thousands of U.S. cinemas have “ gone dark,” 
and some of the major circuits are operating only 
about S theatres out of 12, the rest standing idle. 

The American Banks are restricting Hollywood 
producers in regard to finance, and are insisting on 
many important changes in personnel. 

Many very famous men are now out of a job, 
and one or two of world-wide repute are practi- 
cally ruined. 

The British cinema has been saved, Mr. Dent 
believes, by the operation of the Booking Clauses 
of the Films Act, because they are able to maintain 
programme quality by selecting films after seeing 
them instead of en bloc before presentation, as the 
American theatre owners must do. A maximum 
public response, allowing for bad general conditions, 
is thus maintained in the cinemas. 

British International product will definitely 
be offered to American exhibitors on the estab- 
lished British principle of “ Look Before You 
Book ” — a system entirely new to, but heartily 
approved by, independent American theatres. 

Mr. Dent admits that in America much harm 
has been sustained by cinemas generally, through 
the policy of the national press. Many papers 
under-criticise films in deference to big film 
advertisers, and unpleasant reactions fall upon 
exhibitors through a consequent decline in public 

Trade to be Compelled 
to Pay Charity Money 

As Purchase Price of Right 
to Open Sundays 

The new Sunday Performances (Regula- 
tion) Bill will be read a second time to-day 
(Wednesday) . 

The text follows closely that of the Bill 
introduced year by the Labour Home 
Secretary, J. R. Clynes, the only important 
alteration being the embodiment of an 
amendment to the previous Bill which was 
dropped when Parliament dismissed for the 
General Election. 

This amendment, in effect, provides that 
local Councils who will be empowered to 
grant Sunday Opening licences shall de- 
termine the amounts representing profits 
from Sunday Performances, in accordance 
with regulations made by a Secretary of State, 
and laid before Parliament. 

This is an important alteration to the 
clause originally proposed, under which local 
Councils, in granting permission to open on 
Sundays, were to be given the right them- 
selves to determine the amounts to represent 
profits from Sunday Performances to be 
paid to charities. 

If the new Bill is passed in its present 
form, cinema owners will be compelled to 
make contributions to charity as the price 
of permission to open on Sundays, but the 
new amendment will safeguard them in 
regard to the amounts to be so paid to 

The C.E.A. will watch closely the final 
clarification of these charity clauses, but it 
is understood that the Association has 
offered no opposition to the principle of 
legalised compulsion. 

A letter signed by Randolph Richards, 
president, and W. R. Fuller, General Secre- 
tary of the C.E.A., has been sent to every 
M.P. In this letter satisfaction is expressed 
with the principle of local option, especially 
the test for Sunday Opening. It expresses 
also the trade’s willingness “ to accept and 
support the principle that no employee shall 
work seven days a week.” 

Dealing with manifestos which have been 
sent to M.P.s by an organised opposition to 
the Bill, the letter says : " If the opposition 
were spontaneous, it might be necessary to 
pi ess our claims with the public, but as the 
agitation seems to be organised by a society 
which, with all deference, is out of touch 
with present-day public opinion, we think 
that many of the statements which are being 
made might be left to carry their own 

Berney Out : H. Bromhead In 

S. Berney has relinquished his position as 
managing director of the New Grand Hall, 
Ltd., which controls the Grand, Camberwell, 
S.E. The new managing director is H. 
Bromhead, brother of Colonel A. C. Brom- 

Management of the theatre will remain in 
the hands of R. Cutler. 



April 13 , 1932 


Denotes Registered British Film. 

“The Silent Voice” 

Offered and Produced by : Warner Bros. 

Directed by : John Adolfi. Story by : Governeur 
Morris. Adaptation by: Julian Josephson and 
Maude Howell. Photography by : Van Trees. 
Length: ", SOI feet. Certificate: .-1. Recording: 
Western Electric. 


Rovale the Great 




Battle (valet) .... 

TTie King 

The Lip Reader 

The Doctor 


George Arliss 

Violet Heming 

Bette Davis 

Louise Closser Hale 

Ivan Simpson 

Andre Luquet 

Oscar Apfel 

Charles Evans 

Donald Cook 

Snitability : Maximum appeal to human 

emotions ; a spiritual tonic, yet, withal, enter- 
tainment which will reach the hearts of the 

This is a sermon — the kind of sermon the 
churches cannot give out. There is no preaching, 
but a soul-searching message, free of all creedal 
comphcations. It is a stimulant for the jaded 
spiritual consciousness which exists deep down 
in every man and woman. 

Rovale is a great pianist, numbering among his 
friends three wonderfully loyal women — his 
sister Florence and two younger friends, Mildred 
and Grace, both of whom love him. His public 
is vast, and, on his last recital in Paris, he is to 
have in his audience a European King incognito. 
The Royal patron is delayed, but Royale offers 
to play Beethoven’s “ Moonlight Sonata ” to the 
King in his private room. As he is playing an 
attempt is made upon the King’s life and the 
explosion renders Royale totally deaf — an 
hereditary affliction, to which his mother 
had also been subject. 

Royale changes ; he becomes an embittered 
recluse, alternately railing against the Almighty 
or violently questioning the e.xistence of a 
Supreme Power. His music has died. Over- 
wought, he attempts suicide, but is prevented 
from jumping out of the window by Battle, his 
valet, who charges him with cowardice and 
points, through a pair of field glasses, to the 
beauty of the world, its trees, its flowers and its 
sunshine, etc., reminding Royale of the ad- 
vantages he still enjoys. 

This proves the turning point, for Royale, 
through the glasses, is able to use a newly- 
acquired power of Up-reading, to “ eavesdrop ” 
upon passing humanity. He discovers in this 
way how great are the sufferings and disappoint- 
ments of others. The pursuit of Up-reading from 
his upper window gives him a new interest in 
life. With Battle to assist, Royale helps a young 
man whose health demands rest and change, he 
saves a desperate young fellow from suicide, he 
provides toys and necessities for poor children 
and needy adults, and so on. And he regains bis 
joy in Ufe and living. 

Before his affliction he had become engaged 
to Grace, who, however, has meantime faUen in 
love with a younger man (Harold). Her loyalty 
to, and sympathy for, Royale induces her to 
put aside her young lover, untU one day, Royale, 
lip-reading through his “ glasses,” learns her 
secret when she is dismissing Harold at a final 
meeting in the Park. 

He sets her free, consoled by the realisation 
of her loyalty. 

The finale comes when Royale, who has pre- 
sented a memorial organ to his late mother’s 
church, visits the empty building, with Mildred 
as his only companion. She implores him to 
play “ the first tune ” ; he has never touched an 
instrument since he lost his hearing. 

He hesitates — his eyes faU on a Figure in the 
stained glass window. “ Yes,” he says, “ I will 
play for the King.” 

And the organ rolls into a crescendo — “Onward, 
Christian Soldiers.” 

This difficult theme may not, in bare print, 
appeal to the showman as a “ mass ” proposition. 
Indeed, it might have failed had not its treat- 
ment skimmed it of all tendency to prating. 
Theatrical Ucence must answer for the Up- 

reading part, but although at times the story is 
harrowing in its tensity, its vivid splashes of 
humour, its purposeful dialogue or the consum- 
mate skill and ineffable charm of .\rliss as Royale 
serve to veil the great moral beneath. 

It provides unflagging entertainment for the 
patron in the cinema and a cud of philosophy 
for the same patron to take home. To each patron 
his own cud. 

Not only Arliss, but all members of the sup- 
porting cast maintain an amazingly high standard 
of acting ; the setting and photography are 
delightful and subtle story treatment and brilliant 
directional interpretation contribute further to 
a motion picture of the kind which rarely happens. 

Its general exhibition will do more to raise the 
prestige of the cinema and to silence the “A” 
and “ U ” agitators than any film ever previously 
brought to the screen. Why it has an “A” ancl 
not a “ U ” certificate must, presumably, remain 
the solemn secret of the British Board of Film 


Story and Dialogue 


out of 20% 

Direction .... 





„ 20% 

Recording and Photography 


,, 20% 

General Appeal .... 


.. 20% 


„ 100% 

W. H. M. 

“The Honourable Mr. Wong” 

Offered by : First National Film Distributors. 
Produced by : First National. Directed by : Wm. 
.d . lye/Zmau. Length : 6,718 /eef. Release Date : 
September 5, 1932. Certificate: A. Recording: 
Western Electric on Film and Disc. 

Wong Low Get 

Toya San 

Nag Hong Fah 
Harry En Hai 

Yu Chang 

Long Sen Yat 
Charley Kee . ... 

Mme. Si-Si 

Sun Yet Sen ... 

Miss Ling 

Li Hop Fat 


Edward G. Robinson 

Loretta Young 

Dudley Digges 

Leslie Fenton 

Edmund Breese 

Tully Marshall 

Noel N. Madison 

Eulalie Jensen 

J. Carroll Naish 

Toshia Mori 

Charles Middleton 

Suitability ; Sound booking on cast and title. 

There is an artificiality about this story of the 
San Francisco Chinese Tongs that rob it of 
realism. This is to be found in the portrayal of 
the characters rather than the general excellence 
of the production from the point of view of mag- 
nificent and appropriate settings, lighting and 
photography, and other technicalities. 

Edward G. Robinson is better as a gangster 
than as a Chinee. 

As the hatchet man — secret executioner — of 
the Lem Sing Tong, his duty compels Wong to 
take the life of his oldest friend Sun Yet Sen for 
a murder committed by the latter. Sun accepts 
the inevitable, but before dying leaves his 
possessions to Wong and also his infant daughter 
whom Wong swears to marry and make happy. 

Years later he marries the girl (Loretta Young). 
Their happiness is broken by an outbreak of tong 
warfare and the coming of En Hai (Leslie Fenton), 
a crooked half-caste with whom the girl falls in 
love. For the sake of the girl he allows her to 
depart with the man she loves, is ostracised by 
his associates as a result, and is reduced to 
working in the fields. 

Word comes that his wife and En Hai have 
been deported to China for drug trafficking. He 
follows, finds the man has sold his wife to the 
proprietress of a house of ill-fame. Wong rescues 
her and the film fades out with the ghastly 
spectacle of En Hai’s head transfixed to the 
room partition by the hatchet hurled from the 
unerring hand of the avenger. 

The story is a good one which grips the atten- 
tion. The ways of the tongs, the sacred honour 
of the Chinese repeatedly sworn before Buddha, 

the oriental splendour all go to the making of 
colourful entertainment. There are thrills of the 
right kind for the sensation lover and an appealing 
love interest in devoted affection of the husband 
for his girl wife. 


Story and Dialogue .... 15% 

Direction .... ... .... 16% 

Acting .... .... .... 16% 

Recording and Photography 1 7 % 

General Appeal .... . 14% 

out of 20% 

.. 20 % 
,, 20 % 

78% ,, 100% 

H. M. 

“Tarzan, the Ape Man” 

Offered and Produced by : M.-G.-M. Directed 
by : W. S. Van Dyke. Story by : Edgar Rice 
Burroughs. Dialogue by : Ivor Novello. Length : 
8,800 feet. Certificate : U. Recording : Western 
Electric Sound on Film. 


Tarzan Johnny Weismuller 

Jane Parker Maureen O’Sullivan 

James Parker C. Aubrey Smith 

Harry Holt Neil Hamilton 

Beamish Forrester Harvey 

Riano Ivory Williams 

Suitability: Thrilling though fantastic jungle 
romance ; will make wide appeal, especially 
where “ Trader Horn ” registered success. 

James Parker, his assistant and his adven- 
turous daughter go with their coloured “ boys ” 
in search of a mythical “ graveyard of the 
elephants,” where they expect to find a rich 
deposit of ivory. In their travels through the 
jungle and over the mountains they encounter 
many dangers and meet large numbers of animals 
at terrifyingly close quarters. They are disturbed 
by a weird cry, and suddenly discern swinging 
from tree to tree the man ape, Tarzan. In the 
ensuing confusion the girl is separated from the 
party and Tarzan seizes her, carrying her to his 
tree home. The terrified girl gradually realises 
that the man ape, although perfectly primitive, 
observes a high moral code, and he later restores 
her to her party. Parker’s assistant attempts 
to shoot Tarzan, and, in fact, wounds him. 
Tarzan, dragging his way to his lair, is attacked 
by lions and again sounds the weird cry, which 
it is learned is his summons to the elephants 
for protection. Tarzan has domination over 
many of the animals of the jungle, and, realising 
that Tarzan needs the girl to nurse him, they 
seize her and take her to him. She grows to 
love Tarzan and is nearly broken-hearted when 
she is again restored to her party. Further 
adventure overtakes the hunters when they are 
captured by a tribe of dwarfs and nearly put to 
sacrifice in a pit where the natives keep a savage 
orang. Tarzan tracks them, however, and, 
summoning his elephant friends, routs the 
dwarfs and saves the hunters, whom he leads, 
on a wounded elephant, to the graveyard of 
the ivoried giant. Fortune here awaits them, 
but the father dies, the assistant leaves for 
assistance to secure the ivory haul, and Tarzan 
and the girl are left to continue their jungle 

It is a fairy tale for adults, packed with un- 
believable thrills, including Tarzan’s single- 
handed combat with lions ; a raft upset in a 
hippo, infested river, and Tarzan’s swimming 
race against crocodiles. There are innumerable 
shots of wild animals in their natural environs, 
and these and the scenes of pigmy tribes are 
reminiscent of “ Trader Horn.” Van Dyke 
appears to have used up spare footage, but to 
capital advantage. 

The acting is good all round, Weismuller 
playing the difficult role of Tarzan with maximum 

Improbabilities are glaring, unless one can 
accept the belief that Tarzan knew of a secret 
hairdressing depot in the jungle or carried a 
perfect safety razor in his scanty loin cloth. 
Or he may have shaved with the decorated 
silver hunting knife, which seems so incongruous 
a weapon for primitive man. But he was primi- 
tive, for not once did he kiss the girl or display 
passions common to the civilised. Van Dyke 

April 13, 1932 



suggested cleverly that the girl wished he would 
and that he might discover civilised habits at 
any moment. So much for the sex appeal. 

it is a film that will make money almost 


Story and Dialogue 
Direction .... 


Recording and Photography 
General Appeal .... 


out of 20% 


„ 20% 


,, 20% 


„ 20% 


,, 20% 




“ The Saddle Buster ” 

Offered and Produced by : Radio Pictures. 
Directed by : Fred Allen. Length : 5,388 feet. 
Certificate : V. Release Date : Not fixed. Re- 
cording : R.C.A. on Film. 


Montana Tom Keene 

Sunny Helen Foster 

Rita Marie Quillan 

Ranee Robert Frazer 

Suitability ; Good Western drama for audiences 
of average intelligence. 

This is a good rousing story of Montana, a 
young broncho breaker, who arouses the jealousy 
of another rider, Ranee Gaines. Montana attempts 
to ride a savage horse, but is thrown and seriously 
hurt as a consequence of Ranee’s cutting the 
girth. His nerves shaken, Montana leaves the 
ranch, but he captures and tames a wild horse, 
which quite restores his nerve, and he returns to 
win a big prize by riding the animal which had 
previously mastered him. He devotes the money 
to the relief of his rival, who has also been 
seriously injured by the same horse. This is 
good stuff of the conventional kind, depicting the 
cowboys as tender-hearted and charitable ruffians 
with a gift for singing sentimental choruses and 
exhibiting magnificent qualities of horsemanship. 
The chief interest lies in the exhibition of buck 
jumping, which provides some fine thrills. The 
settings are beautiful and the photography 
excellent. The recording is fair, but somewhat 

There are no great opportunities for acting, 
but the characters are simply and naturally por- 
trayed, and Tom Keene, besides being a fine 
rider, has a pleasing personality. 


Story and Dialogue 

10% out 

of 20% 

Direction .... 

10% ,, 



12% „ 


Recording and Photography 



General Appeal 

10% „ 


57% „ 


J. H. B. 

“The Lost Squadron” 

Offered and Produced by : Radio. Directed by ; 
George Archenbaud. Photographed by : Eddie 
Cronjager, Rob. Robinson and Elmer Dyer. 
Length: 7,131 /ref. Release Date : A ttgnsf 22nd. 
Certificate: A. Recording: R.C. A. on Eilm. 

Capt. Gibson . 
Follette Marsh 

Von Furst 

The Pest 






Richard Dix 

Mary Astor 

Erich Von Stroheim 

Dorothy Jordan 

Joel McCrea 

Robert Armstrong 

Hugh Herbert 

Ralph Ince 

Suitability : Good general booking on title, cast 
and aerial thrills. 

Hollywood’s greatest stunt flyer, Dick Grace, 
is responsible for this very commonplace story 
which serves as a hook on which to hang several 
dare-devil crashes for which he has become 
famous. The crashes are trifly spectacular, but 
it is doubtful if these compensate for the rest of 
the other highly-coloured sentiment. 

Three members of a war-time flying squadron 
return to America to find themselves more or less 
unwanted, and certainly not in the land “ fit for 
heroes ” which the authorities crack it up to be. 
Disgruntled, they decide to take up stunt flying 
for a Hollywood producer. 

The producer is a temperamental German who 
has married Follette Marsh (Mary Astor), Gibson’s 

late fiancee, and his jealousy is such that he plans 
to destroy Gibson on his next stunt. Gibson has 
already executed a hazardous stunt for his pal 
Woody, and the last-named takes his place in 
what the producer hopes will be Gibson’s last 
flight, he having tamperedjWth the control wires 
before the ’plane takes on. W’oody crashes to 
his death. 

Following this is a long-drawn-out sequence 
in which Woody’s indignant pals shoot the 
producer and are perplexed as to the disposal of 
the body in face of police investigations. A way 
out is supplied by Gibson, who sacrifices his life 
by crashing the ’plane containing the body in a 
mass of flames. 

This is the rough outline of a story which 
admits some love interest, a whole lot of senti- 
ment between the three pals who form a small 
mutual admiration society and an entire lack of 
comedy element. 

Richard Dix makes the most of his part as 
Gibson, and, of course, takes all the glory. Robert 
Armstrong as a drunken flyer, and Joel McCrea 
make up the trio effectively. Mary Astor has a 
very conventional role to play as the heroine, and 
Dorothy Jordan gams most of the sympathy as 
McCrea’s frightened lover. 

Erich Von Stroheim gives a powerful perform- 
ance as the film producer, but is apt to overact. 
The whole idea of a film director having such 
sway as here depicted by terrorising all those 
that work under him is fantastical and Von 
Stroheim’s performance enhances the incredi- 
bility of the situation. 

Action is for the most part laid in a studio set 
prepared for the production of a war film. 


Story and Dialogue .... 10% 

Direction .... .... .... 14% 

Acting .... .... .... 15% 

Recording and Photography 17% 

General Appeal .... .... 14% 

out of 20% 
20 % 

,, 20 % 
,, 20 % 
„ 20 % 

70% ,, 100% 

H. M. 

“Are You Listening?” 

Offered and Produced by : M.-G.-M. Directed 
by : Harry Beaumont. Photographed by : Harold 
Rosson. Length : 6,427 feet. Release Date : Not 
Eixed. Certificate: A. Recording: Western 

Electric on Film. 


Bill Grimes William Haines 

Laura Madge Evans 

Sally Anita Page 

Alice Karen Morley 

Clayton Neil Hamilton 

Larry Wallace Ford 

George Wagner Jean Hersholt 

Honey Joan Marsh 

RusseU John Miljan 

Suitability : Good popular entertainment, es- 
pecially on stellar value. 

W’iUiam Haines’ many enthusiasts will find 
something to their taste in this story of a wireless 
announcer, in which the star plays h'S first 
straight role. 

Bill Grimes, continuity writer at a popular 
radio station, while gladdening millions of 
listeners with his stories, finds disaster in his 
private life. His love for Laura Peters, star 
broadcast artiste at the same station, is jambed 
because of his shrev\dsh wife, who will not divorce 
him until he has sufficient money to pay her big 
alimony. Laura decides that they must call a 
halt. Bill’s work suffers, and he loses his job. 

Driven desperate by his wife’s nagging, he 
leaves her, but his efforts to find a job are fruit- 
less. Christmas Eve finds him in a cheap hotel, 
penniless, and there his wife turns up, thinking 
to get money from him. In a fierce nagging 
quarrel, she falls and he picks her up dead. 

In a panic Bill goes to Laura, and they go away 
together. By the efforts of a newspaper they are 
run to earth ; Bill stands his trial and is con- 
victed of manslaughter, his only compensation 
the knowledge that Laura w'iU wait till his sen- 
tence is served. 

That roughly is the story, but there are com- 
pUcations in the form of Laura’s two sisters, wild 
youngsters who must inevitably land in trouble. 
Their unruled goings-on are responsible for a 
great deal of footage, and provide an excuse to 
bring in two more stars, in the form of Neil 
Har^ton and Jean Hersholt. 

The setting of the story largely in a radio 
studio lends it an unusual twist, and makes a 

background for the story’s leavening of humour, 
introduced at appropriate moments by director 
Beaumont. Supporting parts are skilfully 
handled, though none calls for exceptional effort. 
An unnamed character with a familiar face does 
the funny man in polished style. 

Though the production in parts is slow — • 
Haines being off the screen for about two reels — 
it otherwise moves smoothly, assisted by slick 
dialogue and the twist whereby the radio 
announcer is traced through his own medium, 
by about the dirtiest bit of double-crossing ever 
put into a film. 


Story and Dialogue 
Direction .... 


Recording and Photography 
General Appeal .... 

13% out 
15% , 


15% , 

15% , 

of 20% 
, 20% 
, 20% 
, 20% 


, 100% 

B. C. 

“The Land of Wanted 


Offered by : Wardour. 

Produced by 

: Mono- 

gram Picture Corpn. Directed by : Harry Fraser. 
Photographed by : Flaxon Dean. Length : 5,036 
feet. Release Date : Not Fixed. Certificate : U. 
Recording : Western Electric on Eilm. 


Silent Bill Cody 

Mickey Andy Shuford 

Terry Gibson Gowland 

Cynthia Sheila Manners 

Thorpe Jack Richardson 

Lonie Frank Lackteen 

Judge James Marcus 

Suitability : For the easily pleased. 

This Monogram picture is a weak effort as a 
“ Western ” offering, with a poor story badly 

The day that sees Silent (Bill Cody) appointed 
sheriff in a township to which he is a complete 
stranger is a bad one for Terry (Gibson Gowland), 
a sheep farmer, who spends his spare time beating 
up his two step-children, Cynthia (Sheila Mannors) 
and Mickey (Andy Shuford). 

Silent rescues the two kids and gives marching 
orders to Terry, who refuses to go without taking 
the girl with him. In the end he accuses the 
sheriff, who answers to the name of a wanted 
bandit, of being that man, but the evidence of 
the girl proves that he is the man the police are 

There is, of course, a love interest, but this 
cannot be taken seriously. The same applies 
to the bouts of fisticuffs, held in surroundings in 
which there is plenty of collapsible furniture, and 
where the director has carefully placed the 
ornaments so that the combatants shall not, by 
any chance, fail to knock them down. 

Acting is only fair, the best part of the picture 
being the chasing on horseback. 


Story and Dialogue 

5% out 

of 20% 

Direction .... 

10% ,, 



10% ,, 


Recording and Photography 



General Appeal .... 

8% ,, 


■15% „ 


H. M. 

“Strangers in Love” 

Offered and Produced by : Paramount. Directed 
by : Lothar Mendes. Photographed by : Henry 

Sharp. Length : 6,221 feet. Release Date : 

October Idth. Certificate : U. Recording : 

Western Electric on Film. 


Arthur Drake-i Fredric March 

Buddy Drake/ 

Diane Merrow Kay Francis 

Stan Keeney Stuart Erwin 

Muriel Preston Juliette Compton 

Mr. Merrow George Barbier 

Detective McPhail Sidney Toler 

J. L. Clark Earle Foxe 

Professor Clark Lucien Littlefield 

Snowball Gertrude Howard 

Suitability : Useful booking on title and star. 

Adapted from J. W. Locke’s story “ The Shorn 
Lamb,” this picture presents a situation often 
met wdth in fiction. Incredible as the develop- 
(Con tinned on page 14) 



April 13 , 1932 

At the C.E.A. Meetings 

No Charity Clause, 

Portsmouth and the N.A.T.E. 

Branch to Maintain Neutral Attitude 

Portsmouth exhibitors, at their monthly meeting on April 6th, were asked to recommend 
their staffs to join the National Association of Theatrical Employees. T. O’Brien, national 
organiser of the N.A.T.E., appeared before the Branch to explain the request, which arises out 
of an organising campaign by another union, but the Branch felt that they could not depart 
from their present neutral attitude. 

In the event of any question being raised from the staff side, however, as to which organisation 
they should join, they will be advised that preference should be given to the N.A.T.E. 

T he t'H.\lRM.\N. Councillor P. .1. Sinckerncll. 
presided over the meeting, at which a letter was 
received from Hugh Roberts. General Seerctar>’ 
of the N.A.T.E., asking the Hraneh to receive them in 
conference to examine and discuss general priucii'lcs 
affecting their mutual in Portsmouth. 

The liranch agreed to receive T. O'Brien, national 
organiser, and A. Stephens, local representative of the 
N.A.T.E.. and in formally introducing them, the 
CHAIRMA.X said they would be glad at all times to sec 
Mr. O'Brien and hear his point of view, although it 
might not necessarib' be theirs. They knew. hoAVever. 
that he wished the industry well, and that he did not 
eoine before them in any aggressive spirit. 

Sunday Opening Policy 

Mr. O'Briex said, while they were particularly 
concerned with the ordinary reasonable welfare of the 
employees, they had long realised as a Society that they 
could not kill the goose that laid the golden eggs, and 
that any improvement secured in status had to be 
within tile capacity of the industry to stand it. There 
were two iioints he wished to bring before the Branch 
that morning. The first was with regard to Sunday 

On that they wished to know whether the Branch 
were of the same mind now as they were in December, 
lfi'23. when a policy was agreed uiion. It was the 
policy of the N.A.T.E. to support the Sunday Opening 
Bill, because they were fully convinced that the cinema 
industry in general, and particularly, in London, 
depended tor its existence upon the passage of the Bill. 

If the Branch, therefore, were prepared to reiterate 
the policy they laid down in 1020 (i.e., one full day off 
per week for employees working on Sunday, without 
reduction in wages) the N,.\.T.E. would do all in their 
power to see that any opposition experienced in 
Portsmouth was defeated or removed. 

Rival Union Claims 

On the second point. Mr. O'Brif.x said they were 
confronted, not only in Portsmouth but in many other 
towns, by an intensive campaign on the part of other 
bodies to organise employees in the cinema industry. 
The cinema employees in Portsmouth^ were not at 
present in their Society or in any other Society. 

He was suggesting iiuite boldly that the Branch 
should now go a little farther than they had already 
done, and not only say that they would place no 
impediment in the way of their staffs (as resolved by 
the Branch in 11)29). but, in view ot a common diffi- 
culty with which they were confronted, that they 
should actually recommend their staff's to join the 
Society which he represented. 

No Dictated Settlement 

Prudes on the Prowl 

Reference was made to the L.tkC. report regarding 
the effect upon children of attendance at ciuenias, and 
the SECRET.tRV pointed out that when this came before 
(ieneral Council there was a proposal that a Com- 
mittee should be aj'pointed for the purjiosc of carrying 
out intensive Press and other propaganda in defenee 
of the cinemas. The Council eventually decided that 
.f. Harrison and S. K. Lewis should meet the officers 
of the Assoeiation to discuss the best methods of dealing 
with the matter and report to the General Council. 

The ('H.tlRM.tx said they read all kinds of Press 
reports of irresponsible people condemning the cinemas 
and saying they were responsible for crime amongst 
children. Little uas said on the other side, and he 
thought it was in the interest of the industry that they 
should have a Press Bureau and nail these slanders 
down at once. 

•All over the country they had these busy-bodies, 
prudes on the prowl, trying to get the local authorities 
to prohibit children seeing the films at all. and taking 
away the right of parents to decide what was best for 
their children. Cnless they acted they would get 
legislation against them, and he was glad that the 
General Council were taking up the matter. 

No Booking Holiday 

.\rising out of General Council minutes, it was noted 
that the Northern Branch resolution for a three months’ 
hooking holiday, except where it was possible to book 
a full programme at 25 per cent., had been remitted 
to the Branches for discussion. 

The Secretary .stated that the Branch had already 
decided to take no action. 

Standing Room Applications 

■At the previous meeting of the Branch it was 
rei<orted that a deputation which had waited upon the 
Watch Committee to urge that standing room should 
be allotted to those cinemas where accommodation 
was available was sympathetically received, but the 
Secrbt.ary now stated that he had not yet received 
any official communication upon the matter. 

The Secretary was instructed to circularise all 
members asking them to forward their afiplication to 
him. They will then be considered by a Committee 


Sussex Protests 

A plea for abolition of the charity clauses 
of the Sunday Opening Bill was made at the 
monthly meeting of the Sussex Branch, held 
at the Regent Theatre, Brighton, on April 5th. 
Percy Lunch presided. 

A LETTER was received from H. B. -Millar urging 
that the Association should be asked to take 
definite steps to secure the removal of the clauses 
from the Bill and exjiressing the opinion that now 
that the majority of the people wanted Sunday cinemas 
the, Billwould undoubtedly go through. 

W. T. Bradshaw thought the measure would be 
liassed only with the charity clauses. -A very good 
illustration* of the renters’ opinion was that one firm 
had already inserted a charity in their con- 

No action was taken in the matter. 

“ More Than They Could Bear " 

In a discussion on the Entertainnient.s Tax. the 
(M AIRMAN observed that the burden was becoming 
more than they cotdd bear. He ([noted cases in which 
although the receipts had increased, the profits were 
less owing to the Tax. 

Horace Sprinoett said the Id. tax on Gd. seats 
was a hardship which should be removed. 

W. T. Bradshaw proposed that M.P.s in the 
area be written to for an expression of their 
views on the subject of the Tax, and in the event 
of the replies being unfavourable they be asked 
to receive a small deputation from the Branch. 

G. A. Seepoli) seconded, and the motion was 

Too Many “A” Films 

A letter having been received froni the General 
Secretary on the subject of school children and the 
cinema. ‘ Horace Sprinoett said many exhibitors 
were in a dilemma on the f|U('stion of “.A” and “ L 
films. The [losition of the smaller men was becoming 
increasingly difficult, and unless something were done 
many of them would have to go out of business. 
Complaint had been made that there were too many 
■•-A” films, and he suggested that steps should be 
taken to increase the number available for children. 

The Secretary (A. Daniels) said that in Ports- 
mouth exhibitors were allowed a little discretion in 
the matter of “A” films. He suggested tliat tlie 
Brighton Town Cotmcil should he approaclied witli a 
view to a similar concession being otitained. 

Opinions varied as to the desirability of this course 
and, ultimately, the matter was left in abeyance. 


North Western Protest Against [Restriction on Posters 

and Stills 

To prove their bona-fides, Mr. O'BRIEN added ttiey 
were prepared to recognise tlie conditions obtaining 
in the local cinemas as conditions mutually accepted 
until sucli time as they could meet again round that 
table, montlis lienee, to consider any eases of hardsliip 
or harshness that miglit arise in tlie process of time. 
That was no dictated settlement — it was a generous 
gesture on their parts to [>rove that they were not out 
to cut anybody’s throat, and it left the way open to 
examine any dittieiilties tliat miglit arise in the future. 

The deputation tlieii witlidrew. with a word of thanks 
from the Ghairman to Mr. O'Brien for stating his ease 
so clearly, and ttip matter was considered by the 

On the motion of .1. G. Woods, seconded by tlie Viee- 
ehairmari, Gordon Pannell. the Branch unanimously 
confirmed their resolutions of December, 1929. 

With regard to tlie second point, liowevpr. it was 
generally felt that if was not a matter for the iiiemhers 
to reeommend their staffs to join any organisation. 
The Secretary was therefore instructed to inform the 
N.A.T.E. that they could not accede to this rc([Ucst. 
hut that if the ((ucstioii of joining a Trade L’nioii was 
raised by any member of the staff the advice of the 
exhibitors would be that [ircfcrciicc should be given 
to the N..A.T. E. 

The Tax Campaign 

Tile Secretary laid before tlie Brancli tile eorre- 
siemdenee that liad been received witli regard to tlie 
Entertainments Tax. and spoke of the steps tliat liad 
been taken in eonneetion with the national eamiiaign to 
try and iiiduee flic Gtianeellor of the E.vebe([uer to 
remove the tax from prices u[) to and ineliiding Gd. 
Exliibitors were also asked to apiiroacli tlieir Memliers 
of Parliament on the matter, but .Mr. Daniels stated 
that past experience locally had shown that that had 
had little effect. 

It was stated that there was a reasonable prospect 
of some ahatement, and it was suggested that, when 
writing to tlie local Members, exliihitors should also 
send copies of the letters to the Ghaneellor. 

“ If we carry out the terms of the renters’ circular letter, stating that although we pay for 
our publicity material we are merely licensed to display it and that the posters, stills, etc., 
remain the renters’ property which cannot be sold or otherwise utilised, it wilt only prove we 
are greater serfs than we think we are,” said J. Leslie Greene, at Friday’s meeting ot the 
North Western Branch of the C.E.A., held at Liverpool. ■ j ■ t t 

Several members commented on the discrimination that was being exercised in favour ot 
the big circuits. 

“ I TAKE the strongest possible oxeeiition to this 
I iiroiiouneeinent by the renters,” said Leslie 
Greene. " Ttiey have already dealt very 
drastically with us and are making an enormous 
[irolit, a gigantic, profit, out of publicity matter. 
There is only one way to sto|i the abuses that have 
taken [ilaee and that is by the eharges being rediieed 
to a reasonable figure, so that there would he no 
iiidueenient. in fact no chance, for anyone else to 
step in to otter to su|iply posters, stills, etc.” 

They should say that having [laid for their [losters. 
stills, etc., they were entitled to dispose of them as 
they thought tit. 

Mr. Greene further said that as films were now being 
shown on sharing terms and the renters took their 
share of the takings at the (■ml of the week, they 
should stand the cost of the pictorials. letterpress. 
]) ister.s, blocks, etc. 

Exemption for Circuits 

A Member : " I suppose the renters would not 

dare to .send tliis circular to tlie eireuits." 

.Alderman E. Troi'Nson said he understood one 
circuit obtained free [iiiblieity mutter witli 90 per 
(•cut. of its bookings, and in addition received a certain 
[lereeiitage towanls newsiiaiier advertising. 

It was decided that delegates of the North Western 
Branch raise the matter at the next meeting of tlie 
General Goiineil. 

Newspaper's Insult to Industry 

.Arrangements are being made for a deimtation 

wait on the editor of a Liverpool evening newspaper 
complain of certain objeetionabte statements that 
ive appeared in reference to the t*'*' 

dustrv for some remission from the Entertainments 
:ix This newsiiaper. in a leading article. 
lolied the claim of ttie industry for tax relief, and 
iserted that eiiiemas were suffering from the fait 
lat there were too many of them competing tor 
iblic patronage. 

Tile Chairman remarked tliat this wa.s a paper 
wliicli extiibitors spent a lot of money m 
siiig. It was very regrettable at the presauit time, 
lien they were throwing the who e Mci-ht of tlieu 
lergies into the eaiiipaign tor rebel froni the tax, 
lat these dis[iaraging statements should appear. 

He was of the opinion tliat geiod might result from 
deputation waiting on tlie ediKir. 

Members urged tliat the deputation 
ic editor as soon as possilile, espeeiall> as * '"r 
cek it Avas lioped representatives "f. **'*,., 
onld attend a meeting of the Merseysid(> M.P.s to 
cplain the urgency of obtaining relief from the present 

X Reports 

Several members reported tliat they 
eommunieated witli Miuiilwrs of 1 
e divisions embraced by the e^ 

d tliat generally they were sympathetic to the (laims 

April 13, 1932 



that were being made by the industry for tax-free 
scats up to (id. 

The general result of the campaign was considered 
to be highly satisfactory, and Alderman E. Trounson 
stiggested that arrangements should be made for a 
deputation of Liverpool e.xhlbitors, accompanied by 
a representative of Head Office, to wait on the Mersey- 
side group of M.P.s at the House of Commons, to 
communicate first hand information on the serious 
effects of the tax on local cinemas and to invite them 
to ally themselves with the effort being made to 
secure the remission of the tax from the low-priced 

On the proposition of B. Miller, seconded by 
Councillor 11. Hamilton Godfrey, it was decided 
“ that the North Western Branch adopt whatever 
method of campaign is recommended by General 

The Chairman incited F. W. Locke to introduce 
at the next meeting details of a scheme for the limita- 
tion of Press advertising. 

Owing to the lateness of the hour, it was decided 
to postpone to the next meeting a resolution from the 
Northern Branch, recommending a booking holiday 
for three months, unless exhibitors are able to get 
full programmes for 25 per cent. 

3-Hour Programmes Too Long 

Southampton Thinks Single Feature Shows Enough 

A discussion on the length o! programmes and a suggestion that single-feature shows should 
be sufficient was included in the business of the Southampton Branch at its April meeting, 
when Major A. W. Banner presided. 

On the (luestion of the Entertainments Tax a deputation was appointed to meet Members of 

Parliament in Hampshire in order to impress 

tliat the National Council of Women had become 
active in the district, and had written to certain 
proprietors asking that their programmes should be 
submitted to the Society. He asked that he should 
be kept informed of any activities of this organisation. 

The Chairman (Major A. W. Banner) : 'J'his is one 
of many societies working on similar lines. If we 
begin sending them copies of our programmes we shall 
want a special staff to deal with the matter. (Laughter.) 

ilr. Vallance, of Bournemouth, said that he 
received a letter similar to the one the Secretary had 
referred to, and three days later he received a telephone 
message from the chairman of the organisation asking 
why the programme had not been sent. 

Servicing by Fire Brigade 

-Mr. Buck reported that the (luestion of tlic main- 
tenance of fire appliances in Southampton had been 
raised. A circular letter had been received from the 
Chief of the Brigade offering to maintain the equip- 
ment in cinemas lor £2 2s. a year. 

The Secretary said lie had referred the matter to 
Norinan Hart, who expressed the vieav that it might be 
advisable to accept tlie offer, although he could find 
no legal obligation to do so. 

It was agreed that the matter should be left over 
until the next meeting, so that the result of inquiries 
might be reported to the members. 

Blame It on the Cinema 

The Secretary recalled a recent police case, in which 
it was alleged tliat boys who set lire to hay ricks in 
the Isle of Wight copied Avhat they saw at a cinema. 

Councillor G. Wrioht said that the Press, which 
gave prominence to any allegations against the cinema, 
lived on sensationalism, and he thought it was time 
there was a body to take up the case for the cinemas. 
Notliing was ever said of the educational value of the 

The Chairman remarked that a committee was 
watching the matter. 

Councillor Wright : Then I hope it will get on with 
the work. 

M.P.s and E.T. 

The menfioned that the Members of 
Parliament for Hampshire constituencies had indi- 
cated a desire to discuss the question of the Entertain 
ment.s Tax with cinema proprietors. It was felt, 
however, that if they sent a deputation to the House 
of Cominons it must be in full possession of details 
concerning the effect of the tax, and he asked members 
to send the tacts to the Secretary. 

It was agreed that members should provide the 
necessary information, and that the deputation should 
consist of the Chairman, Secretary, Mr. Buck, Captain 
Kendall, Councillor Wright, and that Mr. Bravery 
should be invited to attend from Bournemouth. 

Programmes Too Long 

There was a long discussion on the double-feature 
programmes and the length of the entertainment. 

Councillor Buck said that the matter had come 
forward because the Empire Theatre was putting on 
a programme that lasted over three hours, and other 
liroprietors had felt obliged to take notice of it. He 
thought a programme of about tw'o hours was ample. 
It was clear that if one or tw'o houses persisted in 
giving three hours’ entertainment, or even more, they 
would all have to fall into line. 

The Chairman remarked that he did not believe the 
long programme paid, but some proprietors had had 
to adopt it because others had started it. He thought 
that they might mutually agree upon a line of action 
that would give a reasonable limit to the programmes. 
It would be necessary to approach the Empire Theatre 
on the matter. 

It was agreed that steps should be taken in this 

There was an intimation that renters had decided 
that in future publicity matter was to be purchased 
direct from them, as they believed that the present 
methods were detrimental to them. 

The meeting agreed to enter its protest, the Chair- 
M AN remarking that the matter would be brought before 
the General Council. 

them the seriousness of the position of many 

Practical Help for 

D undee Sub-Branch has secured the promise of 
all possible assistance from Miss Florence Hors- 
brugh, M.P. for Dundee, in its fight for a re- 
duction in the Entertainments Tax and its total 
abolition from the seats up to and including (>d. 
Mr. Dingle M. Foot, the senior Member for Dundee, 
has promised to meet a deputation when he visits the 
city at an early date. 

These facts were reported to a meeting of the 
Association held last week — Victor Hamilton, Kin- 
naird, presiding — by the Secretary (Miss McIntosh). 
She stated that in writing the M.P.s she had sent 
some information regarding the effect of the Tax on 
Dundee cinemas. 

Miss Horsbrugh had written stating that she had 
submitted the figures to Major Elliott, Financial 
Secretary to the Treasury, asking him to give them 
his careful consideration and let her know his opinion 
on them. 

The following deputation was appointed to meet 
Mr. Foot and discuss the question with him : Jliss 
McIntosh, Harry Dickens, W. S. Edwards and A. E. 

More Interference 

Ernest Jackson drew the attention of the meeting 
to the fact that their cinemas in Dundee were being 
subject to an extensive inquiry on the part of the 
Dundee Juvenile Organisations Committee. 

Mr. Jack.son also raised the danger to the cinema 
industry of having still another set of inspectors to 
contend with, if the Lord Provost's Committee of 
Dundee Corporation were able to get their ideas in- 
corporated in an .\ct of Parliament t hat was meantime 
passing through the House of Commons. 

It was agreed that this question be raised at the 
meeting of the Scottish Executive, and that the 
Corporation be asked to remit the proposal back to 
permit of the C.E.A. considering how it was to affect 
the industry. 

Our Luxurious Divan Tub 


FROM 25 /. 

50,000 recently supplied to 
the leading Glasgow Cinemas. 


of all kinds carried out with- 
out interfering with business. 

Keenest estimates without obligation. 

Write or Phone for our represenlative to call 




Telephone ... CENTRAL 5289 


By Councillor James McBride 

Glasgow’s Cinema Sundays — Grand Result 

Every member of the Glasgow cinema trade 
who did his bit to make a success of the 1932 
Cinema Sundays deserves credit for the magnifi- 
cent result. iJespite the few exhibitors “ who 
sulked in their tents ” and the severe industrial 
depression, the handsome total of £2,9.50 has 
been raised — a decrease of £137 on the previous 
year’s total. The allocation arranged with the 
Lord Provost of Glasgow — that his Fund should 
receive one-third, local infirmaries and charities 
one-third and Scottish Cinema Trade Benevolent 
Fund one-third — has resulted in a bigger sum 
being allocated to local charities and the Trade 
Fund. The following comparisons will be of 
interest : — 

1931 1932 

£ s- d- 

Lord Provost’s Charitv (One-half) 

Fund ^ 1..544 0 (i 

Focal Infirmaries and (One-fourth) 
Charities .... .... 772 0 4 

Scottish Cinema Trade (One-fourth) 
Benevolent Fund .... 772 0 3 

£ s. d 
983 7 9 

(One- third) 
983 7 10 

983 7 9 

Totals .... £3,088 1 1 £2,950 3 4 

All the Trade organisations will be represented 
when the cheque for the Lord Provost’s Charities 
P'und is handed over to Sir Thomas Kelly in the 
City Chambers next Monday. 

Montrose Rival Schemes 

A few weeks ago The Bioscope exclusively 
announced that a National Circuit and a North 
of .Scotland company were after sites in Montrose. 
The Scottish promoters have won the first round, 
for they have completed the deal for their site, 
which is situatecl in John Street. Alister 
MacDonald, the Premier’s son.who is the architect 
for the cinema being erected in Elgin, will also 
design the Montrose house. Pert & Co., Montrose, 
have secured the builders’ contract. 

Cinema Club Cameos 

President William Shaw made his debut as 
chairman at the monthly luncheon of the Cinema 
Club last Friday. Members and friends to the 
number of 50 made a cheery start for the pre- 
sident’s year of office. .After the “ eats,” refer- 
ence was made to the various indoor and out- 
door functions that were being arranged. Trade 
“ gowfers ” are being especially well catered for 
by the Sports Committee of the Club. Willie 
Bendon has again taken on the editorship of 
the Bulletin : his “ purple patches ” in the 

current issue qualify it for an “ A ” certificate ! 

Glasgow Centre’s (K.R.S.) New Officers 

At the annual meeting of the Glasgow Centre 
of the K.R.S. last Wednesday the following 
were elected to the various offices for the ensuing 
year : — Chairman, William Carruthers (Fox) ; 
vice-chairman, William Bendon (United Artists) ; 
representative to General Council, Horace 
Coxall (Coxall’s Film Service) ; representatives 
to Scottish Cinema Trade Benevolent Fund, 
Alf. Baker (P.D.C.), William Arthur (First 
National) and Mark Cowan (Universal) ; secre- 
tary, A. Levy. 

Kirkcudbright Picture House Reopened 

Last Friday night a red letter event took 
place in the town of Kirkcudbright, when the 
Provost, Town Councillors and other civic dig- 
nitaries were present at the reopening of Kirk- 
cudbright Picture House. The hall, which has 
been closed for structural alterations and re- 
decoration, has now been brought thoroughly 
up to date. Councillor N. H. MacAlister’s enter- 
prise in this direction was favourably commented 
upon by Provost Millburn. 

Singleton’s Scotstoun Plans Sanctioned 

Glasgow Dean of Guild Court last Friday 
sanctioned the plans for the super cinema which 
The Bioscope exclusively announced some time 
ago was to be built in the Scotstoun district 
of the city by a company in which George Single- 
ton is the leading light. The capacity of the new 
house is to be 2,000,^ and it will occupy a pro- 
minent site on Dumbarton Road. 



April 13 , 1932 

{Continued from page 11) 

ment is, it is well done, and Fredric March in the 
leading role should ensure for it a fair measure of 
success, particularly with fans to whom a good 
love interest is a strong point of appeal. 

-Arthur Drake (Fredric March) is an archaeolo- 
gist living in affluence, but a man with a weak 
heart. His business deals appear to have been 
none too straight and he has earned the enmity 
of his secretary Diane (Kay Francis), whose 
father has been deprived of his money by Drake. 

Drake has a twin brother. Buddy, who retvirns 
home poverty-stricken after a long absence. 
During a quarrel which ensues between the two, 
.Arthur dies from a heart attack and Buddy takes 
his place. 

With an entirely changed Drake we find Diane 
falling in love with him, but she pursues her 
inquiries and the police are soon on the track of 
Buddy for the sins committed by -Arthur. -At the 
request of Diane, the two make a break for it and 
hood\nnk the police, but this is unnecessary, for 
everything turns out “ hunky dory ” for both 
of them. 

There is a strong vein of humour running 
through the film in the absurd faux pas made by 
the brother while endeavouring to gather up the 
threads of the life of the man he impersonates. 
The fact that he does do it with most of those 
with whom he comes into contact stretches 
plausibility, but at the same time supplies some 
undeniable entertainment. 

The meeting of the brothers with March in the 
dual role is an admirable piece of photographic 
trickery, and the actor himself brings conviction 
to the scene. Kay Francis has the rather con- 
ventional role of the secretary-lover, and Stuart 
Erwin as the boon companion of the imposter is 
responsible for some nice comedy. 

The settings are on a magnificent scale, and 
a motor-boat race in the closing scenes provides 
a good thrill. 


Story atxd Dialogue 


out of 20% 

Direction .... 


., 20% 



,, 20% 

Recording and Photography 


., 20% 

General .Appeal .... 


,, 20% 


,, 100% 

H. M. 

“The Heart of 


York ” 

Offered and Produced by : iVarner. Directed 
by : Mervyn Le Roy. Photographed by : James 
Van Trees. Length: 6,685 /ee/. Release Date : 
Not Fixed. Certificate : V . Recording : Western 
Electric on Film. 


Shtrudel . 







Jackie . 

Joe Smith 

Charles Dale 

.. George Sidnev 

Ruth Hall 

-Aline MacMahon 

-Anna -Appel 

Donald Cook 

Oscar Apfel 

Harold Waldrige 

Suitability : Good comedy offering with special 
appeal to Jewish audiences. 

Based on the play “ Mendel Inc,” this film is 
a hundred per cent, dialogue with humorous gags 
following one another with such rapidity that 
many are lost in laughter. This comedy serves 
to clothe some real tragedy in the home of a poor 
Jewish family on New A'ork’s East Side. 

Mendel (George Sidney) is a middle-aged Jew 
who, with his wife and small family, live in 
tenement dwellings. Though of an inventive 
turn of mind, he is only a dreamer, and his 
inaction and the poverty of the home is always 
a sore point with his dependants. 

But one day he is made rich through the 
invention of a dish-washing machine. Obsessed 
with their new-found riches, the family take 
palatial apartments in the exclusive quarter of 
the city, but Mendel prefers to stay among his 
old friends, whom he loves to assist. 

He rebuilds the dwellings on sumptuous lines 
is envied by his own people, almost defrauded of 
his share of the proceeds of his dish-washer, but 
eventually is united to his family and content 
that he can live his own life. 

George Sidney has never done anything better. 
Smith and Dale, who supply most of the comedy, 
appear as a couple of business men without much 
principle. A very thin line divides their shrewd- 
ness from their crookedness, and their hundred- 
and-one attempts to turn an “ honest ” penny 

are extremely amusing. Their efforts to marry 
off Mendel’s daughter for a consideration and also 
to crash in on his invention are just two of many 
incidents which keep the fun going. 

-Anna .Appel is fine as the man’s wife, but Ruth 
Hall and Aline MacMahon are not well cast as 

Settings are well mounted and in keeping with 
story requirements. 


Story and Dialogue 
Direction .... 


Recording and Photography 
General Appeal 

13% out of 20% 
15% ,, 20% 

15% ,, 20% 

17% „ 20% 

16% ,, 20% 

76% ,, 100% 

H. M. 

“ Law of the Sea ” 

Offered by : Gaumoni. Produced by : Monogram 
Picture Corpn. Directed by : Otto Brower. 

Length: 5,600 feet. Release Date: August 1, 
1932. Certificate: .4. Recording: Western 

Electric Sound on Film. 


Cole Andrews 

Len -Andrews 



Marty Drake 

Mrs. -Andrews 

Poogy Blue 



Rex Bell 

\Vm. Farnum 
... Sally Blane 
Eve Southern 
.. Ralph I nee 
Priscilla Dean 

Sid Tavlor 

Jack Clifford 
Frank Larne 

Suitability : Fair average programme picture. 

This lurid piece of melodrama, never very con- 
vincing, tells of an old sea captain’s revenge on 
the man who stole his wife on the high seas. 
Shipwrecked with his wife and young son, they 
are rescued by Captain Drake, the woman is 
retained by him and the man and boy cast adrift. 

Twenty years later, the old man now blind 
and the son a member of the Coastguard, Drake 
comes into their lives again and makes advances 
to the son’s fiancee. The youth interferes, but 
the old man, who recognises his enemy by his 
laugh, takes up the quarrel, and in a darkened 
room satisfies his longing for revenge by taking 
Drake’s life. 

Continuity is poor and action leisurely. Some 
candid vamping of the boy on the part of the 
fiancee’s cousin, which results in an estrangement 
between the two and the loss of the boy’s job, 
helps to pile on the sentiment. Several incidents 
call for explanation, but will, no doubt, satisfy 
the more easily pleased. 

Ralph Ince, in the objectionable role of Drake, 
is the best of a mediocre cast. The shipwreck at 
sea and a subsequent fire at sea are put over 
with some realism. 


Story and Dialogue 


out of 20% 

Direction .... 


,, 20% 




Recording and Photography 


,, 20% 

General .Appeal .... 




,, 100% 

H. M. 

“Play Girl” 

Offered and Produced by : Warner. Directed 
by : Ray Enricht. Photographed by : Gregg 

Poland. Length: 5,508 feet. Release Date : Not 
Fixed. Certificate: .4. Recording: Western 

Electric on Film. 







-Moffat . 


Loretta Young 

Winnie Lightner 

Norman Foster 

Guy Kibbee 

Dorothy Burgess 

James Ellison 

Edward Van Sloan 

Suitability : Average “ popular ” house booking 
with some pull on cast and title. 

This is a trite little story of an unhappy 
marriage which has its moments of tragedy, but 
is often over-sentimentalised, particularly in the 
closing scenes which depict a woman’s dread of 
impending motherhood. 

Buster (Loretta Young) is a beautiful shop girl 
who decrys marriage, but falls in love with, and 
marries, Wallie (Norman Foster). Shortly after- 

wards she discovers that he earns his living by 
gambling. They quarrel, he promises to turn over 
a new leaf, but fails, and the two part because 
she accuses him of extracting money from their 
joint account for gambling, discovering when too 
late that he has drawn it to buy presents for the 
child which is coming. 

Reduced in circumstances, she backs a horse 
called Baby Mine. It wins, and when cash is 
urgently needed for the event she backs it heavily 
and wins again. -A racecourse tout endeavours 
to rob her of it, but Wallie turns up out of no- 
where, and a happy reunion is the result. 

Feminine members of the audience may find 
interest in the tribulations of Loretta Young, 
who acts with fine feeling the part of the wife. 
Norman Foster is well suited to the part of the 

Comedy comes from Winnie Lightner, whose 
gags and wisecracks must at times have incurred 
the special attention of the censor. 


Story and Dialogue 

8% out 

of 20% 

Direction .... 

14% ,, 



15% ,, 


Recording and Photography 



General .Appeal .... 

14% „ 


68% „ 

, 100% 

H. M. 

“Cohens and Kellys in 
Hollywood ” 

Offered by : Universal. Produced by : Carl 
Laemmle, Jun.,for Universal. Directed by : John 
Francis Dillon. Photographed by : Jerome Ash. 
Length: 1,088 feet. Release Date: August 22, 
1932. Certificate : U. Recording : Western 

Electric on Film. 


Moe Cohen 

Michael Kellv .... 

Kitty Kelly 

Melville Cohen .. 

Mrs. Cohen 

Mrs. Kelly 

Magazine Writer 



George Sidney 
Charlie Murray 

June Clyde 

Norman Foster 
... Emma Dunn 
Esther Howard 
. . Eileen Percy 
Edwin Maxwell 
... Luis Albeni 

Suitability : Should be received favourably as a 
worthy successor of these co-stars’ past efferts. 

Though not perhaps up to the standard of 
their other fOms, the adventures of Sidney and 
Murray in the town which holds such interest for 
the “ fan ” should result in a good box office 

In it the producers have indulged in a big, 
big puU on the eccentricities of leading ladies 
and temperamental directors. They have perhaps 
taken this phase of the story a little to© far and 
dwelt upon it to a point of boredom. 

Cohen, with his wife and daughter, run a small 
cinema in an up-country town, their friends and 
neighbours being the Kellys and their son, 
Melville (Norman Foster), proprietors of a small 
eating house. 

Melville is a song writer and is in love with 
Kitty Cohen (June Clyde). Through him she gets 
a screen test at Hollywood, and is soon a big 
star. Affluence and considerable petting turn the 
heads of Kitty and her mother, and the Cohens, 
when they arrive, are promptly snubbed. 

With the advent of the “ talkie,” Kitty’s stock 
flops, the introduction of the theme song provides 
Melville’s chance, and the position of the re- 
spective families is reversed. .A happy ending 
is assured. 

The antagonism between this Hibernian and 
Hebrew is as before, with Sidney spluttering in 
suppressed rage and making his usual faux pas 
in speech, and Murray emphasising his point with 
a great display of eyebrows. June Clyde is ac- 
ceptable as the small-minded heroine , and Norman 
Foster is a suitable lover, though decidedly un- 
suitable as a Jew. Others in the cast do well. 

In shots of Los Angeles’ famous Cocoanut 
Grove, Universal have seized the opportunity of 
introducing several of their star players, a point 
which will undoubtedly appeal. 


.Story and Dialogue 

8% out 

Of 20“„ 

Direction .... 

14% ,, 


Acting .... 

14% ,, 


Recording and Photography 

17% ,, 

. 20% 

General .Appeal .... 

16% ,, 



. 100% 

H. M. 

April 13, 1932 



“ Brother Alfred ” 

Offered by : W ardour. Produced by ; B. I. P. 
Directed by : Henry Edwards. Length : 6,667 
feet. Certificate: U. Release Date : August \a, 
1932. Recording: R.C.A. on Film. 


James Carew 
Clifford Heatherley 
Henry Wenman 


Gene Gerrard 
Molly Lamont 
Bobbie Comber 
Hugh E. Wright 

Suitability : Bright amusing farce for good 

class houses. Complication of plot may render 
it unsuitable for unsophisticated audiences. 

George, while on a yacht, proposes to Stella 
and is so overjoyed by her acceptance that while 
ashore he celebrates so unwisely that he gets 
mixed up in a fight in which a foreign Prince is 

He hears later that the police are looking for 
him and to escape arrest impersonates an 
imaginary twin brother Alfred, who, according 
to the story of an uncle, has turned up to claim 
half of a legacy which has been left to George. 

The police are trying to find George to offer 
him a reward which the Prince is offering for his 
assistance in the fight, and George has the 
greatest difficulty in persuading everybody, 
including Stella, that he is not the fictitious 
brother he has impersonated. 

The story by P. G. Wodehouse and Herbert 
Westbrook is so ingeniously complicated that it 
might easily puzzle the average picture-goer, who, 
however, could hardly fail to be entertained by 
the rapid succession of cleverly farcical situations. 

It is very well played by a more than com- 
petent company. Gene Gerrard plays the part 
of George with tremendous gusto and considerable 
humour, and clever comedy sketches are supplied 
by Henry Wenman, James Carew, Clifford 
Heatherley and others. Molly Lamont is a 
charming heroine. 

The action is brisk and the interest never flags. 
Photography is fair and recording consistently 


Story and Dialogue 


out of 20% 

Direction .... 



Acting .... 


,, 20% 

Recording and Photography 


,, 20% 

General Appeal .... 


,, 20% 


„ 100% 

J. H. B. 

Chinatown After Dark ” 

Offered by: Equity- British. Directed by: 
Stuart Paton. Photographed by : Jules Cronjager. 
Length : 6,064 feet. Release Date : Not fixed. 
Certificate : U. Recording : Powers Cinephone 
on Film. 


Jim Bonner 


l.u Fong 

Madame Ying Su 

Ralph Bormer 

Horatio Dooley 

Ming Fu 


Rex Lease 

Barbara Kent 
Edmund Breese 
. Carmel Myers 

Frank Mayo 

Billy Gilbert 

Lloyd Whitlock 
Michael Viseroff 

Suitability : For the more indulgent patron. 

There is plenty of mystery here surrounding 
a Chinese dagger for the possession of which 
several factions contend, including a sinister band 
of Chinese, led by Ying Su (Carmel Myers), who 
bears not the slightest resemblance to an Oriental, 
and a young American, Jim (Rex Lease) and his 
brother (Frank Mayo). Just why its possession 
is so vital, however, is not understood. 

The action opens in Shanghai, but the locale 
of the story afterwards is never clear. There is a 
mild love interest, some hearty hand-to-hand 
fighting, and some good comedy touches sup- 
plied by Billy Gilbert, a detective full of ego and 
a fine vocabulary of American slang. Smaller 
halls may welcome this as a fill. 


Story and Dialogue 

8 % 

10 % 

out of 20 % 


„ 20 % 


12 % 

20 % 

Recording and Photography 

12 % 

20 % 

General Appeal .... 

10 % 

90 °' 

M /O 


,, 100 % 

H. M. 

Short product held over until next week. 


The Tongue-Tied Press— Exhibitors Will Pay— When Public 
Calls the Bluff— E.T. What Hopes ? 

Far.\p.'Vy House, 

April 13, 1932 

Bernstein’s Hot 
Press Secret 

So Sydney Bernstein (wise guy) has 
capitulated to the Press Gang. In a moment 
of daring he included in his 1932 Question- 
naire, the query " Who is your favourite film 
critic ? ” He is wearing the answer next to 
his heart ; I hope it is bullet-proof. Knowing 
what I know of the cost of honesty, I challenge 
him to publish the result. Film critics are all 
familiar with reactions which any display of 
honesty in criticising films is sure to produce 
in Wardour Street. Why should not Bern- 
stein try the boot on the other foot by 
testing Fleet Street reactions to a breath of 
truth from Wardour Street ? 

When The Public 
Calls The Bluff 

I used to think that one day the truth 
would be told about film criticism itself, but 
as time passes the film critics writing for the 
monopoly-ridden, renter-subsidised press, 
realise more and more that they are expected 
to . . . just write. Independence costs too 
much. The British press, on the freedom of 
which we all used to boast so proudly, will 
soon be tongue-tied. It already suffers from 
a noticeable impediment of speech. The fat 
advertisement columns press so firmly upon 
the narrow panels of film comment about 
which they are hemmed. Sometime, perhaps 
very soon, the independent British exhibitor 
will find that an honest film criticism, like 
gold itself, has gone up in value, for when the 
picture public calls the bluff of the " boost- 
ing ” copy writers, it will be the exhibitor 
who will be the first and biggest loser. 

Wretched E.T. Figures 
Prove Exhibitors’ Plight 

Details of the terrible effect of Entertain- 
ments Tax, particularly upon Provincial ex- 
hibitors, continue to emerge. One theatre 
in the South of England submits figures, 
properly vouched for, proving that for the 
21 weeks ended April 2nd this year, net 
receipts were ;£1,138 15s. 5Jd. against ;{2,432 
for the corresponding period of the year 

But this year the tax paid during the 
21 weeks was /213 14s. ll^d. compared with 
/172 9s. lid. the year before! 

Thank heaven so many local M.P.s are 
realising the wretched truth of representa- 
tions made to them by local cinema owners, 
that the Chancellor is unlikely to be per- 
mitted to overlook the matter. .At the 
same time ? 

Educational Matinee 
Experiment’s Success 

I hear that the experiment, inaugurated 
by British Instructional, for the provision of 
Saturday morning shows for children is 
making excellent headway, and great en- 
thusiasm was shown at Barking last week- 
end when the Borough Council attended a 
special performance at the Capitol, under the 
direction of manager F. Delamere. The local 
Director of Education and many teachers 
were also present, but the swarms of children 
did not allow the fact to deter them from 
enjoyment of a programme including “ Con- 
quest,” a couple of Secrets of Nature shorts, 
and a Chaplin comedy. Warm tributes to 

Miss Locket and her company were paid at 
the conclusion of the performance. .A 
Bioscope colleague spent Saturday morning 
at the Lido, Golders Green, where, in com- 
pany with manager H. D. Barnard, he had 
an excellent opportunity of testing the 
enthusiasm of the local coming generation. 
There can be no doubt that the children do 
thoroughly appreciate a good clean pro- 
gramme, and the manner in which they react 
both to educational matter and straight 
drama can provide a genuine surprise '. 

End the Exclusive 
Rights ‘‘ Ramp ” ! 

Following my comment of last week when 
I ridiculed the announcement under which 
Movietone News is granted exclusive rights 
to film the Cup Final, comes news from Hugh 
Findlay, Gaumont’s publicity manager, that 
the Gaumont Sound News has ‘‘ concluded 
arrangements for its operators to have 
facilities for making authorised and ex- 
clusive sound pictures of this year’s Arsenal- 
Newcastle Final.” Presumably this means 
Gaumont are co-operating with Movietone 
News. It is a step in the right direction, but 
it does not meet objections to an absurd 
monopolistic principle which cannot be 
brought fully into practice. The exclusive 
rights " ramp ” should be ended by co- 
operation between all the newsreel concerns. 

Trade Deputation 

The President of the Board of Trade was 
unable, after all, to receive the F.B.I.-T.U.C. 
deputation on the Films Act (Quota) ar- 
ranged for last Thursday. Mr. Runciman 
was called to the Four Power Conference, so 
the trade deputation has to await its oppor- 

Colour And Light 

Wins Recognition As Public Tonic 

Holophane executives are pleased with 
themselves just now ; in spite of keen com- 
petition, they have secured no less than 
eleven new colour-lighting contracts within 
the past month. These include the Ritz, 
Edgware, to open on the 25th of this month ; 
the Globe, Barnsley ; the Regal, Eastleigh, 
Yorks ; the Playhouse, Felixstowe ; the 
Regent, Southampton ; and the Carlton, 
Hendon. Indicative of the growing appie- 
ciation of the tonic values of colour illuminant 
is another Holophane contract secured in 
competition with five other companies — to 
fit up the Concert Hall built for the social 
welfare of the Richmond Laundry staff. It 
is an imposing scheme rivalling many a public 
cinema. Again Holophane wins recognition 
on the high seas, for an order for special 
coloured trough lighting to be installed 
aboard a ship has just matured. 

The Broadhead 

Percy Broadhead, principal of the Broad- 
head circuit of cinemas and music halls, 
for which offers have been made from time 
to time, informs The Bioscope that there 
are several syndicates in treaty for various 
properties of the Circuit. Nothing yet has 
been definitely settled. 




Apkil 13 , 1932 

News from the Territories 

Manchester and Liverpool 

Representative: Fred Gronback. 18, Coningsby Road, 
Anfield, Liverpool. Telephone : Anfield 1289) 

Orchestra Comes Back 

Olympia West Derby Road, Liver- 

pool. has the distinction of being the first cinema 
in the city to engage a permanent orchestra 
since the introduction of talking pictures. The 
innovation was made last week, when the pro- 
gramme included orchestral selections and two 
first-class variety acts. That the public appre- 
ciated the change is proved by the fact that 
altogether 12,000 people paid for admission on 
the first three days. There are 10 musicians, all 
dual instrumentalists, in the orchestra, the 
director being J. W. Smart and the leader Nyari 

Sunday Cinemas’ Success 

Long queues formed outside five Burnley 
cinemas on the occasion of their first Sunday 
performances. Within a short time the houses 
filled and hundreds of people had to be turned 
away. The centre of the town, in which two of 
the largest cinemas are situated, presented a 
Saturday night appearance. Permission has 
been given for shows on three successive Sundays. 

Prejudiced Against Sunday Shows 

When the licensee of the Burlington Cinema, 
Liverpool, applied to the local magistrates for 
permission to show “ Song of My Heart ” on 
Sunday, in aid of the funds of a local church. 
Burton W. Eills (chairman) said : “ I don’t 

like these Sunday performances. It is the thin 
end of the wedge.” The licensee was told to 
apply again and to bring his printed programme 
with him. 

Four Northern Counties 

(Representative : Thos. F. Burgess, 242, Wingrove 

Avenue, Newcastle-on-Tyne) 

Council Censorship at Hartlepool 

Following complaints received by the West 
Hartlepool (Corporation concerning films exhibited 
in local cinemas, a film Censorship Committee 
has been formed, comprising four members of 
the Corporation, whose duties will be to examine 
the synopsis of any film and, where considered 
necessary, to ban it. .\11 exhibitors in the area 
have been informed of the decision. The chair- 
man of the new Censorship Board has stated 
that in the opinion of members of the Council 
some of the things which the official Censor had 
passed were “ disgusting.” 

More Changes 

Dixon Scott has acquired the Empire, Dipton, 
from R. A. .Aitken. 

The Pavilion, Esh Winning, Co. Durham, has 
been taken over by C. & T. Cinemas, Ltd., from 
Fred Hislop. 

Northerners’ Next Golfing Day 

Members of the Northern Counties Cinema 
Golfing Society are to hold their second outing 
of the present season on the picturesque course 
of the Tyneside Golf Club, Ryton, on Sunday 
(.April 17 th). 

Birmingham ancJ Midlands 

(Representative : O. Ford- Jones, " Winona,” Hugh 
Road, Smethwick, Birmingham. 

Telephone : Smethwick 289) 

Trade Show Record 

Last Tuesday there was a record in trade show 
attendances when “ Good Night, Vienna,” was 
screened by WC & F. at the West End Cinema, 
the house being packed to its capacity. At the 
conclusion. Jack Buchanan addressed the 

With very few exceptions, the whole of the 
Midland exhibitors, together with showmen from 
the Nottingham area, Oswestry and North 
Wales, attended the luncheon at the .Midland 
Hotel, following the trade show. Jack Buchanan 
and Anna Weagle were again the principal 

Smartened Up 

An attractive exterior redecoration scheme has 
been completed at the Alexandra, Coventry. 
This house was the first in the city to go over 
to the “ talkies.” 

The New Ones 

Cinema building schemes are forging ahead 
in a number of districts. The Grove, on the 
corner of Grove Lane and Dudley Road, on the 
Smethwick border, will, it is understood, open 
on August Bank Holiday. The new project at 
Lichfield, of which Harold .Scott is the architect, 
will, according to rumour, be ready either by 
Whitsun or just after. The Kingston, to be 
erected in Coventry Road, should be started at 
any moment, and the Evesham project, designed 
by Hurley Robinson, is also at a similar stage. 

Now then. Golfers 

L. Grice, 23, Smallbrook Street, Birmingham, 
secretary of the Sports Section of the Birmingham 
and Midland Cinema Trades Benevolent Fund, 
calls the attention of the trade to the fact that 
the .Annual Golf Tournament has been fixed 
to take place on Sunday, May 29th, at the 
Ladbrook Park Golf Course. “ May I point out 
that everyone in the trade is eligible,” he says. 

Leeds and District 

(Representative : H. S. Pitts, “ Yorkshire Evening 
Post," Leeds, or Leyburn Grove, Bingley) 

A Reply to a Criticism 

Referring to the remarks of Mrs. Mary S. 
Cant at the National Free Church Council 
assembly at Blackpool, where she spoke of 
“ films which are morally degrading, unsuited 
for showing to children, and filled with low-down 
gangster life,” C. P. Metcalfe, in an interview, 
said : “ I do not know what experience she has 
which would entitle her to criticise films in this 
way, but I do know it is an undeserved criticism. 
Mrs. Cant’s view is in direct conflict with the 
opinions held by those best able to judge and 
more in authority to deal with those matters. 
Her opinion runs counter to that expressed by 
the heads of such widely differing organisations 
as the London County Council and the Mothers’ 

A Popular Exhibitor’s Death 

The Leeds trade has lost one of its most active, 
energetic and alert members by the death of 
Nicolai Hurwitz, managing director and pro- 
prietor of the Beeston Picture House, who passed 
away after a long and painful illness at the age 
of 58 last Wednesday. Mr. Hurwitz was com- 
paratively a newcomer to the business, but he 
brought to it a very considerable business 
acumen and drove a hard but fair and square 
bargain. Critical, but always constructive, he 
made sound, common-sense speeches at C.E.A. 
and other meetings, and a speech at the C.E.A. 
Conference at Brighton is still well remembered 
in the trade. 

South Wales 

Between the Bans 

“ The Miracle Woman,” which has been banned 
at Newport, Swansea and Llanelly, was screened 
at the Electra Cinema, Gorseinon, a township lying 
between (some six miles each way) Swansea and 
Llanelly, last week. The picture attracted 
crowded houses throughout its run. 


The Empire, Cardiff, a Moss Empires house, 
reverted to cine-variety on Monday after a short 
play and musical comedy season. It is very 
probable, I understand, that this Cardiff house 
will give short, alternate “ seasons ” of plays and 

Eastern Counties 


The members of the local C.E.A. Branch, 
since they inaugurated a tax campaign last 
month, have been busy with deputations. The 
Secretary (W. Waters) has sent special letters 
to the 14 Members of Parliament representing 
Norfolk and Suffolk, and courteous replies have 
been received. 

Deputations continue to interview the M.P.s, 
and the Secretary has put in a lot of work dealing 
with correspondence and arranging the deputa- 
tions. It is to be hoped good results may follow. 

Bristol ari(d West of Englan<d 

(Representative ; Frederick C. Haydon, Redcliff 

Chambers, 97, St. Thomas Street, Bristol. 

'Phone ; Bristol 24467) 

Bristol Managers’ Discussion 

An informal meeting of cinema and theatre 
managers in Bristol and district was convened 
on Tuesday of last week, to discuss advertising 
generally, and more particularly the situation to 
be adopted as regards the forthcoming Bristol 
Evening Post, whose advertising rates are con- 
sidered exorbitant. Neither trade nor lay 
Pressmen were invited. 


At least two Bristol cinema managers are 
making some attempt to put the general public 
wise with regard to the adverse conditions pre- 
v'ailing against exhibitors. A general statement 
of affairs was recently given to the local press, 
and in the monthly handbook of the New Palace, 
Manager Blackburn “ thanks those who have 
expressed their pleasure that at last the silence 
of the managers has been broken.” Mr. Scott- 
Buccleuch, of the King’s Cinema, shows a slide 
at each performance, informing patrons that the 
management of the theatre are working for a 
reduction in the Entertainments Tax which has 
recently been increased, and if success is 
achieved in this direction then the relief will 
immediately be passed on. 

“ Frankenstein ” and Bath 

Bath authorities have informed exhibitors that 
“ Frankenstein ” may be shown in Bath cinemas 
only on the understanding that no children below 
the age of 16 years will be permitted to see it, 
whether accompanied by adults or not. 

Notts an(d Derby 

Representative : W. Bernard Stevenson, " Hillside 

School,” 7, Noel Street, Nottingham, and " The 
Nottingham Journal,” Parliament Street, Nottingham. 

Telephone: Nottingham 3211) 

New Lease of Life 

A new company has been formed under the 
title of Plaza Entertainments, Ltd., to acquire 
the Palace Theatre, Trent Bridge, Nottingham, 
which recently went bankrupt. Under the name 
of “ The Plaza,” it is planned to reopen the 
house as a Cine-Variety Theatre. S. Graham, 
managing director of the Tudor, West Bridgford, 
is the managing director of the new company. 
Western Electric apparatus and the latest type 
of Kalee projectors are being installed and other 
improvements are being made. 

Treat ’Em Rough 

Derby’s Recorder took effective steps to 
break up a gang which recently broke into the 
Empire Cinema, an A.B.C. theatre, when at 
Derby Quarter Sessions last week he sent the 
ringleader to a Borstal Institution for three 
years. Two accomplices received sentences of 
six months’ and four months’ imprisonment. 

Northern Ireland 

(Representative: George Gray, Fort Garry. Cregagh 

Park, Belfast) 

Up They Go 

The good work goes on with regard to new 
cinemas in Ulster. Hot on the heels of Portadown 
going ahead with its plans for a new house, 
Strabane is to follow suit. The owners of the 
Pallidrome have acquired a site in the main 
street of Strabane and are going right ahead 
with their plans, so that they can be ready with 
a modern house for next autumn. They will then 
decide whether they will keep the Pallidrome 
open or not. There is also a great possibility 
of a new house being erected at Dungannon. 

Poor Folk 

Newtownards have forgotten that the Sunday 
Cinemas Bill will not apply to Northern Ireland, 
but this has not stopped them from passing 
a resolution of protest against the Bill. In 
addition to sending it to M.P.s, etc., they are 
sending it to other Councils as quickly as possible, 
who, incidentally, are as quickly as possible 
deciding to take no action in the matter. 

April 13, 1932 





Cinema Research : Its Value in the Future 

W HOEVER depend for their livelihood 
on the patronage of the public 
must, if they would prosper, never 
be in any doubt about what the public want, 
whether their want is a blend of tobacco, a 
household cleanser, a patent medicine, or 
a film. 

Innumerable failures have occurred simply 
because those who wished to appeal to the 
public did not make themselves cognisant 
in the first instance of the needs, tests, 
preferences, prejudices and so on of the man 
and the women in the street. I have known a 
number of industrial ventures which have 
been shipwrecked for lack of a little necessary 
outside information. 

The inventor wa.s enthusiastic, the com- 
pany promoter was enthusiatic, the share- 
holders were encouraged to be enthusiastic, 
but when the product was launched on the 
market it fell short in one re.spect or another 
of what the public looked for, expected or 
wanted, and in a longer or shorter period the 
company followed that all too well trodden 
path to Carey Street. 

For one reason or another films some- 
times turn out to be terrible failures, and 
I have not the least doubt but that many 
of these failures could be avoided if the 
producers knew a little more about the 
real preferences of the cinema-going 

Quite apart from individual films there is 
the question of the cinema programme as 
a whole as well as the incidental services 
expected of the cinema — the type of music 
provided, the addition of variety turns, 
hours of showing, the seating. All these are 
points, and there are others, about which the 
knowledge of public likes and dislikes is 
very essential. 

The question will be asked. How is it 
possible to secure in advance any worth-while 
information about public taste in all its 
ramifications ? During the past 10 years or 
so a method has been developed for securing 
what the Americans call “ cross .sections ” of 
public opinion, and in the industrial field this 
method is called Market Research. This 
work was first started, I believe, in America, 
but it is now carried out extensively in this 
country and in Germany in particular, and 
also to some extent in other Piuropean 

Viewing the Market In Cross Section 

Before turning to a consideration of the 
application of this research method to the 
cinema industry, a brief outline of its modus 
operandi is necessary. As I have stated, the 
whole method hinges round securing a cross- 
section of public opinion. Modern society 
might be likened to one of those cakes that 
are built up of various layers, such as sponge, 
marzipan, cream, icing and so on. If the cake 
is cut along one of these layers the recipient 
of the cut piece does not really get a sample 
of the cake at all, but if a. wedge, no matter 
how thin, is cut downwards through all the 
layers, then the recipient is really getting a 
sample, or cross-section, of the whole cake, 
however small that sample may be. That, 
in homely terms, is what efficient market 
research aims at, the securing of a cross- 
section of public opinion. Information is 

I " I 

■ H. G. LYALL, F.C.I. ■ 

I (Director, London Research Bureau) | 

secured either by post or by direct inter- 
viewing with representative samples of 
various classes of the community. A ques- 
tionnaire is used containing anything front 
one to a dozen or more queries. The replies 
are analysed, and percentages are worked 
out which, because of the operation of the 
law of averages, give a very close approxima- 
tion to public opinion, public tastes, public 
needs, and so on as a whole. I have, for 
example, secured wonderful results from as 
few as 1 ,000 interviews, but have also done 
investigations entailing over 20,000. From 
10 years’ experience of this work, I have no 
hesitation in saying that direct interviewing 
is a much more .satisfactory way of securing 
information than by post. 

Practical Application by Bernstein 

A practical application of market research 
to the cinema industry is in front of me while 
I write. Sidney Bernstein’s theatre company, 
interested in what the cinema-going public 
wants, has sent out a questionnaire to many 
thousands of people. The questionnaire, 
which is accompanied by an exceedingly nice 
letter and a stamped addressed envelope, 
contains, among other queries, the following : 
" Give the names of three male and three 
female ‘ talkie ’ stajs whom you like to see 
and hear ” ; " Name any stars who have 

ceased to be your favourites since you heard 
them talk ” ; ’’ Would you welcome the 

return of silent films ? (a' Instead of talking 
pictures, (b) As an occasional substitute for 
talking pictures, (c) As a second feature, 
with a talking picture ? ” “ Do you prefer 

two feature films in one programme, or one 
feature film and miscellaneous short 
items ? ” '' Do you like an organ solo in each 
programme ? ” These are only a few out of 
an exceedingly interesting and valuable list 
of queries, but I feel I cannot close the list 
without adding one more, viz. : " Which 
film critic, if any, do you consider a reliable 
guide to talking films ? Give the name of the 
critic, and also the paper or magazine.” 

The promoters of this investigation 
received thousands of completed forms, 
and the answers received were duly 
analysed and tabulated, providing a mass 
of reliable information which will have a 
direct monetary value to Bernstein’s 
theatres and the trade as a whole. 

How does the public react to these demands 
on their time and attention ? My staff 
carries through on an average some 200,000 
successful interviews in a year with house- 
wives, shopkeepers, doctors, motorists, etc., 
and in at least 00 per cent, of instances their 
reception is courteous and they secure the 
information required. 

More to the point of this article, however, 
is how the public reacted to the questionnaire 
I have just been describing. Discussing this 
questionnaire with a middle-class housewife, 
I found that it had been brought to her 
notice in Committee by the Secretarv of f.ii 

organisation having to do with Women 
Citizenship to which she belongs. The 
questionnaire was discussed by the com- 
mittee of this organisation, and Sidney 
Bernstein, the promoter of the investigation, 
was congratulated on his public-spiritedness 
in going to the public for information on such 
a vital matter as the films and all that spirit 
of inquiry implies. 

It was decided to call a special meeting of 
the committee to fill in the questionnaire. 
It will thus be seen that what was really a 
commercial venture on the part of the pro- 
moters was looked upon by a section at least 
of the public as a commendable public- 
spirited effort to improve the standard of 
film production. 

Recent L.C.C. Investigation 

Another example of applying research to 
the cinema is that of the recent investiga- 
tion by the London County Council among 
school children. According to the newspaper 
reports 29 schools and over 21,000 children 
were roped in by the investigation. The 
details which have been published are no 
doubt of interest and value to the cinema 

This is only the beginning of what I feel 
will very soon develop into vaster and still 
vaster efforts to keep a check on the changing 
needs and tastes of the cinema-going public 

I can see the time approaching rapidly 
when films will not be produced in the 
vague hope that they will be acceptable 
to the public, but in the practically 
certain knowledge, secured from the 
public itself, that they will be a success, 
because they will be based on a much 
closer understanding than exists to-day 
of what the cinema-going public really 

There are still thou.sands of people who 
do not like the cinema. I should like, for 
example, to see an investigation conducted, 
not among the cinema-going public, but 
among the theatre-going public, an investi- 
gation to find out why they prefer the theatre 
to the cinema, as thou.sands still claim to do. 
1 believe that such information as would 
emerge from a few nights’ interviewing by 
a staff of competent investigators at theatre 
queues (not cinema queues) on this subject 
of the theatre versus the cinema would 
amaze the film production industry. 

This, however, is only one direction along 
which future research work will be conducted. 
And it will start in earnest very soon. 





Victoria Honte, Soathampton Row, W.C.l 

Telephone: HOLBORN 6673/4 



April 13, 193 





Gaumont have long realised that 
emergency lighting must be auto- 
matic if it is to fulfil completely its 
purpose of guarding the building 
against disorganisation and panic. 
Who is going to run to the switch ? 
Who knows where it is ? With 
the Keepalite System this un- 
certainty does not exist. The actual 
interruption of the normal supply 

instantly operates the Keepalite. 
It brings the Chloride Battery 
automatically into circuit, carrying 
on the emergency lights until the 
normal supply resumes again. 

The Chloride Battery is installed in 
over 150 cinemas and the number 
with the Keepalite Emergency 
Lighting System also installed 
grows steadily week by week. 

Send for Publication No. 100M to: — 

THE CHLORIDE ELECTRICAL STORAGE CO. LTD. (Patentees of the Keepalite Emergency Lighting System), 
Exide Works, Clifton Junction, nr. Manchester. London Office at 137, Victoria Street, S.W.1 

April 13, 1932 




New Apparatus Available for Theatres Soon 

That the end of Western Electric’s attempts 
completely to standardise theatre sound 
equipment is in sight was indicated in the 
course of a speech made recently by J. E. 
Otterson, president of E.R.P.I., to the 
Electrical Association of New York. Accord- 
ing to reports to hand, Mr. Otterson dis- 
cussed " A Decade of Progress in the Re- 
cording and Reproducing of Sound,” and 
gave demonstrations of various points made. 

The records of 1922 and 1925 were com- 
pared and a demonstration of the latest 
results from the Bell Laboratories (pre- 
sumably the " Hill and Dale” recording, and 
reproduction by means of the double dia- 
phragm speaker, both recently described in 
The Bioscope) was given. Referring to this 
latter demonstration, James P. Cunningham 
writes in the Motion Picture Herald : “ The 
change is more obvious to the ear than is 
the change which took place between the 
electrically recorded orthoponic record of 
1925 over the ' tinny ’ screech and ‘ canned ’ 
noises which came from the talking machine 
of 1922.” It is further stated that E.R.P.I. 
considers the new system to eclipse " noise- 
less ” recording. 

Changes to Apparatus and Acoustics 

Marketing arrangements for the new 
mechanism have not yet been completed, 
but it is understood that the new system 
will be made available to studios for record- 
ing simultaneously with its release to theatres 
for reproducers. Certain changes to present 
theatre sound apparatus will be necessary 
and probably also some modification of the 
acoustic treatment of the auditorium. This 
will, however, depend on individual con- 
ditions. Theatres will be treated individually, 
and adoption of the new system will be 

The Bioscope understands that Will 
Hays, Adolph Zukor, Sidney R. Kent and 
R. H. Cochrane were present at the New 
York Electrical Association’s meeting. 

A Return to Discs is Probable 

Although throughout the reports to hand 
there is no definite statement as to the 
exact details of the new system, there can 
be little doubt that it is the new development 
in " Hill and Dale ” recording to which Mr. 
Otterson refers. This may, therefore, be 
taken as a tacit admission that in the interests 
of better sound E.R.P.I. anticipate a return 
— at any rate, temporarily — to discs. Such a 
move is hardly likely to be welcomed by 
despatch departments, transport agencies or 
projectionists, but the facts remain that 
better sound quality must be attained and 
that the limitations imposed by the grain 
of emulsion and film on the present restricted 
area of the sound record on the picture print 
render any improvement in this direction 
somewhat unlikely at the moment. 

In the opinion of many technicians — 
among them some of the most prominent in 
England — the sound record never should 
have been included on the picture print. 
Quite apart from the unnecessary risks to 
which the sound track is exposed during its 
passage through the picture intermittent, a 
separate film of 9 m.m. or 16 mm. gauge 
would have facilitated processing and im- 
posed less restriction on sound quality since 
the relationship of grain to the sound record 
would have been proportionately consider- 
ably reduced. 

The attainment of synchronisation when 
lacing up the machines would have been 
quite simple with the separate film for sound 
and the re-establishment of synchronisation 
in the event of film breakage would not have 

presented any great difficulty. The cost of 
separate sound records on film would be 
greater than the cost of discs, but, if the 
film is not subjected to the strain imposed 
by the intermittent movement, the life of 
the print should prove considerably in excess 
of that of discs. 

Improved Sound is Not the Only Benefit 

The improved quality possible with the 
latest development in “ Hill and Dale ” discs 
is, according to all reliable reports, very 
marked indeed. A temporary return to discs 
may benefit the industry extensively, par- 
ticularly if steps are taken to standardise 
once and for alt the length of reel footage at 
either 1,500 or 2,000 feet. This would mark 
the end of the practice of doubling up single 
reels will enable more advantage to be taken 
of the standard release print change over 
signals, and will substantially reduce the 
main cause of film mutilation. 

The return to discs is not likely to be of 
very long duration. Film is much easier to 
handle, both in transit and in the projection 
room, and the insistent demand for better 
quality recording on film which would result 
from the reintroduction of discs would prove 
an incentive to the research laboratories to 
achieve that improvement. So long as the 
present quality of sound recording has no 
serious rival, so long will all concerned be 
satisfied with it. “ Hill and Dale ” may well 
prove the key to a great step forward along 
the whole line of sound recording and repro- 
duction, and should, therefore, be watched 
with care by the whole trade. 

Have You a Camera? 

If so, why not use it in your theatre’s 
publicity ? That some of the wealthier 
houses have found it worth while to have 
special trailers prepared, exploiting the 
equipment and amenities of the theatre, is 
sufficient indication that something more 
than the cinema programme can be made 
to attract patrons. 

Use a camera — preferably a quarter-plate 
or larger — to secure pictures of interest of 
various details of the equipment and to 
illustrate any of the facilities offered by 
the theatre of which the public may not be 
aware. Make slides from these. 

A very brief interest talk about each 
picture can then be recorded on one of the 
now well-known metal discs and put over 
with it. In this way the theatre will be 
provided with a series of quite unique and 
fascinating interlude numbers which are 
almost certain to intrigue the audience and 
which can be produced at very small cost. 
While there may be nothing very original 
in the idea it is one of which very little use 
is made, and therefore may be worth con- 


Who want RESL^LTS ! 

Two well-known Personalities, viz . — 


{Late Manager for Chas. Gulliver, Esq.) 


{Late Musical Director for .4. E. Abrahams, Esq., 
and Albert Clavering, Esq.) 

Both can lay claim to a thorough knowledge 
of their respective professions, backed with 
over 20 years’ experience. 

If Business is BAD — Get in touch with us. 

If you have a “ White Elephant,” let us train it, 

All communications to C. RUSSELL-BAUGHEN, 

(Seepage 22) ’Phone Croydon 1419 





C. Miskin & Sons, Ltd., contractors, 
St. Albans, will start work on May 1st 
on alterations to the Regent, Burnt Oak, 
for C. Myers, to the plans of George 
Coles, F.R.I.B.A. 


Satchw'ell & Roberts, Birmingham, are 
preparing plans for rebuilding the 
Empire "Theatre, which was gutted by 
fire last year. 


Ma.gistrates have approved plans for 
conversion of Beechgrove Congrega- 
tional Church into a cinema for H. T. 
Smelt. S. J. Stephenson, Newcastle, 
is the architect. 

West Ham 

Plans drawn by Robert Cromie, 
F.R.I.B.A., have been deposited with 
the local council for a cinema to be 
built in Barking Road. 


The Licensing Justices have approved 
amended plans of the Majestic, Bond- 
gate, the project of Thomas Thompson’s 
Enterprises, Ltd., plans for which were 
drawn by Joshua Clayton, of Darlington. 
It will be a 1,600 seater. 


C. Seebold has purchased properties 
at 48-51, Marine Parade, and Portland 
Lodge, with the object of building a 
cinema or theatre on the site. 

P. B. Broadhead has submitted plans 
to the Corporation for the erection of 
a theatre in Britannia Place. 

On the Discs 


The latest Columbia selections include the following 
of speeiai interest to disc librarians ; — 

DX. 341 (12 in-), “ Eanctuary of the Heart” and “ In 
a Persian Market,” Haroid Williams and male 
quartet with orchestra. 

Two beautiful vocal numbers with exquisite ac- 
companiment. Williams sings well and the recording 
is tip-top. Useful change from all-instrumental 

DX. 335 (12 in.), “ The Grenadiers iValU ” and “Ac- 
clamation li'altz,” Grenadier Guards Band, con- 
ducted by Captain Geo. Miller. 

Goes with an entrancing swing ; first-rate martial 
numbers with all the care-free gaiety desired in the 
entertainment hall. Beautifully played and recorded ; 
highly recommended for non-sync, users. 

DX. 340 (12 in.), " Prelude and Fugue on Bach,” 2 
parts, organ solo by G. D. Cunningham. 

Suitable for special film accompaniment or to create 
atmosphere, otherwise too highbrow for the ordinary 
cinen.a audience. Well played and excellently re- 

Other W’orth-while Columbias in the latest lists, 
and among the 10 in. class, are; DB. 767, Cliarles 
Prentice and his orchestra playing “ In the Mystic 
Land of Egypt,” oriental theme tackled with great 
credit ; DB. 769, Eddie Peabody playing on his banjo 
“ Londonderry Air ” and “ Melody in F,” the latter 
with mandoline, etc., and piano, is a specially eftective 
and novel disc for cinema “ broadcasting ” ; and twm 
Savoy Orpheans dance nunibers, CB. 426 and 427, 
presenting “ My Bluebird's Back Again ” and “ Blues 
in My Heart” and “ Save the Last Dance For Me ’ 
and “ Fire In My Heart.” 


Among the Piccadilly recordings just issued are the 
following, which may be recommended with confidence 
for the cinema library ; — 

920, “ Musical Gems,” in 2 parts. Jack Leon and his 
band, selections including Volga Boatman, Ballit 
Waltz, Gipsy Melody and similar material, very 
nicely blended and well put over. 

923, “ Left My Gal in the Mountains ” and “ Open 
Up Dem Pearly Gates,” Negro songs by Addison 
Sims, with novel accompaniment, W'hich should 
provide a worthw'hile “ occasional.” 

Less outstanding, but moderately useful, and un- 
doubtedly good value, are 925, " By the Sycamore. 
1 ree ” and “ An Evening in Caroline ” (Piccadilly 
Dance Band), the first a tip-top number musically 
marred very considerably by blatant and unmusical 
vocal chorus ; 926, " Sleep On ” and another number 
by Jack Leon splendidly executed ; 927, “ Carmclita ” 
and " Whistling Waltz,” another by the Piccadilly 
Band ; and 922, “ Jungle Drums” and “ 'Ihe Mighty 
Deep,” by Don Pedro and his Mexican band. 



April 13, 1932 



Seating nearly 2,000 

in one of the very best 

(Western Electric equipped) 

Owners are prepared to consider 
letting to a firm of RENTERS on a 

An excellent opportunity for 

quiring a FIRST-RUN HALL 

Apply Box 782, “The Bioscope,” Faraday 
House, 8-10, Charing Cross Road, W.C. 2 

Uniforms of 


Stand Hard Wear. 

Designed, Cut and Made 
from start to finish by 
Experienced Uniform 


Ensures your 

Coloured Plates, patterns and 
price list immediately on receipt 
of a postcard. 

A large range of Colours 
always available. 


10 & 11, Clerkenwell Green, London, E.C.l 

Telegrams: Uniouip, London Telephone: Clerke nwell 6682 & 5 26 








Write for illustrated brochure, post free : 

30 YEARS’ 

throughout at our own works . Consequently exhibitors 
obtain the finest workmanship. Kamm & Co., Ltd., 
manufacture the complete equipment, INCLUDING 
PROJECTORS, therefore exhibitors are assured 

The reputation which has made famous the 
Kamm Hire Maintenance Service is behind the 
Kamm Talkie Equipment. 




Telephone : Cleri-enwell 6595. Telegrams : Zerograph, Isling, London. 

April 13, I!)32 



Beck’s Focostat viewfinders can be used with any lens from Is in. to 8 in. focus 

A Brilliant Viewfinder 

Simple — Self-Contained — British Made 

A remarkably interesting direct-vision 
viewfinder for use with standard cinemato- 
graph cameras has been developed by R. k J . 
Beck. A combination of mirrors and lenses 
gives a brilliant, upright, image of the field 
covered by the camera lens, and a transparent 
green border to this image permits the 
cameraman to know what lies immediately 
beyond the edges of the picture, and so to 
receive notice of the entry of arti.sts before 
they actually appear in the picture area. 

It is interesting to note that the green 
border can be adjusted cjuite easily to the 
requirements of the new standard camera 
aperture 0.631 in. x 0.868 in. which has now- 
been adopted by all the leading production 
units in the U.S.A. following the efforts 
of the Academy of Motion Picture Arts and 
Sciences to secure standardisation of camera 
and projector apertures and of the picture 
area on the film. At present the masking 
on the device is set for the old standard 
aperture in use with silent films and the area 
utilised for the sound track is indicated by 
a thin black line. 

British cameramen will in this instance 
almost certainly be compelled to follow the 
American lead, and on this account this last 
feature of the new- viewfinder is likely to 
prove most useful. 

Xo attachments are required with thi® 
device and there is no need to change lenses- 
The image is alw’ays in focus, and adjustment 
to suit the foci of the various lenses used in 
the camera is made by turning a small milled 
w-heel on which a graduated scale is engraved. 

second control enables the viewfinder to 
be adjusted to suit the different distances at 
which the camera m.ay be called upon to 

Since the device is mounted on the camera 
itself there is no necessity for independent 
tilting. The optical workmanship is of a 
high standard and the simplicity of the 
device should appeal to all cameramen. 

Skating Rink Cinema 

Formerly a skating rink, the Embassy, 
Freshfield, which has undergone substantial 
structural alterations, was reopened last week 
by Wigan Entertainments, Ltd. The theatre 
has seating for 750 persons, of which number 
150 are accommodated in the new balcony. 

In the operating box are two Powers 
machines with Goerz arc lamps, supplied by 
the Walturdaw- Cinema Supply Co. and 
We.stern Electric sound equipment. 

Projectionists^ Guild 


-\t the last meeting, W. G. Allen, chief 
of the projection staff of the West End 
Cinema, presented a lecture entitled " The 
Nature of Sound.” 

The subject w'as chosen for discussion 
because to obtain realistic reproduction of 
sound in the cinema it is necessary to know 
.something of the nature and theoretical laws 
of sound itself. 

Various methods of producing sounds, and 
their w-ave-forms, were explained by 
diagrams. The properties of sound, including 
velocity, direction, reflection, concentration 
and absorption, w-ere considered in relation 
to flat surfaces, domes, seats, audiences, etc. 

The frequencies of pure notes and har- 
monics, and how- the number and amplitude 
of harmonics determine the timbre of musical 
instruments and voices, and the intelligibility 
of speech, w-as discussed, showing the im- 
portance of good upper frequency response 
in reproduction ; also the effect of transients 
as aids to the recognition of various instru- 

Tackling Resonance and the Frequency Range 

Resonance effects, both in solid bodies 
and cavities, including the effect of sounding 
harmonics of the natural resonance of an 
auditorium, were explained. The necessity 
for designing or damping amplifiers and 
reproducers so that electrical or mechanical 
resonances occur only outside the audible 
range was pointed out. 

The frequency range of the ear and of 
various musical instruments and reproducers, 
and the amount of power needed to render 
various frequencies audible. 


The next meeting will be held on Sunday, 
April 24th, at the Burlington Cafe, Oxford 
Road, when the first of a series of talks and 
discussions on the elements of electricity 
w-ill be given. Gerald Anderson (chief pro- 
jectionist at the new Princes, Stalybridge) 
will discourse on ” Ohms Law.” Tom Moore 
(assistant manager and chief projectionist, 
Scala, Withington), secretary, invites in- 
tending members to attend the meeting. 

" Manchester Court, which was ratified in 
January with a membership of 38, has now 
70 members,” Mr. Moore told Thk Bioscope, 
“ and we are endeavouring to make it the 
strongest section in the country. We have 
a special technical committee to arrange 
lectures and to give expert advice to 


Contributions to the Benevolent Fund 
started by this Court w-ere fixed at 6d. per 
w-eek for full members and 3d. per w-eek for 
graduate members, who can, how-ever, 
qualify for full benefit by paying the full 
rate. A dance in aid of the fund is to be 
organised later. 

A lecture on ” Automatic Lifts and Con- 
trols ” was given by Albert Spencer, hon. 
treasurer of the Court. 




earns the Projectionists friendship 


April 13, 1032 

This farther view of the Gaumont Palace, Hammersmith, shows how the broad curve of the 
exterior has been transmitted to the interior. The Cafe-restaurant seen here is one of the 
most attractive parts of an attractive theatre 

Opening Up Dagenham 

Cromie Plans Capitol for Lou Morris 

Preparatory work has now started on the 
development of an important site at the 
junction of New Road (formerly Riuple 
Road) and Ford Road, Dagenham, Essex, 
which is to carry a cinema and shops. The 
area of the site is approximately 2 acres, 
and it stands practically opposite the huge 
new Ford Motor Works. It is also adjacent 
to the big Dagenham L.C.C. housing estate. 

Up to now this rapidly growing district 
has been very inadequately served with 
entertainment, but when the scheme now 
begun is accomplished the area will possess 
a super cinema with a seat capacity of well 
over 2,000, with a restaurant and a shopping 
centre of over 20 shops grouped about it. 
The promoters are Lou Morris, the well- 
known exhibitor, and R. Costain & Son, 
plans for the entire scheme having been 
prepared by Robert Cromie, F.R.I.B.A. 

The cinema will be known as the Capitol, 
and has been designed so as to bear com- 
parison as regards equipment and furnishing 
with the most luxurious in the country. 

Colour Lighting on Front 

The front elevation will be of white stone, 
with a deep plinth of black marble surround- 
ing the base, and will have a striking vertical 
treatment. Handsome entrance doors, 
treated with black cellulose paint and 
chromium fittings, will act as a foil to the 
white stonework. 

A feature will be made of three tall 
colonnaded windows immediately over the 
main entrance. These windows will light 
a spacious cafe lounge and dance hall, which 
will extend over the full width of the theatre. 

As the local authorities insist that, if neon 
or tube lighting is employed on the front, 
the cable casing shall be on the face of the 
wall and not hidden inside it, the architect 
has decided against this form of lighting 
and has introduced a three-colour flood 
lighting scheme, each colour of which will 
change automatically every seven minutes. 
The title of the theatre across the top of 
the facade will be illuminated from behind 
in an original manner, so that the name 
" Capitol ” will stand out from the wall 
and be visible from a considerable distance. 

Entrance will be by means of a cosy 
vestibule, abDut 60 by 40 ft. in dimensions. 
Beyond this will be a large waiting foyer, 
which will extend the full width of the 
auditoriuni, and from which will be a three- 
way feed to the stalls. 

The form of the auditorium will be un- 
usual, as there will be no circle ; the higher 
priced seats will instead be laid out on the 
stadium principle, the tiers of which will be 
fed from a central and side approach ways, 
with an additional feed from the top. Splay 
walls of the auditorium will not be straight, 
as is more common, but concave. On both 
sides of the stage will be organ chambers, 
masked by richly decorated grilles. A 
Compton organ will be installed here. 

Green and Gold Furnishings 

All the upholstery, seating and carpets 
will be carried out in green and the stage 
drapes will be of green and gold. 

The proscenium arch will be square, with 
deep coves extending over both sides and 
top. These coves, or troughs, will be the 
medium for an original lighting scheme. 

A full size stage, with a working .space of 
22 by 68 ft., thoroughly equipped to permit 
of stage presentations, will also be provided 
for. By housing the loud-speaker horns in 
a special chamber in the back wall it will 
be possible to utilise the whole of the stage, 
and by constructing a passageway under- 
neath, access to the stage will be possible 
from either end while it is actually in use. 

The projection room and accessory cham- 
bers will be placed at the rear of the hall. 
The box itself will be equipped with three 
machines and three spots. Its dimen.sions 
will be 38 by 13 ft., and the throw to the 
screen will be around 150 ft. 

R. Costain & Son will carry out the 
general building contract and the Horseley 
Bridge Steel & Engineering Co. will be 
responsible for the steelwork. Apart from 
that for the organ, no other contracts have 
yet been determined. .Acting in conjunction 
with Mr. Cromie will be S. W. Budd, 
M.Inst.C.E., the consulting engineer. 

Reference to the scheme was first pub- 
lished in The Bioscoi'E on March 16th. 

Lyceum Lighting 

Interesting and Extensive 
Strand Installation 

The reorganisation of the lighting installa- 
tion of the I.yc.eum Theatre, in connection 
with the production of “ The Miracle,” 
commences with the new 80-way special 
switch and dimmer board which controls the 
lighting units. The usual form of stage 
batten has been discarded in favour of 48 
Arena type lanterns, each of 1,000 watt 
capacity, the space Occupied by No. 1 batten 
being supplemented by 12 additional spot- 

From the perches six spotlights of 2,000 
watt capacity, in specially designed lanterns, 
are operated and 13 similar lanterns project 
from boxes and gallery front. On the circle 
front are 15 spotlights, each of 1,000 watt 
capacity, in housings designed to fit in with 
the decorative scheme. In front of the 
proscenium arch are 11 spotlights of 1,000 
watt capacity, and three of 2,000 watts — 
these being hidden along the base of a 
crucifix. Arcs from the flies and gallery 
front are also provided. 

The whole of the apparatus was designed, 
manufactured, and installed by Strand 
Electric, which company has in addition 
made 185 candle fittings, 100 torches, and 
fitted telephones and signals so that instant 
communication may be made with any 
member of the executive staff. 

The lighting of the stained glass windows 
in the auditorium is another effective feature, 
fn one instance, where accessibility is diffi- 
cult, the lamps are wired in triplicate, with 
relays to bring in another lamp should one 

Site Selection 

Once the development of a district has 
started on the up-grade, site values mount 
apace, and late-comers in the field have to 
expend considerable capital to secure any 
desirable location. 

We learn from Mr. Perress, of Boreham & 
Co. — who, by the way, is a great believer 
in secrecy as the surest means of securing 
favourable terms in estate deals — that there 
are, at this juncture, a number of sites 
available in districts where the activities 
of the builder are as yet hardly in evidence. 
Those interested in the future erection of 
cinemas may be well advised at least to 
consider options on such property before 
impending district developments send up 

To Tame White Elephants 

Two men well versed in the ways of the 
cinema have co-operated in the working out 
of an idea for the management of unsuccessful 
halls, offering a worth-while proposition to 
owners of houses of the " white elephant ” 
type. C. Russell-Baughen, formerly manager 
for Chas. Gulliver, and Walter F. Greco, 
formerly musical director for Moss and Stoll, 
and musical adviser to A. E. Abrahams, 
Albert Clavering and Chas. Gulliver, are the 
two men, and they offer to take over together 
the running of halls purely on a payment- 
by-results basis. 

Mr. Greco began as musical director at the 
age of 17, and has served at Finsbury, 
Hackney, Euston and other London suburbs, 
while Mr. Baughen’s experience, beginning 
when he was 16, has taken him to Croydon, 
Woolwich, Balham, Willesden, Collins’ Music 
Hall, Lewisham, and other suburbs, in many 
of which he turned unsuccessful undertakings 
into paying propositions. With such experi- 
ence at their command, they should make a 
useful team. 

Aprit. n. 



Showmanship Activities 

Mysteries for Nothing— A Model 
Studio-Stars of the Ring 

In this manner Man- 
ager F, M, Goodwin 
dressed his lobby at 
the Arcade, Darling- 
ton, to advertise his 
playing oJ “Splinters 
in the Navy,” the 
W, & F. British 


The Dominion, Walthamstow, E., carried 
its full quota of publicity for " Palmy Days,” 
as a result of the industry of Showman 
V. S. Coombe. Woolworth’s had a windowful 
of doughnuts and stills, Marks & Spencer s 
a display of gramophone records of the 
musical numbers, and the theatre vestibule 
a large scale cut-out of Eddie Cantor, ^astride 
a camel, carrying a large tin of “ Palm 
Toffee.” A tie-up with a local wireless 
store brought into the vestibule a cut-out 
for Mullard’s valves, bearing this message : 
“ Palmy Days brought to your set by 

Further, Manager Coombe intrigued 
patrons by a mysterious electric bulb, that 
persisted in glowing in spite of the fact 
that no wiring was apparent, while an in- 
visible ray, projected from the pay box to 
an electric cell, caused patrons in passing 
through it to ring a bell. 



After this mystery, the Dominion’s patrons 
were introduced to a stage prologue that 
was the highlight of the whole effort. With 
blues and greens creating an uncanny effect, 
a magician could be seen at one side of the 
screen, making passes over a globe that 
emitted a weird green glow. At his side 





Patterns, sugges- 
tions and self 
•forms willingly 

Your enquiry will 
receive prompt and 
personal attention. 

8, Union Rd., London, S.E. 16 

Telephone — —Bermondsey 2065 

was a magician's cabinet, in the interior 
of which was another globe, and as the 
magician waved, messages were projected 
by means of a shadowgraph on to the large 
globe in the cabinet, while hands and swords, 
apparently supported on thin air, moved 
about inside. While this continued, the 
trailer was being screened ; it ended with 
a quick black-out, and, lo ! the magician 
and his impedimenta had vanished. 

The whole of this remarkable stunt was 
produced from start to finish at a cost of 
exactly nothing ! 



An original policy in the presentation of 
cine-variety is being tried out at the 
Dominion, Tottenham Court Road, W.C., 
by Moss Empires. Instead of staging a few 
individual variety acts in the .stereotyped 
manner, they have for the first time, so far 
as the cinema is concerned, definitely linked 
up the programme into what is really a 
revuette in miniature by the introduction 
of “compere” and “ commere.” Dora 
Maughan, the “ bad, bad woman,” and 
Stanelli, the Dominion’s musical director, 
are the links, and their individual and 
collective efforts prove this idea of quick- 
fire continuous presentation to have much 
to commend it, particularly as it entirely 
eliminates stage waits and curtains. More- 
over, this linking- up by personal appear- 
ance gets right over and materially assists 
in the creation of a friendly atmosphere 
between artists and audience. 



Patrons of the Olympic, I.eicester Square, 
W., might reasonably have been excused 
last week if for a moment they thought 
they had strolled into the National Sporting 
Club by mistake. Strolling around the 
vestibule were such well-known figures as 
Primo Carnero, Don McCorkindale, J. Pet- 
tifer. Big Boy Murphy and Angus McDonald, 
the Canadian contender for heavy-weight 
boxing honours. Instead, however, of 
stepping into the canvas square they went 
forward and were introduced fiom the stage 
by one of the leading officials of the boxing 

This smart effort was put over as a pro- 
logue to the screening of the Olympic’s 
feature, “ The Big Timer.” Due credit must 
be given to the management for this stunt, 
as probably never before have so many top- 
liners in the boxing world been presented at 
one time to any cinema audience. The effort 

was only made possible thiough the co- 
operation of Jeff Dickson, the well-known 


A musical interlude of outstanding merit 
was arranged last week bv Manager Gill, 
of the Cecil Theatre, Hull, for which he had 
the orchestra pit delightfully decorated with 
lanterns and shrubbery. The members of the 
Cecilian Viennese Orchestra were attired in 
special Romany costumes for the occasion, 
and rendered a selection of numbers which 
“ brought the house down ” at each per- 
formance. Thus will atmosphere greatly 
emphasise the existence of the house orchestra 
and its value. 

It is the intention of Mr. Gill to put on 
these interludes in different settings once 
each month, and his labours will be well 
rewarded if the applause keeps up as it 
did last week. 


Keith B. S. Hann, manager of the Tower 
Annexe, Peckham, S.E., put over something 
entirely new in the manner of stunts for 
“ Congress Dances.” This was an ingenious 
miniature model of the interior of a studio, 
which was placed in the vestibule a week 
before the screening of the film. Not only 
were camera booths, mikes, sound chambers, 
switch boards and festoons of cables realis- 
tically presented, but actually in progress 
of being shot, with authentic sets, was a 
scene from the film. The characters, tech- 
nicians, cameramen, etc., were lead models 
loaned by a local store. 

Above the model was a still of the scene 
that was being shot, with a reel of film in a 
tin and this notice : “ This is how ‘ Congress 
Dances ' was made, this is how it arrived 
at this theatre, so see the result Monday 
next.” The store which loaned the lead 
models has arranged to show the complete 
studio in its premises for a month. 


“ Something for nothing ” was the motto 
of Manager T. Lewin, of the Plaza, Leyton, 
E., when focussing attention on the screening 
of “ Palmy Days.” Effecting a tie-up with 
the makers of “ Palm ” Toffee, he received 
a large supply of the sweetmeat to dis- 
tribute to his patrons. This was done during 
the week prior to the showing by a member 
of the female staff dressed in the familiar 
“ Palm Toffee ” girl costume. 



April 13, 1932 




Seven Shorts P.D.t' Own Theatre, .'i 

The Crowd Roars Warner Prinee Edward. 8.4.> 

Careless Lady Fox Phoenix. 3 

Thirteen Shorts Warner Own Theatre, 3 p.m. 


Twelve Shorts Warner Own Theatre, 3 

tJallopins Througli Wardoiir I.ondon Pavilion, 10.4.5 a. in. 

Murders in the Rue Morcue Cniversa! Prince Edward, 8.45 

Second Chances Butchers Cambridge, 3 

FRIDAY, APRIL 15, 1932 

Tin Gods and The Bad Companions Pathe Own Theatre. 3.15 p.m. 

Beauty and the Boss Warner Prince Edward. 8.45 p.m. 

.\ Private Scandal and Tlie Citv C.liost P.D.C Cambridge, 11 a. in, 

MONDAY, APRIL 18, 1932 

First Mrs. Fraser Sterling Prince Edward, 8.50 p.m. 

TUESDAY, APRIL 19, 1932 

The Wiser Sex Paramount Carlton, 10.30 a. in. 

Carnival Boat P.D.C Phoenix, 3 p.m. 

The Famous Ferguson Case F.X.F. D Prince Edward. 8.45 p.m. 

The Stowaway Universal Rialto. 11 a.m. 

.\t the Circus and Glorious Britain Series. ..H. A S. London Pavilion. 10.45 a.m. 

Sin’s Pay Day Wardour Phoenix, 3 p.m. 

The Spirit of the Universal Rialto. 11 a.m. 

Galloping Ghost. Eps. 1 and 2 Ideal Astoria, 10.45 a.m. 



.\ir Eagles Gauniont f'lassie, 10.45 a.m. 

FRIDAY, APRIL 15. 1932 

The Frightened I,adv Ideal Royal, 10.45 a.m. 


Law of the Sea Ganmont Picture House, 10.45 a.m. 



Heart of New York Warner...: Ferum, 10.30 a.m. 

Behind the Mask United Artists West End, 10.20 a.m. 

The New Hotel and .4ceount Rendered P.D.C Futurist, 10.45 a.m. 

FRIDAY, APRIL 15, 1932 

Law of the Sea Gaumont Scala, 10.30 a.m. 

Strangers in Love Paramount Futurist, 10.45 a.m. 

The Crowd Roars Warner Forum, 10.,30 a.m. 

The Menace United .Artists West End, 10.30 a.m. 

TUESDAY, APRIL 19, 1932 

Tarzan, the -Ape Man M.-G.-M ,. Scala. 10.30 a.m. 

It’s Tough to be Famous F.N.F.D ’Forum, 10.20 a.m. 

Determination Ignited Artists West End, 10.20 a.m. 


The First Mrs. Fraser Sterling Futurist, 10.30 a.m. 

Careless Lady Fox Gaumont Palace, 10.30 a.m. 

The Silent Voice Warner Forum, 10.30 a.m. 

The Struggle X'nited Artists AVest End. 10.30 a.m. 

flhinatown After Dark Equity British Scala. 10.30 a.m. 


Three Wise Girls United Artists AVest End, 10.30 a.m. 


FRIDAY, APRIL 15, 1932 

-Air Eagles Gauniont Regent. 11 a.m. 


Law of the Sea Gaumont Regent, II a.m. 



Collision United Artists Empire, 10.45 a.m. 

FRIDAY, APRIL 15, 1932 

Polly of the Circus M.-G.-M Park Hall. 11 a.m. 

Self Made Lady United Artists Empire, 10.45 a.m. 

Shanghai Express Paramount Capitol. 11 a.m. 

-Air Eagles Gaumont Own Theatre, 3 p.m. 

The Honourable Mr. Wong F.N.F.D Queen’s, 11 

TUESDAY, APRIL 19, 1932 

Play Girl AA’amer Queen's. 11 a.m. 

Threads United .Artists New, 10.45 a.m. 

Law of the Sea Gauniont Own Theatre, 3 p.m. 

Hotel Continental Gauniont Park Hall. 11 a.m. 

The New Hotel and .Aecount Rendered P.D.C Imperial, 10.45 a.m. 


C.O.D United Artists Empire, 10.45 a.m. 

The Crowd Roars .AA’arner Queen’s, 11 a.m. 


The Call Box Mystery United Artists New, 10.15 a.m. 



Behind the JIask X.'nited .Artists Picture House, 10.45 a.m. 

The Honourable Mr. Wong F.N.F.D Green’s. II a.m. 

Innocents of Chicago Wardour Regal. 11 a.m. 

FRIDAY, APRIL 15, 1932 

Hotel Continental Gaumont New Savoy, II a.m. 

To-morrow and To-morrow Paramount Green’s. II a.m. 

'rile Silent A^oice Warner Regal. 11 a.m. 

Three Wise Girls United .Artists Picture House. 10.45 a.m. 

TUESDAY, APRIL 19, 1932 

Heart, of New York Warner Regal. 11 a.m. 

Maker of Men United Artists Picture House, 10,45 a.m. 


Are You Listening M,-(J.-AI Regal. 11 a.m. 

-Aren’t We -All Paramount Green’s. 11 a.m. 

Collision United Artists Picture House, 10.45 a.m. 


It’s Tough to be X'amoiis F.N.F.D Green’s. 11 a.m. 

Self Made X>ady United Artists La Scala, 10.45 a.m. 

Brother Alfred Wardour Regal. 11 a.m. 

Chinatown After Dark Equity British Cranston’s, 10.30 a.m. 

Jliirders in the Rue Morgue Universal Coliseum. 10,45 a.m. 



The Menace United .Artists Scala, 10.45 a.m. 

Mata Hari M.-G.-M liialto. 10.45 a.m. 

Hotel Continental Gaumont Majestic, 11 a.m. 

LEEDS — continued 

FRIDAY, APRIL 15, 1932 

Steady Company Xbiiversal Rialto. 10.45 a.m. 

Tile Crowd Roars Warner Majestic, 1 1 a.m. 

Determination United Artists Scala, 10,45 a.m. 

Steady Company Xliiiversal Rialto, 10.45 a.m. 

MONDAY, APRIL 18, 1932 

Innocents of Chicago AVardour Rialto. 11 a.m. 

TUESDAY, APRIL 19, 1932 

Three AVise Girls United .Artists Scala. 10.45 a.m. 

The New Hotel and Account Rendered P.D.C .Majestic, 10.45 a.m. 

Strangers in Love...... Paramount Rialto, 10.45 a.m. 


Play Girl AVariier Rialto, 1,1 a.m. 

Alaker of Men X’nited -Artists .Scala, 10.45 a.m. 

Careless Lady ’Fox Majestic, 11 a.m. 

THURSD.AY, APRIL 21, 1932 

Tarzan, the .Ape Man M.-G.-JI Rialto. 10.45 a.m. 

Self Made laidy X'liited .Artists ...Scala. 10,45 a.m. 



The Puzzle A\’. A: F Trocadero, 11 a.m. 

Thi ee AA’ise Girls Xhiited .Artists Palais-de-Lu.\e, 10.45 a.m. 

Play Girl AVarner Forum. 10.45 a.m. 

Cohens and Kellys in Hollvwood Xhiiversal Oxford 11 a.m. 

FRIDAY, APRIL 15, 1932 

Tarzan. the -Ape Alan AI.-G.-AI Palais-de-Luxe, 10.30 a.m. 

The Struggle Xipited .Artists Scala, 10.45 a.m. 

Hotel Continental Gaumont Trocadero, 11 a.m, 

-Aren’t AVe .All Paramount ’Futurist. 10.45 a.m. 

Coliens and Kellys in Hollywood Universal Xtoruni, 10.45 a.m. 

Cohens and Kellvs in Hollvwood Universal Forum. 10.45 a.m. 

TUESDAY, APRIL 19, 1932 

Self Alade X.ady United .Artists ’Futurist, 10.45 a.m. 

Air Eagles Gaumont Palais-de-Luxe. 11 a.m. 

It's Tough to be ’Famous F.N.F.D Forum. 10.45 a.m. 

Murders in the Rue Alorgue Universal Scala. 10.45 a.m. 


The Call Box Alystery United .Artists Scala, 10.45 a.m. 

The Crowd Roars Warner Forum, 10.45 a.m. 


C.O.D United .Artists Palais-de-Luxe. 10.4.5 a.m. 

Beauty and the Boss AA’arner Forum. 10.45 a.m. 



Cohens and Kellvs in Holl\wood Xhiiversal flxford, 11 a.m. 

FRIDAY, APRIL 15, 1932 

The Honourable Air. Wong ■F.N,X'’.D Theatre Royal. 11 a.m. 

Alaker of Alen United .Artists Alarket Street P.H.. 10.45 a.m. 

Careless Lady Fox Piccadilly, 11 a.m. 

TUESDAY, APRIL 19, 1932 

The Crowd Roars AA’arner Theatre Royal. 1 1 a.m. 

The Greater I.ove Equity British Deansgate, 11 a.m. 

Strangers in Love Paramount Paramount Theatre. 10.45 a.m. 

(Collision United .Artists Alarket Street P.H.. 10.45 a.m. 

Galloping Through AVardour .' Gaiety, 11 a.m. 

Kriss. Sword of Death Filmoplione.. Tower. 11 a.m. 


Beauty and the Boss AA'arner Theatre Royal. 1 1_ a.m. 

Threads X^nited .Artists Alarket Street P.H., 10.45 a.m. 

Alurders in the Rue Alorgue Xlniversal Oxford. 1 1 a.m. 



The, Alenaee United .Artists 

FRIDAY, APRIL 15, 1932 

Play Girl AA’arner Grainger. 10.30 a.m. 

Tarzan, the Ape Alan AI.-G.-AI Olympia, II a.m. 

Air Eagles Gaumont AA’estgate. 10.30 a.m., and Own Theatre. 2.30 p.m. 

Strangers in Love Paramount Paramount Theatre. 10.30 a.m. 

Determination United Artists Queen's, 10.30 a.m. 

MONDAY. APRIL 18, 1932 , , 

Careless Ladv Fox Queens, 10.30 a.m. 

TUESDAY, APRIL 19, 1932 . _ 

Beauty and the Boss AA’arner Grainger. _ 10.30' a.m. 

-Are You Listening AI.-G.-AI Olympia. 11 a.m. 

Hotel Continental (Saumont AA’estgate. 10.30 a.m.. and Own Ihcatre, 

2.30 p.m. 

Three AA'ise Girls United .Artists Queen’s. 10.30 a.m. 

WEDNESDAY, APRIL 20, 1932 , „ 

The Silent A’oiee AA’arner Grainger, 10.30 a.m. 

The Struggle United .Artists Queens. 10.30 a.m. 

THURSDAY, APRIL 21, 1932 ^ „ 

Alaker of Alen United Artists Queen s, 10 Jo a.m. of the Sea Gaumont AVestgate. 10.30 a.m., and Own Theatre, 

2.30 p.m. 



Pollv of the Circus AI.-G.-AI 

FRIDAY, APRIL 15, 1932 

Alata Hari AI.-G.-AI 

To-morrow and To-morrow Paramount 

TUESDAY, APRIL 19, 1932 

Aren't AVe All Paramount 


The New Hotel and .Account Rendered P.D.f Elite. 10.4;> 

Alontc Carlo Atadness Pathe Scala. 11 



Heart of New A’ork AVarner ( entral. If 

FRIDAY, APRIL 15, 1932 „ xj ,, 

Law of the Sea Gaumont X mon Street 1 H. 11 

No One Alan Paramount v.v''"';*'- ^ 

Brother Alfred AVardour Hippodrome, 1 1 

TUESDAY, APRIL 19, 1932 

Beautv ami the Boas Warner •' X,nion Street I.H.. 11 

THURSDAY, APRIL 21, 1932 . 

The -New Hotel and .Account Rendered P.D.C X mon Street 


Tile Honourable Air. AA’ong F.N.F.D (entral, 10.4:> 

.(Jueen’s, 10.30 a.m. 

.Scala. 1 1 a.m. 

Scala, 1 1 

Elite. 10.45 



.Elite. 10.45 a.m. 









April 13, 1932 


Classified Advertisements 


^HE most rapidly expanding 
Circuit of to-day is requiring 
shows in London, Kent, Surrey, 
Hampshire, Berkshire and Bucking- 
hamshire. The moment anything 
comes in to us we ^phone through 
to the London Head Office, and the 
principal of the Circuit inspects at 
once, g enerally the same night. And 
if the show is at all in line with 
what they want an immediate deal 
is assured. CLEMENT BLAKE & 


A BROAD. — West End Manager (married) seeks 
” an appointment abroad. Hard-working, 
capable and efficient. Experience viewing and 
booking. .\ge 37 years, perfectly fit. South .Africa 
and India known very well (late Indian .Army). — 
Box 788. c,o Thk Bioscope, Faraday House, 

8-10, Charing Cross Road, W.C.2. 1 332 

^HIEF PROJECTIONIST seeks engagement, 
highly skilled in all “ talkie ” sets and expert 
in all electrical work and wireless. Highest re- 
commendations. Moderate wages. — G., 19, 

Stockwell Gardens, S.W.9. 1333 

Kd.ANAGER. — West End (married), desires 
' larger theatre, in London, Provinces or 
South Coast. Firm believer in discipline, efficiency 
esprit-de-corps. Very hard working and capable. 
Expert at working a business up and able to hold 
same. — Apply Box No. 786, c/o The Bioscopp, 
Faraday House, 8-10, Charing Cross Road, W.C.2’ 
MANAGER, 23 years’ experience, age 39, abst., 
' ' desires change anywhere south of Lincoln. 
Present sit. 10 years. Sole cont. incl. bookings. 
“ Talkie ” expert. Ex-circuit chief engineer 
large circuit. Musical. — Box 790, c/o The 
Bioscope, Faradav House, 8-10, Charing Cross 
Road, W.C.2. 


C.AR P.ARK. — £3,000.— -Box 792, c/o The 
Bioscope, Faraday House, 8-10, Charing Cross 
Road, W.C.2. 


pRODUCER.S. — -All your marine requirements 
' can be immediately supplied on hire. 
Speed Boats, Cruisers, Yachts, Marine Equip- 
ment. For any subject. — .Arthur Bray, Ltd., 
114, Baker Street, tV. 1. Contractors to leading 
Film Companies. 1334 

l/INGS Patent Agency, Ltd., 146a, Queen 
Victoria Street, E.C.4. Free — “.Advice 
Handbook” on patenting Inventions and register- 
ing Trade Marks by Registered .Agent with 

45 years’ experience. 

pRITISH Patent No. 313257, relating to 
Optical News-projecting Machines. Persons 
desiring to purchase or obtain licence under the 
above patent should apply to Messrs. Phili.ips 
& Leigh, 14-15, Southampton Buildings, London, 
W.C.2. 1332 


Distributor of 



Cash Waiting Write 

BOREHAM & Co., F.A.I., 

Auctioneers, Valuers & Surveyors, 

lO, John St., Adelphi, W C.2. 

Temple Bar 6123. Estd. 1889. 


New Showrooms 

51 , Fulham High Street, 
London, S.W.6 


April '13, 1932 



The majority of current productions 
are being photographed on 


Amazing in its qualities^ limitless in 
its possibilities, this new film is bring- 
ing you better-photographed, better- 
finished, better-directed, better-acted 
pictures. In tune with the times, you 
are now able to give better value than 
ever .... at no extra cost. 


i'linted by I-lbstway Press (1930) Ltd., 3-9, Dane Street, High Holborn, London, W.C.l, and Published by tbe Bioscope Pubiishing Co., LUL. 

Faraday House. 8-10 Charing Cross Road. W.C.2 

APRIL 27, 1 93 2 

No . 1334 


Founded 19 0 8 

Electrical Contractors ; Messrs. Walter Draper & Co. Ltd., loo, Victoria Street, S.W.i 



The proprietors of this new cinema 
have wisely installed a Chloride 
Battery. They now have the 
satisfaction of knowing that should 
the main electricity supply be 
interrupted the house will not be 
in darkness. The Chloride Battery 
will be there to save the situation. 

And it will do it. It is faithfully 


in over one hundred and seventy- 
five cinemas in various parts of 
the country and the number of 
such theatres with this most 
necessary safeguard is steadily 

fufilling this imports’;’* 

Send for Publicefion No. 100 m to: — 

THE CHLORIDE ELECTRICAL STORAGE CO. LTD. (Patentees of the Keepalite Emergency Lighting System), 
Exide Works, Clifton Junction, nr. Manchester. London Office at 137, Victoria Street, S.W.I 

Ch 170 


April 27, 1932 




Winads British Screen Service having now 
installed a complete Sound on Film Recording 
Equipment on their premises in Wardour 
St. can now offer Producers and Exhibitors 


at prices^that are just a little more than tsilent 
Get in[touch with us at once for^Demonstration 


Trailer Headquarters : 93*95, WARDOUR ST., W.1 





Projecting Sound Pictures 

Recording Sound For Motion 

265 pp. 






404 pp. 

Talking Pictures 


Sponsored by 

Academy ot Motion Picture Arts and Selene. 
Twenty-four experts from the leading sound 
BERNARD BROWN. studios and recording and reproducing systems 

„ ,,, ^ have collaborated in presenting this com- 

317 pp. Numerous Illustrations. , . . ® , 

prehensive, up-to-the-minute survey of 

the current, accepted methods of re- 
principles of construction and operation of sound cording and reproducing sound in 
fihn apparatus ever published in this country. pictures. Everything of import- 
undersLanding of all types Gives a complete description of film and disc systems, ance, from the fundamental 
of apparatus, and the their installation and successful operation, from the nature of sound, doiNTi-through 
methods of operating diflficulties of wiring to the phasing of speakers, testing of recording equipment, the 
it most sue- projectors, change-overs and volume control. For the film record, studio acous- 

, .. general reader there is a short history dealing with the . tics and technique to 

cess u y. .struggles of I^eon Scotts, Edward Mybridge, Edison, Demeny, ' sound reproduction. 

Gaumont and Lauste to further the work of the motion picture. 



15/6 30/6 

A book intended primarily for practical theatre 
men concerned with the reproduction of 
sound. It aims to convey a useful outline 
of the principles underlying the 
mechanisms and circuits used for 

that purpose; and upon this Perhaps the most comprehensive account of the 
basis to build up a clear 




April 27, 1932 




Scenes from the new Gainsborough picture ^'The Faithful Heart,” which Ideal are distributing. Heading bhe 
players are Edna Best and Herbert Marshall, and leading roles are played by Anne Grey, 
Athole Stewart and Lawrence Hanray. The premier presentation takes place at the New Gallery Kinema 
on Monday next. May 2nd, at 8.45 p.m. 



April 27, 1932 

For presentation by Fox in the near future is the new picture "The Trial of Vivienne Ware," starring Joan Bennett with 
David Cox, Lilian Bond, Sheets Gallagher, Herbert Mundin, Jameson Thomas, Allan Dinehart and Zasu Pitts. 

April 27, 1932 





Heather Thatcher, well-known British stage 
and film actress, plays a leading role with 
Robert Montgomery in the M-G-M picture 
“But 'The Flesh Is JVeak." A screen version 
of the Ivor Novella play “ The Truth Game,'” 
it will be presented at the Phoenix on Friday 





April 27, 1932 



Palhe Pictures will present the 
British International production 
"Mr. Dill the Conqueror,'' 
adapted from the Dion 
'litheradge novel, and directed 
by Xorman Walker. Henry 
Kendal stars with Heather 
A ngel, and Sam Livesey plays 
a big role. 


24 th YEAR. 


10, '6 per annum. 

30/« per annum. 

The Independent Film Trade Paper 


Faraday House, 

8-10, Charing Cross Road, London, W.C. 2. 

Telephone : 
Temple Bar 
7921, 7922. 

Telegrams : 

“Gainsaid, W estrand 

No. 1334, Vol. XCI. 

APRIL 27, 1932 

PRICE 6d. 

As We See It 

Wall Street : Gun- 

powder Plot 

The “No Budge ” Budget brought 
the last hopes of scores of exhibitors 
crashing to the ground. The prospects 
are black unless the effect of this de- 
vastating taxation can be offset, and 
the cinemas, particularly in hard-hit 
industrial districts, put upon a fresh 
economic footing. The only major 
adjustment offering any apparent 
promise lies in the direction of rentals. 

But American renters, distributing 
over three-quarters of this country’s 
total film supply, are being pressed to 
make greater and still greater returns 
to the “ home offices ’’ to help them to 
face Wall Street and the future. 

There is no reason why the British 
exhibitor should be expected to contri- 
bute to the repair of the American, as 
well as the British, deficit, except that 
he has always responded to “ the 
racket ’’ in the past. 

As long as he submits, however 
wearily, however protestingly, he will 
provide one useful excuse why the 
marshals of film production should 
hold out a little longer against the 
insistence of the bankers that all the 
tommy-rot salaries and swaggering ex- 
cesses in studio expenditure shall stop. 

Long ago The Bioscope began to 
point out that the “ fancy prices ’’ to 
which Hollywood had grown accus- 
tomed would sustain a 50 per cent, 
fracture at least as soon as the banks 
got eaten into the industry. The pro- 
cess of revaluation (revolution, if you 
like) is going on, and it might as well 
be done properly. 

The old financial order of filmdom 
started in the studio, the executives 
of which figured that the more a 
picture could cost the more impressive 
and the more responsive would be the 
pubhc reaction. That proved wrong 
long ago, but it has taken years to 
weed the wasters. 

The new financial order — if Holly- 
wood is to be rebuilt as the city of 

film fortune — had better be created 
on a nearer correct assessment of 
potential public response per million 
dollars. The selling value of each 
million dollars’ worth of printed cellu- 
loid must be re-estimated in the light 
of present-day public purchasing 

This means that Hollywood must 
give up squandering on expensive pro- 
ductions in the hope of forcing a profit 
through exorbitant rentals, and must 
frame its future costing schedules on a 
sane appreciation of the low rental 
which represents the maximum that 
most British theatres can continue to 

While British exhibitors have been 
using their noses to pay through, the 
American bankers have used theirs to 
scent “ cooked ’’ accountancy in the 
studios and exchanges. Let exhibitors 
see whether the U.S. financiers like the 
smell of British gunpowder. 

Beckenham and National 

Randolph Richards, as C.E.A. Presi- 
dent, is to undertake active electioneer- 
ing in Beckenham, where G. T. Evans, 
having resigned from the local Council 
as a pubhc protest against the Council’s 
local film censorship, is trying to 
regain his seat on public sympathy 
with his point of view. 

This is the kind of work in which 
the whole strength of the C.E.A. should 
be demonstrated. Beckenham is a 
sorry example of bureaucracy gone 
mad, and stands out as an illustration 
of what may be expected in every 






place where local administration is de- 
signed mainly to restrict or even 
destroy public liberty rather than to 
preserve it. 

That the Beckenham impasse ever 
arose is evidence that what we in 
Britain need most is a Government 
that will govern and not merely depute 
its authority to local bodies, many of 
whom are not even subject to the 
main instrument of British democracy 
— the ballot. 

This brings us to a proposal put 
forward by the National Citizens’ Union 
to the effect that a National Censor- 
ship Board should be set up (at the 
expense of the industry) with statutory 
powers to enforce its rulings uniformly 
throughout the land. 

This sounds drastic, but argues no 
precedent. The Administration of the 
Films Act, 1927, was, according to its 
sponsor. Sir Philip Cunhffe Lister, to 
be paid for out of licence fees imposed 
under the Act. Why not the same 
for Censorship and have done with 
pettifogging local interference in a 
matter of uniform national importance 
and upon which public opinion is not 
bounded by parochial or geographical 
considerations ? 

In This Issue— page 

Charity Disclosures ... ... 8 

Octopus in U.S. A.... ... ... 8 

Capitol, Didsbury, Destroyed ... 8 

L.C.C. and Charity ... ... 8 

Talk of the Trade ... ... 9 

Box Office Film Reviews 10, 11, 13 
Scottish Section ... ... ... 12 

British Studio Notes ... ... 12 

C.E.A. Meetings ... ... 14-16 

Speaking Personally ... ... 16 

Care of Film ... ... ... 17 

16 mm. Recording Development 18 
Showmanship Activities ... ... 19 

Doncaster Majestic Rebuilding... 20 
Trade Show List ... ... ... 22 

8 . 


April 27, 1932 

Sunday Charity 

Disclosures In Commons 

Only 4 Areas Out Of 98 Paid “ Penance 

The Octopus in U.S.A. 

Government’s Mild Protection 
For Independents 

{By a Bioscope Xew York Representative) 

Early this month 21 companies, including 
Paramount and Balaban and Katz, of 
Chicago, and the United States Government 

signed a decree in Chicago under which a 
three-year-old action charging monopoly 
under the Sherman Anti-Trust Law came to 
a conclusion with the taking of testimony 
of trial. The signing of the consent decree 
is seen in some quarters as another legal 
victory for block booking and what-not. 

Among the charges filed by the Govern- 
ment were block booking and discrimination 
against independent theatres. Alleging that 
the 21 companies had conspired to create a 
monopoly in the territory served by Chicago 
exchanges, the Government, about a year 
ago, amended its existing complaint by 
adding new charges, among which block 
booking played an important part. 

Considered the most important feature of 
the decree, and construed as backing the 
clean bill of health given to the block booking 
practice by the decision of the circuit court 
of appeals in New York this month, was the 
clause which read : " Nothing in this decree 
contained shall be construed as prohibiting 
any lawful conduct by any one or more 
defendants in the distribution and/or ex- 
hibition of motion pictures anything in this 
decree to the contrary notwithstanding.” 

The consent decree, planned for some 
time, was proposed by the Government in 
order to save expense and time of both 
Federal Attorneys and the film industry. 
The decree, described as ” a strong one,” 
prohibits the defendants from granting to 
theatres affiliated with them in the Chicago 
territory, any arbitrary or unreasonable 
protection or clearance over competing 
unaffiliated theatres. 

Manchester In Its 

Exhibitors Support Green- 

Disappointed by the cupboard-bare 
Budget, Manchester C.E.A. quickly decided 
upon its next step. Last Tuesday evening 
Fred Carlton, the secretary, addressed an 
urgent message to all members of the Branch. 

Commenting that the Budget statement 
was a bitter disappointment, Mr. Carlton 
went on to refer to the by-election taking 
place at Wakefield and to the record of one 
of the candidates, .Urthur Greenwood, who, 
when in the Cabinet last year, voted in 
favour of Sunday cinemas, and who sympa- 
thises with the demand for a reduction and 
partial remission of the Entertainments Tax. 
Exhibitors were appealed to, in the interests 
of their businesses, to send motor cars to 
Wakefield to take voters to the poll in 
support of Mr. Greenwood. 

In the House of Commons on Monday, 
^Ir. Hutchison asked the Secretary of State 
for the Home Department if he could state 
in which towns and areas in Great Britain 
cinematograph and musical entertainments 
had been given under the provisions of the 
Sunday Performances (Temporary Regula- 
tion) Act, 1931 ; and in which cases con- 
tributions had been made to charity in 
respect of such performances. 

Sir Herbert Samuel said he had no infor- 
mation as to the situation since the Sunday 
Performances (Temporary Regulation) Act 
was passed last year, but in December, 1930, 
the Home Office was informed that at that 
time cinema performances were being given 
on Sunday in 98 areas. Contributions to 
charity were made in London and three 
other areas. 

L.C.C. And Charity 

The Entertainments Committee of the 
L.C.C. have appointed Lieut. -Colonel Sir 
Cecil Levita and A. H, M. Wedderburn as 
their representatives to negotiate with the 
London and Home Counties Branch of the 
C.E.A. and to report on the following 
questions ; — 

(1) The question of the formulation of a 
more convenient scheme of payment of 
contributions to charity by licensees of 
cinemas in which Sunday performances are 

(2) On payments made into a suspense 
account kept by the Branch of the Associa- 
tion in respect of such entertainments. 

(3) On the question of the assessment of 
disputed assessment of contributions to 

Capitol, Didsbury, 

Fire Causes £85,000 Damage 

The Capitol, Didsbury, was burnt out by 
a fire on Monday afternoon, which is re- 
ported to have caused ^^85,000 worth of 

The fire, which originated behind the 
screen, destroyed the stage, together with 
scenery, dresses and band instruments, 
brought down the ;^4,000 Christie organ, 
caused the collapse of the roof and wiped 
out practically the whole of the interior of 
the theatre. 

The Capitol, the project of R. C. Roy, was opened 
on May 21st last year, and was regarded as one 
of the most outstanding contributions to modern 
cinema construction and design. Its great feature 
was a remarkable Holophanc lighting installation, 
on which the decorative effect of the auditorium 
depended, as well as a cyclorama stage, which was 
recognised as a big advance in the technique of 
stage presentation. 

Designed by Peter Cummings, A.R.I.B.A., the 
prominent Manchester cinema architect, the Capitol 
had just under 2,000 seats. 

* * ♦ 

An outbreak of fire completely destroyed 
the Hippodrome, Bratton, Yorks, in the 
early hours of Sunday morning. The build- 
ing, which was leased and run by W. Bice 
and E. Lamb, was built of wood and corru- 
gated iron, and had seating accommodation 
for about 500. 

Aids To Showmanship 

New Printing Service To 
The Trade 

Leonard W. Carter, well known throughout 
the film industry as a result of nearly 15 
years’ association 
with the advertise- 
ment and printing 
staff of The Bio- 
scope, has left the 
company in order to 
concentrate upon the 
development of the 
Automatic Over- 
prints Co., 56, Old 
Compton Street, W. 1 
— a recently-formed 
and successful con- 
cern, of which he is 
one of the promoters. 

During his long 
association with The 
Bioscope, Mr. Carter 
has gathered prac- 
tical experience of 
the particular re- 
quirements of film 
renting and other 
concerns in the in- 
dustry, by way of printed publicity matter, 
throwaways, exploitation sheets, trade show 
cards, and other printed aids to salesmanship. 

This class of work has for some time past 
been undertaken with success by Auto- 
matic Overprints, and the company’s activi- 
ties are now to be extended. Mr. Carter is 
held in high esteem throughout the industry, 
and his severance with The Bioscope does 
not disturb his happy relations with its per- 
sonnel, whose good wishes he carries with 
him in his new enterprise. 

New Universal Personnel 

New staff appointments announced yester- 
day by S. F. Ditcham, of LTniversal Pictures, 
are A. Jacob as new manager of the Man- 
chester branch and L. G. Greenspan as 
representative for Kent and Sussex. Alan 
Farman resumes his representation with 
Universal on the East Lancs territory. 

Harry Dawson, Universal sales repre- 
sentative, has been added to the staff of the 
special service after sales publicity depart- 
ment, bringing the total to five outside 
representatives in the department. 

Korda To Produce At 

Arrangements have been completed be- 
tween Associated Sound Film Industries and 
the London Film Productions for the Alex- 
ander Korda production, " The Wedding 
Rehearsal,” to be shot at the A.S.F.I. 
studios at Wembley, starting on May 2nd. 

April 27 , 1932 




Why Not J.M.?-Fight For Sunday 0pening-£6,000 Royal Charity Show-Exhibitors’ Sick 
Parade-And The Sergeant Majors !-Amazing German Picture-Cavalcade “ Record ” Film 

Faraday House, 

April -21, 1932 

Board of Trade Get 

Cold Feet On " American Kill-Quota ” 

I am not surprised that Mr. Runciman on 
lilonday sent the F.B.I.-T.U.C. Deputation 
empty away. Parliament is too busy to 
consider amendments to the Films Act as 
suggested by the Deputation, but the 
President of the Board of Trade promises to 
consider the suggestions with a view to their 
possible adoption next session. What 
interested me most, in view of the Deputa- 
tion’s charges against the American com- 
panies operating in this country, was the 
absence from this deputation of John 
Maxwell, of British International. I under- 
stand that those present were Neville Kearney 
of the F.B.I., Sir George Beharrel, President 
of the F.B.I., who introduced the Deputation, 
Hubert Marsh, of British and Dominions, C. M. 
Woolf, of Gaumont-British, Michael Balcon, 
of Gainsborough, Simon Rowson, of Ideal, 
T. A. Welsh, of Welsh-Pearson, Sam Smith, 
of British Lion, and H. Bruce Woolf, of 
British Instructional. There were also present 
representatives of the Trade Union Congress. 
The main object of the Deputation was to 
secure an additional " quality ” clause to the 
Films Act to prevent American firms turning 
out inferior British films for quota only. 
British International have recently con- 
tracted to supply certain quota films to 
M.-G.-M. and other American companies 
have been approached by B.I.P. with a 
similar proposition. Can this fact have 
accounted for the absence of Mr. John 
Maxwell at the Board of Trade on Monday ? 
Sunday Opening 
Fight Intensifies 

The whole trade will note with relief the 
attitude of a large number of M.P.s at the 
House of Commons meeting on Monday when 
the Sunday Opening situation was discussed. 
In view of the fact that the Sunday Opening 
Bill was to all practical purposes defeated 
on the Second Reading, attempts had been 
made to reach a compromise with the Par- 
liamentary opponents of Sunday opening. 
At one time the situation assumed aspects 
of complete submission by the trade to the 
forces of reaction, but this week finds the 
Liberty Group ” in the House of Commons 
who are fighting for the people’s rights to 
enjoy Sunday entertainment, urging that 
in the event of the Bill now before Parlia- 
ment not passing, the Government be called 
upon to revive under the Expiry Laws 
Continuation Bill, the temporary measure 
under which Sunday cinemas are at present 
permitted to enjoy immunity from the 
common informer.” There are now signs 
that the Sabbatarian forces will not be 
allowed to deprive the public of its rights in 
this matter without at any rate, some kind 
of fight being put up on behalf of the thous- 
ands who, whether or not they desire to 
attend Sunday cinemas, uphold the rights 
of cinemas to open on that day. 

A Further Tax 
On Cinema Trade 

Among many exhibitors who have written 
to congratulate The Bioscope on its opposi- 
taon to the Charity Clause in the Sunday 
Opening Bill is Harry Hargreayes of the 
West Lancs C.E.A. This Branch has for 
many years protested against the principle 

of giving a proportion of receipts to charity 
for the " privilege ” of opening on Sundays. 
“ e contend,” vTites Mr, Hargreaves, " that 
it is either right or wrong to open on Sunday, 
and, if it is wTong, the giving to charity can- 
not make it right. I am given to understand 
that this charity idea first started in London, 
but just compare our Provincial admission 
prices to those charged in London ! The 
proposed charity clause is nothing more or 
less than a new form of taxation. Although 
it is utilised in the upkeep of hospitals, every 
week one reads of alarming Sunday road 
accidents, which place stress on the hospitals, 
yet nobody suggests an additional general 
tax on Sunday trading. Why should the 
cinemas be penalised ? ” Certainly the West 
Lancs Branch did all in its power to impress 
local M.P.s on the question and they were 
rewarded by having six M.P.s in their 
vicinity support the Sunday Opening Bill, 
while one abstained and three voted against. 

The Exhibitors’ 

Sick Parade 

By the same post I get a few characteristi- 
cally humorous, but pointed, remarks from 
Jack Prendergast, of the Rialto, York. Mr. 
Prendergast, however, discusses the general 
effect of cock-eyed trade politics. The 
attitude of many exhibitors, he thinks, “ is 
conscript.” " They walk about saying what 
they will do to the sergeant-major (the 
renter), but when he comes on parade they 
all stand at attention.” He refers to the 
renter-controlled Trade Press as a pollution 
for the wastepaper baskets of every intelli- 
gently-conducted exhibitor’s office. These 
papers, he says, are lightly clad with 
facts but nude of truth. He thinks that 
the progressive exhibitor is hampered by 
many of his fellow exhibitors. “ We are 
like a sick parade,” he says, " we march at 
the pace of the slowest man. Exhibitors are 
organised to subscribe to the renters’ de- 
mands because they have no trust in one 
another, and they surrender to the enemy 
rather than get hurt in battle.” I wonder 
if there is anyone who can deny the sanity 
which underlies Mr. Prendergast’s wit. 

To-Morrow’s " Lily Christine ” 

Royal Charity Show 

More than £'6,000 has been realised by the 
sale of seats for the premiere of Paramount’s 
new British picture ” Lily Christine,” which 
the Prince of Wales and Prince George will 
attend at the Plaza Theatre to-morrow 
(Thursday) midnight. The League of Mercy 
will benefit. The grand circle of 200 seats 
sold out at 10 guineas a seat ! Earl St. John 
has arranged a big stage cabaret in which 
Gertrude Lawrence and Vi. Lorraine will 
appear, and Tom Burke will head the first 
human-voice orchestra ever staged. 

Another Amazing 
German “ Talkie ” 

Eric Hakim chooses May Day on which 
to open at the Academy with the new 
German picture, " Madchen In Uniform ” : 
that day the great Labour epic, “ Kamerad- 
schaft,” comes off. This new film has an 
entirely feminine cast and is the first direc- 
torial effort of Fraulein Leontine Sagan, now 
working at Wembley studios with the 
Alexander Korda unit. " Madchen In 
Uniform ” is described by Elsie Cohen, who 

publicifes ^.^r. Hakim’s theatres, as "a 
psychological study of adolescence.” This 
makes it sound excessively highbrow, for, 
in spite of a daring and entirely exceptional 
theme, treatment of the .story, the camera 
technique and the acting cannot fail to grip 
the attention of everyone possessed of average 
intelligence. Explanatory titles in English 
solve the riddle of language for those not 
understanding German dialogue, and 
although I hesitate to describe the picture 
as of marked popular appeal, I do say it is 
a great work. And I loathe highbrowism. 

A Revelation in 
Picture Story Telling 

“ Madchen In Uniform ” deals with life 
in a German school for girls, and the tragedy 
which almost culminates in the suicide of a 
girl student, whose subjection to the repres- 
sive discipline of the Principal gives rise 
to an infatuation for one of the governesses, 
is merely a symbol of the dangers of sex 
inversion under stimulus of love hunger. 
The three characters of the girl, the governess 
she loves and the Principal are portrayed 
with amazing sincerity by Hertha Thiele, 
Dorothea Wieck and Amelia Unda, all of 
whom ought to be played in a picture for 
the wider public. Fraulein Sagan has handled 
this obscure theme in a way which will 
bring many to a more tolerant viewpoint 
on the subject of adolescent sex and inver- 
sional tendencies, but again to many others 
this side of the theme will be unrevealed, for 
it completely underlies the story, although 
by its major implications remaining the 
great urge and object of the film. Every 
thinker ought to see " Madchen ” and every 
British studio technician ought to study its 
interpretational power. 

" Cavalcade ” 

I have never witnessed such “ slick ” 
camera work as was put in at Drury Lane 
Theatre on Eriday. Fox arranged to film 
the stage show “Cavalcade” for purposes 
of private reference during the forthcoming 
filming in Hollywood of this Noel Coward 
“ pageant.” Operations started at 1 p.m. 
and finished at 4 — the whole having taken 
little less than ordinary running time. Yet 
a complete record had been “ boxed,” and 
Frank Borzage, who will direct the real film, 
will be able to compare his own work as he 
goes along with an actual celluloid copv of 
Cochran’s interpretation at Drury Lane. 


European Trip 

Eddie Klein, who is now in London at 
13, Hanover Square, W.l, is leaving shortly 
for the Continent to close pending deals 
on " Jungle Hell,” recently trade shown here 
by Wardour, and other Talking Picture 
Epics and Big 4 Film Corporation product 
in several European territories. 

Nothing ! 

WelL as I predicted, Pathe had a copy of 
the Football Final in spite of British Movie- 
tone’s “ exclusive ” rights. Fact is, even the 
Police wouldn’t try to stop picture pirateering 
at the Stadium. Legal action had been hinted 
at before the event : now what happens — 
anything ? 




April 27, 1932 


Denotes Registered British Film. 

‘‘ A Woman Commands ” 

Offered by: P.D.C. Directed by: Patil L. 
Stein. Length ; 6,940 feet. Release Date : Not 
fixed. Certificate; .4. Recording: R.C.A. 
Sound on Film. 


The Queen 

The King 

Captain Pasitsch 

The Colonel 


Prime Minister 


The General 


Pola Negri 

... Roland Young 
. Basil Rathbone 
. . H. B. Warner 
Anthony Bushell 
Reginald Owen 
May Bolej' 
.... Frank Reicher 
George Baxter 

Suitability : Good programme picture ; principal 
draw in Pola Negri’s “ come-back.” 

Pola Xegri here makes her first appearance 
since “ talkies.” This alone should intrigue her 
many old admirers. What a pity she was not 
played in a real story ! 

The military atmosphere in a Ruritarian 
setting, with king and courtiers who never for 
a moment convince, is too familiar these days 
to make much of an impression, even with a 
Pola as star. 

Maria (Pola Xegri) is a cabaret singer in love 
with Alex Pasitsch (Basil Rathbone), a captain 
of the Guard, who has incurred such debts to 
please her that he is sent to another garrison. 

-Maria returns to the cabaret, comes under 
the eye of the King (Roland Young) and is 
soon repulsing his advances, which she has 
encouraged by the singing of a risque song. 
The two are married despite Government warn- 
ing ; a child is born, and, at the christening, 
a revolution, inspired by Pasitsch, who believes 
her to have been the King’s mistress before 
marriage, breaks out. The King is killed and 
Maria chooses death rather than be exiled at 
the cost of declaring her child illegitimate. 

.K woefully weak finish sees her pardoned 
and departing with the now contrite Pasitsch 
to rejoin her youngster. 

The film, as the subject demands, is mag- 
nificently mounted, and a display of pomp and 
ceremony provides spectacle which may appeal 
to some. Dialogue is for the most part common- 
place and the continuity not too good. 

Pola Xegri, though no longer youthful, is 
still a competent artist where a display of passion 
is called for, and her voice, though rather hard, 
is attractively exploited by broken English 
accent. Her singing voice, also, is peculiarly 
effective. Roland Young is polished and amusing, 
though utterly unconvincing as the King he is 
called upon to represent. 

Basil Rathbone plays well as Pasitsch, and 
the support is good. 


Story and Dialogue 


out of 20% 

Direction .... 


„ 20% 



„ 20% 

Recording and Photography 


,, 20% 

General Appeal .... 


„ 20% 


,, 100% 

H. M. 

“The Famous Ferguson Case” 

Offered by: F.N.F.U. Produced by: First 
National. Directed by ; Lloyd Bacon. Photo- 
graphed by : D. Jennings. Length : 6,747 feet. 
Release Date : October 24, 1932. Certificate: A. 
Recording : iVestern Electric on Film and Disc. 

Maizie Dickson 
Bruce Foster.... 
Tony Martin 
Cedric Works 


Mrs. Ferguson 
Claude Wright 



Bob Parks 



Joan Blondell 

Tom Brown 

.\drienne Dore 

Walter Miller 

Leslie F’enton 

Vivienne Osborne 

J. Carroll Naish 

Purnell Pratt 

Russell Hopton 

Kenneth Thomson 

Willard Robertson 

Suitability : useful programme picture for 

screening with brighter fare. 

This is another scandal sheet story with a 
powerfully tragic vein running through it, some 
strong human interest, an overweight of smart 
dialogue and a heap of wisecracks. 

Opening with a long sub-title, explaining the 
difference between a paper supplying news and 
the other which manufactures it, the film pro- 
ceeds to show in detail how reporters on the 
latter kind go about their work. 

A small up-country town is invaded by news- 
paper men on track of a local murder. A bunch 
of unscrupulous newshounds proceed to intimi- 
date Mrs. Ferguson, wife of the murdered man, 
Judd, her friend, whom they choose to believe 
is her lover, and the county attorney. 

By their persistence they succeed in getting 
the innocent Mrs. Ferguson and Judd tried, and 
cause the death of the latter’s wife, an expectant 
mother, who comes under their third degree 

A youth on a local “ rag ” gets a true line-up 
on the story, communicates it to New York and 
automatically deprives the scandalmongers of 
their jobs. 

Despite the acknowledged power of the Press, 
the development is incredible to people here, 
though the acting lacks nothing in conviction. 
The unscrupulous and positively cruel methods 
applied give to the production an air of depres- 

Joan Blondell has the part of a reporter 
married to, but estranged from. Parks and fills 
the role well. The final fade-out, which sees 
her, a Broadway butterfly, content to stay 
behind in the one-eyed town with the youth 
is a concession to happy ending, but is illogical. 

The work of Kenneth Thomson in the role 
of chief “ muck-raker ” is outstanding, and 
Leslie Fenton as his right-hand man is well 
cast for such an unpleasing role. In a huge cast 
all do well. 

Settings are well in keeping with story require- 


Story and Dialogue 
Direction .... 


Recording and Photography 
General Appeal .... 

12% out of 20% 
15% ,, 20% 

16% ,, 20% 

16% ,, 20% 

13% ,, 20% 

72% ,, 100% 

H. M. 

An exclusive picture of Lord and Lady Bing 
vrith George Arliss at Warner Brothers’ 
Hollywood Studio 

“ The Broken Wing ” 

Offered and Produced by ; Paramount. Directed 
by ; Lloyd Corrigan. Photographed by : Henry 
Sharp. Length: 6,761 feet. Release Date ; Not 
fixed. Certificate : V. Recording : Western 

Electric on Film. 


Lolita Lupe Velez 

Captain Innocencio Leo Carrillo 

Philip Marvin Melvyn Douglas 

Luther Farley George Barbier 

Sylvester Cross Willard Robertson 

Cecilia Claire Dodd 

Justin Bailey Arthur Stone 

Suitability : Average second feature of the 

popular brand with some stellar pull. 

This film plumps for those patrons whose 
interest lies solely in a love affair, no matter 
what the shortcomings of the story may be. 
It has also Lupe Velez’s special brand of artless 
vamping and her occasional misuse of the English 
language and the American wisecrack which 
will result in a full quota of laughs. 

The locale of the story is “ somewhere in 
Mexico,” where Captain Innocencio (Leo Carrillo), 
an empty-headed braggart, holds sway and 
lavishes some sort of affection on Lolita (Lupe 
Velez). Lolita is as simple as he and looks for 
the coming of a real lover as foretold in the 

Her wish comes true with the forced landing 
of Philip Marvin (Melvyn Douglas), an aviator, 
who loses his memory as a result of the crash. 
(Shades of The Arcadians ” !) 

The claims of Innocencio are soon forgotten, 
and, smarting under his hurt vanity, he arrests 
Marvin and decides to have him shot. A ruse 
on the part of Marvin’s friends saves him at 
the last moment, he recovers from his temporary 
memory lapse, and the great Captain is clapped 
into jail. , 

Leo Carrillo once again proves his worth in 
the role of a vainglorious bravado, whose actions 
border on imbecility, but who, nevertheless, 
commands some respect and not a little symipathy. 
Lupe Velez as a naive lover with a spark of fire 
will delight her admirers, while Melvyn Douglas 
has few chances to show his ability as the airman. 

The settings are delightfully artistic and 


out of 20% 
„ 20% 
,, 20 % 
,, 20 % 
,, ^ 

,, 100 % 

H. M. 

Story and Dialogue 


Direction .... 


Acting .... 


Recording and Photography 

1 * % 

General .Ippeal .... 



“The Spirit of the West” 

Offered by: Universal. Produced by: Allied 
Pictures. Directed by : Otto Brower. Photo- 
graphed by : Harry Newman and Tom Galligan. 
Length: 6,283 feet. Release Date: August 1, 
1932. Certificate; U. Recording; R.C.A. on 


Johnny Ringo Hoot Gibson 

Dorothy Moore Doris Hill 

Matt Ryder Hooper Atchley 

Tom Fallon A1 Bridge 

Bowie Moore Lafe McKee 

Ricardo George Mendozo 

Ramon Chas. Brindley 

Toby Walter Perry 

Suitability : Average “Western” offering. 

The name of Hoot Gibson should get this 
film over, though the Western “ fan ” will find 
it a little disappointing from the point of view 
of a fast action picture. 

As Johnny Ringo he is an accomplished 
cowboy, who returns, after an absence of 10 years, 
to rid the Moore ranch of a couple of unscrupulous 
cattlemen, who have killed the owner and are 
depriving Dorothy Moore (Doris Hill) of her 

Hiding his real identity, he takes a job on 
the ranch as dishwasher and proceeds to dispose 
of his opposition by kidnapping the henchmen 

April 27, 1932 



of the two crooks. With the remaining two it 
is a case of “ when thieves fall out,” and Johnny 
reaps his reward when Dorothy asks him to 
take care of her for good. 

A spot of rodeo, a brief display of rough 
riding by Gibson and a little gun play hold 
the production together. Doris Hill is a pretty 
heroine, and Hooper Atchley and A1 Bridge 
adequately fill the villain roles. 

On the' whole, the development is more in- 
credulous than usual with even this type of 
film. There is some compensation in picturesque 


Story and Dialogtte 


out of 20% 

Direction .... 


„ 20% 



„ 20% 

Recording and Photography 



General .Appeal .... 




,, 100% 

H. .M. 

“ Jungle Hell ” 

Offered by : Wardour. Directed by ; J ■ Leo 
Meehan. Length : 7,041 feet. Release Date : 
August 8, 1932. Certificated. Recording; 
R.C.A. Sound on Film. 

Suitability : For any hall where travel pictures 
are liked. 

These finely photographed studies of natives 
and wild life encountered by Mr. and Mrs. Martin 
Johnson in the Solomon Islands, New Hebrides 
and Equatorial Africa, if not absolute novelties 
to picture-goers, are intensely interesting. 

The early portion makes the stronger appeal; 
in fact, the film might be advantageously shown 
in two parts. The method of presentation is 
somewhat unusual, the assumption being that 
Mr. Johnson is showing this picturisation of his 
travels to a party of friends in his drawing room. 
His wife, whom he affectionately alludes to as 
“ Osa,” is among them, and frequently supple- 
ments his useful commentary by explanations of 
her own. 

.\mong the items especially noteworthy are 
the Devil Men, Head Hunters drying their grue- 
some spoils and the burial alive of old natives. 
In the -African portion are many amusing pygmies 
and remarkable shots of lions, zebras, elephants, 
rhinos., etc. 

I. J. 

“Sin’s Pay Day” 

Offered by: Wardour. Produced by: Talking 
Picture Epics. Directed by : George B. Seitz. 
Photographed by : Jules Cronjager. Length : 
5,455 feet. Release Date : Not fixed. Certificate : 
A. Recording : I nter national on Film. 


Iris Markey Dorothy Revier 

James Markey Forrest Stanley 

Chubby Dennis Mickey McGuire 

Lonie Joe Harry Semels 

David Lee Alfred Cross 

Jake Bernheim Hal Price 

Robert Webb Lloyd Whitlock 

Jane Webb Bess Flowers 

Suitability : Fair second feature booking. 

-A little more originality in story and less 
blatant appeal to the unsophisticated on the ■ 
part of the director would have made of this 
a more worth-while picture. One is able to 
anticipate every narrative twist and the climax 
is early a foregone conclusion. 

Markey (Forrest Stanley) is a lawyer who is 
fast amassing a fortune by successfully defending 
murdering racketeers. His wife. Iris (Dorothy 
Revier), disapproves, and when, through her 
husband’s eloquence, Lonie Joe (Harry Semels) 
again evades the law, she leaves him. 

He takes to drink and comes down to the 
gutter without ever approaching her, despite 
the fact that she is only a few blocks away with 
a friend. small boy helps him to regain some 
sort of respectability, and the two become 
greatly attached to each other. Later the boy 
is killed by Lonie Joe. 

Markey offers to bring the culprits to justice 
provided he is allowed to prosecute. His offer 
is accepted, he brings off a big coup and is re- 
united with his wife. 

In pointing his moral, the director has painted 
a deplorable picture of the man’s degradation 
and plays on the sympathies of the indulgent 
patron from the child angle. 

Forrest Stanley acts with sincerity in the role 
of Markey and is worthy of a more dignified 

character. Mickey McGuire, who takes the part 
of the youngster, has. some appropriate lines 
which will certainly get the laughs, and Dorothy 
Revier does her best as the conventional wife. 

Settings are adequate. 


Story and Dialogue 


out of 20% 

Direction .... 


, , 20% 



,, 20% 

Recording and Photography 



General .Appeal .... 


,, 20% 


,, 100% 

H. M. 

“Scandal for Sale” 

Offered by: Universal. Produced by: Carl 

Laemmle. Junr., for Universal. Directed by ; 
Russell Mack. Photographed by : Karl Freund. 
Length : 6,841 feet. Release Date : Not fixed. 
Certificate ; A . Recording ; Western Electric 
OH Film. 


Jerry Strong Charles Bickford 

Claire Strong Rose Hobart 

Waddell Pat O’Brien 

The Blonde Claudia Dell 

Treadway J. Farrell MacDonald 

Mary Jane Graham 
Buster Phelps 

Harry Beresford 
Berton Churchill 
Glenda Farrell 

Suitability : Sound general booking. 

This is another newspaper story, preaching the 
same moral as others, but exhibitors should 
not allow this fact to overshadow their better 
judgment. It must rank as one of the best of 
its kind and has sufficient thrill and heart interest 
to satisfy the most blase of patrons. 

In followng the adventures of Jerry Strong 
(Charles Bickford), an editor with a flair for 
sensationalism, the spectator will at times be 
lifted from his seat. True, there is more than 
a passing interest in the man’s domestic affairs, 
which become more tragic as his scandal sheet 
undermines all his friendships and affections. 

Each flashing headline is illustrated by shots 
of the events outlined, disasters at sea, airplane 
and motor smashes, and the crazy suicide of a 
drunken motorist. Jerry’s cup of sorrow is 
filled when he loses his best friend, who acts as 
radio expert in an ocean flight financed by Jerry’s 
paper. The last moments of the two aviators 
and the ’plane’s crash into the sea are put over 
with vivid realism. 

The dialogue is forceful and witty, though at 
times the wisecracks are badly mistimed. There 
is strong child appeal and the characterisation 
is excellent. 

Charles Bickford has few rivals in the por- 
trayal of the forceful and even brutal character , 
but here he manages to gain much sympathy 
as an excellent family man who permits his 
ambition to run away with him. Rose Hobart 
pleases as the wife and Pat O’Brien as Jerry’s 
pal, who hides his affections for Jerry’s wife 
until after his departure on the flight, does 
some fine work. 

From the opening sequence, which deals with 
a rather sordid murder, to the final fade-out 
this story is full of action and cannot fail to 
make a lasting impression. 


Story and Dialogue 


out of 20% 

Direction .... .... '• 


,, 20% 




Recording and Photography 


,, 20% 

General .Appeal .... 


.. 20% 


,, 100% 

H. M. 

“The Airmail Mystery” 

Offered by : Unidersal. Directed by : Ray 

Taylor. Length: 12 fwo- Reel Episodes. Release 
Date; July 11 , 1932. Certificate: U. Photo- 
graphy by ; John Hickson. 


James Flavin Wheeler Oakman 

Lucille Brown Nelson McDowell 

Suitability : Serial melodrama packed with 

aerial stunts for the masses. 

The owners of a Western gold mine find it 
easier to extract the precious metal than to get 
it safely conveyed to the- mint, a mysterious 


out of 20% 








,, 20% 


,, 100% 

marauder in a ’plane known as “ The Black 
Hawk ” suddenly appearing and attacking cars 
or ’planes. • 

Bob, one of the partners, determines to over- 
come the robber. This leads to a series of aerial 
conflicts, while a car conveying the remainder of 
the gold is wTecked by a bomb dropped by the 
“ Hawk.” 

It is difficult to appreciate these thrilling 
happenings as they probably deserve, for while 
viewing three episodes without a break (con- 
taining 5,239 feet) it is impossible to avoid a 
feeling of weariness. However, as one chapter 
only will be shown in programmes, audiences at 
popular halls will certainly find the adventures 
and stunts of absorbing interest, and watch for 
the next instalment. 

The acting is excellent, the production good 
and the photography noteworthy. 

Story and Dialogue 
Direction .... 


Recording and Photography 14% 

General Appeal .... 

I- J. 

“ Destry Rides Again ” 

Offered and Produced by : Universal. Directed 
by ; Ben Stoloff. Photographed by : Daniel B. 
Clark. Length ; 5,279 feet. Release Date ; 
September 12, 1932. Certificate : U. Recording ; 
Western Electric on Film. 


Tom Destry Tom Mix 

Sally Claudia Dell 

Brent Earle Foxe 

Wendell Stanley Fields 

Suitability : Western of below average stan- 
dard, with possible pull on star’s past reputation. 

.•\fter an absence of some years, Tom Mix 
returns to the screen in his first talking picture. 
By no means the first celebrity to attempt a 
“ come-back,” he is no more fortunate than 
most and reveals but a shadow of the personality 
that once elevated him to his high position in 
silent stardom. 

He appears here in a story containing all the 
usual ingredients — bandits holding up stage 
coach, a crooked sheriff and an unscrupulous 
partner, a shadow on the hero and his ultimate 
vindication at the expense of the bad element. 

.\11 this hokum is worked out slowly and with 
too little action, with a bit of love interest thrown 
in as make-weight. What thrills one sees are 
largely obvious fakes, while the several fist- 
fights would be more acceptable in a music hall 
knockabout turn. Acting generally is also too 
much of this nature, the fright of the bad men 
when Tom is released from gaol being especially 

In fact, the better way to put the picture up 
to the public will be as broad farce rather than 
Western drama. 

Story and Dialogue 
Direction .... 


Recording and Photography 
General .Appeal .... 


out of 20% 




,, 20% 


„ 20% 




,, 100% 

B. C. 

Girl Crazy ” 

Offered and Produced by : Radio. Directed by : 
Wm. .A. Setter. Photographed by : J. Roy Hunt. 
Length : 6,646 feet. Certificate ; U. Record- 
ing : R.C..A. on Film. 


Jimmy Deegan Bert Wheeler 

Slick Foster Robert Woolsey 

Patsy Dorothy Lee 

Tessie Deegan Mitzi Green 

Danny Churchill Eddie Quillan 

Kate Foster Kitty Kelly 

Lank Sanders Stanley Fieldg 

Suitability : Average musical comedy type 

offering with pull on stars’ names. 

Up to that last picture, Wheeler and Woolsey 
showed a marked improvement. In this musical 
comedy offering they have slipped back a step 

{Continued on page 1 . 



April 27, 1032 

British Studios 

F. W. Kraemer from the rostrum at Beaconsfield directs a travelling camera shot for his current 
Gainsborough-British Lion picture of Edgar Wallace’s “ The Flying Squad ” 


By Councillor 

Lodge Anima After Golf Trophy 

Lodge Anima, Glasgow, have decided to have 
another try at winning the Haggart Speirs Golf 
Trophy, which is competed for annually by teams 
representing Masonic Lodges in the Glasgow 
province. Bros. J. Watt, James Wallace, Willie 
Bendon and .\lex B. King, J.P., have been chosen 
to tackle the task. 

Another Super for Glasgow Suburb 

Plans for a super cinema in the Possilpark 
district of Glasgow have been prepared by James 
McKissack, the Glasgow architect. Ex-Bailie 
James Welsh and Councillor George Smith are 
the leading lights in the promotion of this scheme. 
The new house will be on the same lines as the 
Kingsway, Cathcart, and will probably be run 
by the same company. 

Cupid’s Latest Capture 

Manager William Morrison, of the New Star 
Cinema, Maryhill, Glasgow, is signing a matri- 
monial contract on June 3rd in the Douglas 
Hotel, Glasgow. The “ boys ” wil ee to it that 
Willie gets a great send-off. 

Calder, Govanhill, Opened 

There was no formal ceremony at tj, pening 
of the new Calder Picture House, Govanhill, 
Glasgow, on Monday evening. James Hamilton, 
the promoter, is some hustler, for it is only 
fourteen weeks since work was commenced on 
the site, .\ccommodation is provided for 1,300 
patrons, the balcony having 600 seats, and the 
stalls TOO. The latest model Western Electric 
“ talkie ” apparatus has been installed. Mrs. 
Diamond, who has capably managed the Ard- 
gowan Picture House, in addition to controlling 
the bookings for the Hamilton Circuit, has been 
transferred to the Calder. 

West Wins Friedman Cup 

Last Sunday the annual tussle between teams 
representing the East and West of Scotland 
Cinema Trade, took place at Crow Wood Golf 
Course for the Sydney Eriedman trophy. After 
keenly contested rounds the West of Scotland 
emerged the winners by seven games to five. 

Managerial Moves 

Jfanager Ronnie Simpson, who has been 
manager at the Florida, Kingspark, Glasgow, 
since it opened, is leaving this week-end. He has 
been appointed manager of the two Port Glasgow 
halls controlled by A. B. King, namely, the 
Eclipse and the Palace. The managerial chair 
at the Ardgowan Picture House, Glasgow, is now 
occupied by George Allen, who was formerly at 
the Bijou, Cowcaddens, Glasgow. 


James McBride 

Has Stirling Project Dropped ? 

I learn from an authoritative source that the 
plans for a new cinema in Stirling, which was 
sponsored by Mr. Davidson, a Glasgow merchant, 
have been withdrawn from the local Dean of 
Guild Court. No information as to the hitch 
in the project is available. 

Stirling Alterations Passed 

At long last the proposed alterations at the 
Alhambra Theatre, Stirling, for the purpose of 
making it suitable as a cinema have received the 
approval of the local Dean of Guild Court. The 
Court at previous sittings had turned down the 

Orient Nearly Ready 

When the Orient, Gallowgate, Glasgow, opens 
next Monday, it will be found to be one of the 
finest halls in Glasgow, and even further afield. 
Several important innovations have been made 
in its construction. 

Our Luxurious Divan Tub 


FROM 25 /- 

50,000 recently supplied to 
the leading Glasgow Cinemas. 


of all kinds carried out with- 
out interfering with business. 

Keenest estimates without obligation. 

Write or Phone for our represenlatioe to call 




Telephone - - • CENTRAL 5289 

Harry Lachman is to direct " Insult, 
played at the Apollo Theatre, for Paramount- 
British — his third in succession for the 

♦ * * 

-\lthough the Salvation Army is opposed, 
on principle, to the cinema, officials of the 
organisation gave helpful advice to Harry 

Lachman, who reproduced an “ Army 
band in his Paramount film of London life, 
" Down Our Street.” 

Pentagram announce a gala dance at the 
Royal Hotel, Woburn Place, Russell Square, 
W.C., on Monday, May 9th, from 7 p.m. 
till 12 p.m. Tickets, at 2s. 6d., obtainable 
from Headquarters, 17, Coventry Street, 


* * * 

Described as a drama of the " unseen 

millions,” “ Men of Darkness ” is in active 
production at Delta Studios, Bushey, for 
E'ilmophone release. It is an original story, 
said to be by a prominent man in the coal 
industry (why not named ?), and will portray 
the life of the British collier. Widgey R. 
Newman is directing. 

♦ * * 

Tommy Bentley is to direct Leslie Fuller 
in “The Last Coupon” for British Inter- 


On the application of the executors of the 
will of the late “ Solly ” Joel, Mr. Justice Bennett 
in the Chancery Division on Friday last appointed 
William Herbert Chantrey, chartered accountant, 
receiver and manager of the Dominion Theatre^ 
Ltd., Tottenham Comt Road, W. 

J. M. Cover, K.C., on their behalf, said they 
were the holders of £187,600 first mortgage 
debentures which had become due and payable 
owing to the company’s default in paying the 
last quarter’s interest, while the security had 
become enforceable because of the company’s 
failure to redeeni the last annual amount of 
the debentures — 2 per cent. The company was 
still carrying on business and it was proposed 
to continue to do so. The Midland Bank as 
the holders of the second debentures and the 
trustees of the first debentures agreed to the 
appointment of Mr. Chantrey, who had had 
considerable experience of dealing with theatrical 
affairs. But he would require £7,000 or £8,000 
to meet current obligations. 

His Lordship gave leave for Mr. Chantrey 
to act at once and to borrow £8,500 so that 
the theatre could be carried on. 


Shareholders of the Coliseum Picture House, 
Litherland, Liverpool, held their twelfth ordinary 
general meeting at Litherland on Tuesday of 
last week, when it was reported that, owing 
to the small margin of net profit, the directors 
did not propose to recommend the payment of 
a dividend. 

The subscribed capital in this company is 
£22,000, but there arc liabilities outstanding 
by way of debentures and bank overdraft 
totalling £14,500. Profit on trading account 
was £1,852, but, after the deduction of directors’ 
fees (£572), bank interest, debenture interest, 
depreciation, etc., amounting to about £1,300, 
there remained only a net profit of £30, which 
was transferred to the appropriation account. 


When Thomas Attwell, proprietor of the Cecil 
Cinema, Treforest, was summoned at Pontypridd 
recently for exhibiting films without a Board 
of Trade licence, it was stated that he was liable 
to fines approximating £370. 

T. .Mien Pratt, Cardiff, who prosecuted for the 
Board of Trade, said two warnings that a licence 
was necessary had been sent to Attwell. 

D. W. Harris, Pontypridd, for Attwell, pleaded 
guilty and said that his client depended upon the 
manager of the hall, who let him down. 

The Bench imposed a fine of £5, with £5 5s. 

April 27, 1932 


{Contimted from page 11) 

or two, though this is due more to the poverty 
of the material than to the artists’ work. 

It is, at the best, a melange of nonsense, good 
in parts, but distinctly poor in others. There is 
no attempt at continuity ; gag following gag, 
with little or no relation between one and another. 

At times the action gets down to sheer knock- 
about, and it is this, and the eccentric dressing 
and fooling of the two stars which will make the 
biggest appeal to the “ popular ” patron. 

The story concerns a girl-crazy youth who is 
called to the W’est by his father and decides to 
bring the bright lights and the girls to his father’s 

A Western flavour is given the production b}' 
some burlesquing of short-lived sheriffs, and 
Wheeler’s successful candidature for that office. 

The W’s acquit themselves well ; Dorothy 
Lee dances well but speaks terribly ; Eddie 
Quillan is a bright youth, and the juvenile Mitzi 
Green shows amazing talent in a series of im- 

Recording and settings are first-rate. 


Story and Dialogue 


out of 20% 



,, 20% 



,, 20% 

Recording and Photography 


,, 20% 

General .Appeal .... 


,, 20% 


„ 100% 

H. M. 

“ The County Fair ” 

Offered by : P.D.C. Directed by : Louis King. 
Length: 5, S59 feet. Release Date : /idy 18, 19.32. 
Certificate: A. Recording: Western Electric. 

Hobart Bosworth Ralph Ince 

Marion Shilling William Collier, jun. 


Suitability : Conventional, but exciting, racing 
drama, with darkie humour. Good popular hall 

Though Colonel Ainsworth has suffered re- 
verses, he still owns the mare “ Little Alice.” 
His daughter makes the acquaintance of Jimmie 
Dolan, an e.x-jockey. In spite of squabbles the 
young couple hold together. Barnett, an ex- 
gangster, employs his minions to dope “ Little 
Alice.” Baffled by Jimmie, drastic measures are 
taken to prevent the horse running in the Handi- 
cap. But their plans fail and ultimately their 
“ villainy ” is defeated and “ Little Alice ” wins 
the race. 

In spite of sundry unnecessary interpolations, 
this, picture provides excellent entertainment. 
The result is never in doubt and the appeal is 
to the unsophisticated. 

Nevertheless, interest is well sustained. Pro- 
duction is good and the acting satisfactory. 


Story and Dialogue 
Direction .... 

Acting .... 

Recording and Photography 
General .Appeal .... 

10% out of 20% 
15% ,, 20% 

1-1% ,, 20% 

15% ,, 20% 

12% „ 20% 

66 % ,, 100 % 

I- .1- 

“The Lightning Warrior” 

Offered by : Ideal. Length : 12 Chapters. 

Release Date : Kot fixed. Certificate : U. Re- 
cording : Disney Film. 


Rin-Tin-Tin Georgia Hale 

Frankie Darro Lafe McKee 

George Brent etc. 

Suitability : Useful serial for Provincial 


Western settlers, who believe the district free 
of Indians, are puzzled and alarmed by the 
mysterious rumble of drums, bow and arrow 
murders and warnings that the whites must clear 
out. An elusive wolf-man haunts the neighbour- 
hood, and the father of little Jimmy (Frankie 
Darro) is killed. With his dog he endeavours to 
trace the murderer. 

This serial has several points of appeal — the 
picturesque settings, the affectionate Alsatian, 
Frankie Darro’s acting, and a weirdness of 
atmosphere. Needless to say, there is much 
rapid action, especially after the Indians appear, 
with their blood-curdling war cries. In addition. 


there is a melodramatic villain hovering in the 


Story and Dialogue 


out of 20% 

Direction .... 


., 20% 



,, 20% 

Recording and Photography 


,, 20% 

General Appeal 


., 20% 


,, 100% 

I- ,T- 

“The Galloping Ghost” 

Offered by : Ideal. Directed by : Reaves Edson. 
Length : 12 Episodes. Release Date : Not fixed. 
Certificate : U. Recording : Disney Film. 


“Red” Grange F'rancis X. Bushman, jun 

(.American athlete) Tom Eugan 
Dorothy Gulliver etc. 

Suitability : Average serial for second-class 

Chapter 1 — “ The Idol of Clay,” 2,817 feet. 

Chapter 2 — “ The Port of Peril,” 1,658 feet. 

After a strenuous baseball struggle “ Red ” 
discovers that the slackness of his friend “Buddy ” 
is due to his secret marriage with an unscrupulous 
blonde, and that he is about to betray his team 
to a gambling ring. ' Red’ prevents this by taking 
drastic measures, falls in love with Barbara 
(Buddy’s sister), but is accused of murdering a 
player for a rival team. 

Judged by the tests applicable to serials, this 
production must be pronounced a success. It 
is packed to overflowing with sensational inci- 
dents, though many arouse smiles of incredulity; 
is provided w'ith a hero who willingly bears 
obloquy rather than betray his friend, a heroine 
who shares perils innumerable with the man who 
loves her, and, in the background, a sinister gang 
whom the discerning filmgoer knows 'vill eventu- 
ally bite the dust. 

Production is good, with parachute descent, 
motor-boat chases, etc. 


Story and Dialogue 


out of 20% 

Direction .... 


,, 20% 



,, 20% 

Recording and Photography 


,, 20% 

General Appeal .... 


,, 20% 


,, 100% 

I. J- 

Short Product 

“ BOSKO’S SHIPWRECK ” (Warner Bros.). 
“ Looney Tunes ” Cartoon. 631 feet. Release 
date : Immediate. Certificate ; U. What a 

shipwreck ! And what an island ! This cartoon 
will get over anywhere and everywhere. 

“ CIGARS . . . CIGARET-TES ” (Warner 
Bros). “ Pepper Pot ” Series. 903 feet. Release 
date : Immediate. Certificate : U. Wicked man 
tries to snare the virtuous little cabaret girl, 
and so on. Is from the “ Pepper Pot ” Series, 
but, nevertheless, is not so hot. 

“ ON THE JOB ” (Warner Bros.). 922 feet. 
Release date: Immediate. Certificate: U. 

Dumb clerk, strong woman, irate manager and 
the usual ingredients in a second-rate hotel. 
There are much more usable shorts than this. 

“ BATTER UP ” (Warner Bros.). “ Booth 
Tarkington ” Series. 902 feet. Release date : 
Immediate. Certificate; U. Penrod and Sam 
in a youthful misadventure centred round a 
ball game. If your patrons like precocious 
American infants, you can book this one. 

“ FORE ” (Warner Bros.). 810 feet. Release 
date : Immediate. Certificate ; U. Wallace 
F'ord as a golf maniac ’'^■ho subordinates every- 
thing to this ruling passion. Faint traces of 

“ TEMPLE BELLES ” (Warner Bros.). 
649 feet. Release date ; Immediate. Certificate: 
U. Stage nigger and Chinaman wisecrack and 
dance before a Chinese temple background, with 
chorus of Chinese maidens to fill the gaps. Not 
of great value. 

“ COURT PLASTERED ” (Warner Bros.). 
708 feet. Release date : Immediate. Certificate : 
U. Comedy, featuring a dame named Helen 
Broderick, who relates how she got away with 
a murder charge — it was the judge who got the 
‘‘life sentence.” Has, two or three laughs. 

“ BELIEVE IT OR NOT ” (Warner Bros.). 
No. 1 of new RipleV Series. 756 feet. Release 
date : Immediate. Certificate : U. Robert L. 
Ripley shows some queer things found in a tour 
of North Africa. An average short of this type. 

“RUSSIAN AROUND” (Warner Bros.). 
659 feet. Release date : Immediate. Certificate : 
LL A short vaudeville show with a strong flavour- 
ing of the land of vodka. Would probably 
make a Russian laugh, but we’re not Russians. 

“ ONE GOOD DEED ” (Warner Bros.). 
799 feet. Release date : Immediate. Certificate : 
U. Another of the “ Booth Tarkington ” Series, 
featuring Penrod and Sam. The kids get all 
the glory for the capture of tw'o convicts, but 
it was the dog that did it. See comment on 
“ Batter Up.” 

ART CHOIR ” (Warner Bros ). 726 feet. Release 
date : Immediate. Certificate : U. With his 
inane wisecracking, Jessel spoils what would 
otherwise have been a good vocal number. As 
it is it will only irritate. 

“ SERVICE STRIPES ” (Warner Bros.) 
945 feet. Release date ; Immediate. Certificate : 
U. The soldier bet his comrades that they 
couldn’t answer “ Boloney ” to three questions 
he asked. It’s a word with a wealth of meaning. ! 

Van Dine Series. 1,952 feet. Release date : 
Not fixed. Certificate : .A. Extremely well 

photographed, this short develops plenty of 
mystery, which is, however, never clearly defined 
to the onlooker. The real reason for the murder 
of a man by a queer family with scientific leanings 
is never divulged, and, altogether, the picture 
appears only half finished. Average popular 

“ SKY HIGH ” (Warner). 936 feet. Release 
date : Not fixed. Certificate ; U. A cabaret 
show supposed to take place in an aerial ship 
of the future. The turns are only mediocre and 
the comedy element mildly amusing. Fair 

“ OFFICER SAVE MY CHILD ” ( Universal). 
1,686 feet. Release date : September 5, 1932. 
Certificate : A. Another humorous short with 
Slim Summerville and Eddie Gribbon as rivals, 
this time as members of the police force. Good 
popular booking. 

“ OBERAMMERGAU ” (F.N.F.D.). 800 feet. 
Release date : Not fixed. Certificate : U. 

Extremely interesting and picturesque pictures 
of the small Austrian village, which every 
10 years stages “ The Passion Play.” Those who 
take part make a remarkable study. Altogether 
a very pleasing short. 

1,600 feet. Release date : Not fixed. Certificate: 
U. A novel number, in which the participants 
in a musical pot-pourri are presented as characters 
stepping out of the books in which the author 
has created them. Some excellent dancing and 
broad comedy makes this worth while. 

Glorious Britain Series. Length : 858 feet. 
Certificate : U. Release date : Immediate. 
Delightful pictures of Southampton, ocean- 
going liners berthing and leaving docks, the 
ancient walls and gateways, and the glorious 
ruins of Netley Abbey. Should please every- 

“WINCHESTER” (H. and S.). Glorious 
Britain Series. Length ; 950 feet. Certificate : U. 
Release date : Immediate. The wonderful 

Cathedral, exteriors and interiors ; the old City 
gates ; King Arthur’s Round Table ; Wolvesley 
Castle ruins ; the famous Abbey Church of St. 
Cross and the quaint-garbed Brethren of the 
Order ; all come under the eye of the camera 
in this charming short. 

“NEW FOREST” (H. and S.). Glorious 
Britain Series. Length ; 954 feet. Certificate : U. 
Release date : Immediate. William the Con- 
queror’s hunting ground ; the Rufus Stone, 
where King William Rufus was killed W'hilst 
hunting ; the peaceful cloistered ruins of Beaulieu 
Abbey, sanctuary which King Hal desecrated ; 
round-up and marking of wild forest ponies. 
A most useful fill-up. 

“ WALTER HUSTON ” (Wardour). 830 feet. 
Release date : Not fixed. Certificate : U. A 
pertinacious young lady interviews this clever 
actor while he is in his open-air bath. Moderate 

“BEAU AND ARROWS” (Universal). 663 
feet. Release date : Immediate. Certificate: U. 
Clever and amusing Oswald Cartoon with Indians 
attacking covered wagons. 

“ NET BALL ”( t/;twmfli). 724 feet. Release 
date : Immediate. Certificate : U. Interesting 
pictures of this popular .American game with 
lengthy dissertation which requires abbreviation. 

“ BY THE SEA ” ( Ideal). 537 feet. Release 
date ; Not fixed. Certificate : U. Terry Toon 
Cartoon. Usual adventures, with rescue of 
heroine from marine monster. 



April 27, 1932 

At the C.E.A. Meetings 

New Censorship Problem in 


Mr. Cotton said lie tliouslit tlie public liad the 
greatest right to say wlietlicr or not the tlieatres 
sliould open on a Sunday, and it was their opinion 
that should count more than that either of Parliament 
or the cinema proprietors. . 

It was derided that the following resolution be 
put on the Minutes : — 

"That the General Council be requested to take 
all steps possible to inish foiavard Sunday Opening 
and make it universal throughout the country, and to 
create a campaign for it similar to the reduction of 
taxes campaign.” 

West Hartlepool Watch Committee’s Action 

A new attempt at local censorship was reported at the April meeting of the Northern Branch 
last week, when the Secretary announced receipt of a letter from the West Hartlepools Corpora- 
tion stating its decision to adhere more strongly to its regulations regarding provision of 
synopses of films to the Watch Committee 

The matter is, in characteristic Northern fashion, being taken up immediately by the Branch. 

T he CHAlRM.yx (W. Carr) reixirted on the question 
of the claslilng of local trade shows and said the 
Branch Secretary (Alfred Smith) and himself 
had been in communication with the ticrsou who was 
acting as secretary to a body of local renters. That 
gentleman had informed them that every effort was 
b<‘ing made to avoid the claslting of traile shows locally 
and to attain that object the renters had compiled a 
trade show register which was to become operative 
on and from May 1st next. 

The Branch had not received official intimation of 
the existence of this new renters’ organisation. 

Service Negotiations 

A report was given by the Chairman on the latest 
agreement which the Association had been able to 
obtain for B.T.-H. users, which was considered very 
satisfactory. In regard to the communication which 
he had received from Sound Equipment, no mention 
had been made of the “ spares kit ” promised to every 
B.T.-H. user, but he had since been assured by letter 
that this ■■ spares kit ” would be handed over to all 
B.T.-H. users entering into the new agreement. 

F. W. Morrison reported that the General Council 
were of opinion that an excellent arrangement had 
now been ntade with Sound Equipment, Ltd. As far 
as the Western Electric users were concerned, 5Ir. 
Morrison said a communication had been received 
that their previous reduction was apparently final, 
but the users of M'estern Electric apparatus were not 
satisfied to allow the matter to remain as it was, and 
the same committee had been appointed to negotiate 
with Western Electric for better terms. 

Summer Conference 

Following subjects were recommended for dis- 
cussion at the Conference : — 

1. Film rentals and trading conditions generally. 
2. I'nification of licences. 3. Film censorship. 

The Branch also recommended that the subjects 
to be discussed at the Conference should only be those 
selected from exhibitors’ suggestions, and less prom- 
inence should be given to renters and advertising 

Delegates at Council Meetings 

Discussion took jilace with reference to the revision 
of the resolution adopted by the Branch during 1928, 
which limited the expenses of Branch delegates to the 
cost of one year’s attendance of one delegate. 

The following recommendation was made to the 
Branch : — 

“ That the resolution restricting the attendance 
of Branch delegates to the General Council meetings 
bo revised or rescinded.” 

T. H. Scott suggested that in future no restrictions 
whatever be placed upon the delegates attending the 
General Council meetings, and that same be left to 
their own discretion and judgment. 

E. R. E.\die submitted that any restriction placed 
by the Branch uiwii its delegates was interfering with 
the voting powet and influence of the Branch at General 
Council meetings. 

“ In view of the size of this Branch, which is one of 
the largest in the .\ssociation, it strikes me.” observed 
J. S. Sneli.. " that it is very strange that such a Branch 
can only afford to pay one dele tCe's expenses.” 

J. Broit.hton recalled that when the resolution was 
put into effect during 1028 it was owing to the need 
for economy in this respect. 

F. W. Morrison said there seemed to him to be 
greater strength when more than one of the Branch 
delegates was luesent at those meetings. 

” If it is necessary in the members’ interests for all 
your delegates to attend the General Council meetings 
in Ixmdon all the year round.” said Mr. Snell, ’’ and 
the Branch funds become exhausted, then turn to the 
headquarters in Tamdon and get some more money 
from there and let the .Association representatives in 
London restrict their jo.v rides at home and abroad.” 
The motion was carried. 

Censorship at West Hartlepool 

The SECRETARY read a letter handed to him the 
previous day by a member in AVest Hartlepool, which 
intimated that the attention of the Watch Committee 
had been drawn to the que.stionable type of films 
exhibited at local cinemas and that the Committee in 
future intended to strictly enforce condition Xo. 7, 
endorsed on the Cinematograph Licences, stating: — 
“ No film shall be shown unless three clear days’ 
notice, stating the name and subject of the film, 
together with copy of any synopsis or description 
used or issued in connection with the film, has been 
given to the licensing authority ; and the licensee 
shall, before its public exhibition, if the licensing 
authority so require, exhibit the film to such persons 
as they may direct.” 

The letter proceeded that a sub-committee had been 
appointed by the Watch Committee to examine the 
synopsis avhen submitted. 

F. W, Morrison iiointed out that the Association 
had contested the question before where Watch Com- 
mittees delegated their power to a sub-committee. 
The law distinctly stated that this duty must be 
carried out by the whole of the Committee. 

The Secretary said he had had a telephone con- 
versation with X’orman Hart on the subject, Jlr. Hart 
maintaining that the authority concerned could carry 
out the condition. 

'The Secretary also reiiorted having just had a 
telephone communication with the 'Town Clerk of West 
Hartlepool, and had asked him if it was possible to 
have the matter iiostponed for another month before 
it became operative. The Town Clerk had promised 
to place the suggestion before the Chairman of the 
AVatch Committee the following morning when he felt 
sure the course suggested would be agreed to. 

It was decided to leai-e the question in the hands of 
the AA'est Hartlepool exhibitors to obtain the decision 
of the Chairman of the AA’atch Committee the following 
day and to communicate same to the Branch Secretary. 

It was also agreed “ That the Chairman, Secretary 
and F. AY. ilorrison be deputed to interview the Town 
Clerk of AA’est Hartlepool at the first available oppor- 
tunity with power to obtain a definite conclusion.” 

North Staffs Wants 
Sunday [Shows 

“ Let the Public Decide ” 

T here was a representative gathering of exliibitors 
at the North Staffs Branch meeting on Friday, 
when Alderman R. Beresford presided. 

The question of the advisability of aiipointing a 
1 egal adviser to the Branch came up for discussion, 
H. Cotton stating that it was quite a usual thing 
for a Branch to have its own legal adviser, with whom 
they would be able to discuss any legal point with 
which they were confronted. 

The Chairman suggested that all advice necessary 
would be given them through the (Jeneral Council. 

Ajjpointment of a honorary solicitor was proposed 
by Mr. Cotton, seconded by Bert Miller, and 
unanimously agreed by the meeting. 

Mr. Barrington introduced the question of the 
price of posters, the cost of which, he thought, much 
too high. There had been no reduction in price, he 
said, for six years. 

On the suggestion of Air. AIiller, the qticstion was 
put on the minutes for the next meeting. 

AVhat About Advertisements ? 

Another pro])osal which received energetic dis- 
cussion was that of cutting down advertising in local 
newspapers. Mr. AIiller said he considered a tre- 
mendous amount of money was being wasted on the 
size of advertisements. 'The public only wished to 
know what films were being exhibited, and they could 
do that (luite easily from a small advertisement as 
from a large one. 

He also introduced a novel scheme in which he 
suggested that the cinemas in each town of Stoke-on- 
Trent and Newcastle should have a jianel advertise- 
ment, with one. panel for each town. 

It was decided that this question of advertising 
be put on the agenda for next month. 

Public Should Decide 

A subject which has been the cause of considerable 
discussion for some time in the district — that of 
Sunday Opening — was again brought up by Mr. 

H. Cotton pointed out that in an industrial area 
like Stokc-on-'Trent and Newcastle, Sunday Opening 
was a very dilferent proi)Osition from a ])leasurc resort, 
or even a city like London. .A theatre in the district 
like this depend(>*l ui)on a certain number of peoide 
who visited the theatre regularly, and he was not 
sure that to open on a Sunday would not tend to 
seriously decrease the patronage on Monday and 
during the week. 

Air. AIiller answered that he was certain that this 
was not the case. 

Alderman BeresfORD Slid that, personally, he did 
not think that the public wanted Sunday cinemas. 

Other members also asiertcd that when they had 
opened for a charitable effort on a Sunday it had 
affected their takings during the week. 

Cheaper Posters, 

South Wales’ Demand 

M ONTHLY meeting of the South AVales Branch 
was held on April 15th, when J. Ernest Si>rague 
was in the chair. 

In response to the General Secretary's request, the 
following subjects were suggested for discussion at 
the Summer Conference : Service Charges, 1 ilm 

Rentals, Publicity with Percentage ‘Films. Performing 
Rights. Cinema Crowd Psychology. Censorship, 
Licensing Restrictions. " The Differences of Construc- 
tion, Development ami Appeal of British and Foreign 
'Films,” and “ The Difference of American, British 
and Continental Humour, Student Life. Home Life 
and Ridicule of Authority, as Depicted in Films.’ 

Packing of Single Reels 

The practice of sending newsreels in six-reel boxes 
was mentioned, a letter being read from the local 
manager of Universal stating that he was hoping 
to have the matter remedied at his head office. 

S. Attwood said he had had newsreels in single 
reel boxes, but other members said the old practice 
was still being continued. 

It was decided to write again, pointing this out. 

A “ Poster Holiday ” 

The Secretary (AA'. .1. Fooks) stated that there 
was wide divergence of prices for posters, but in eaeli 
case there had been no reduction for the past tew 

W. Berrimax tliousht they should tachle tlie 
renters, «and. failing any consideration from them, 
organise a “ poster holiday ” and use handwritten 

J. Tinsley said they should fight to get posters 
thrown in with percentage films. 

Mr. Sprague said the present position was that 
certain firms were suppl>ing free publicity to certain 
cinemas, but now had decided to cut out all tree 
publicity. . ^ 

H. Victor Davis favoured the suggestion that they 
should press for reductions, and point out that unless 
reasonable concessions were made tliey were going 
to recommend members to resort to handwiit1<*n 
posters. . , .. 

It was decided to adopt this suggestion and wTite 
to the various firms, pointing out that tliere were no 

• it- i. - ,1 I,-.!*-!, <1 fTrt 

Hull’s Conference 

C OAiMENT on the poor .afteiidaiice of memhers 
was made at the monthly meeting of the Hull 
and District. Branch last AVednesday, when 
T. 'FawleY .Tl'DGE was in the chair. 

The question of the resolution of the Nortlieni 
Branch to refrain from booking was discussed, hut 
it was agreed to let the matter lie on the table. 

“ Effort Would be Futile " 

The Budget was then dealt with, and tlie Chairman 
said tliat, after reading the Chancellor’s speech, lie 
had come to the coiiclusioii tliat any effort they 
made would be fiit*lle. 'The four local AI.P.s bad 
not all given their support. 

The Branch’s efforts to obtain a reduction in Ibe 
charges for film transport were reported on by AA . 
Rockett (Secretary). 

A letter was read from the Film Transiiort Service 
offering reductions in charges. 

The Chairman agreed that it was cheaper by road 
and in recognition of the generous offer, said they 
sliouhl endeavour to get the four balls that were 
using the railway to siqiport the road .senice. Ibis 
suggestion met with approval. 

No Reduction 

The Branch had been making an effort to secure 
for its menibers a reduction in the service clwarges 
of the. AA’estern Electric, and tlie Chairman said he received a deputation from the eoiniuiny to 
discuss file matter. 'The company stated tliat no 
reduction could be. made at the moment. 

T. 'Fawicy Judge (Chairman), Alderman R. AA . 
AA’^lieeldon (Vice-Chairman). AA'allaec Rockett (Secre- 
tary), Brinlev Evans, A. Spinks, J. AA'lieeldon, R. S. 
Roberts, F. Robinson and R. Austin were elected 
delegates for the forthcoming eoni'ercnce. 

April 27, 1932 



Season Tickets for Sovereigns 

Interesting Questions at West Lancs C.E.A. 

Here is a pretty poser — it was asked at the West Laaeashire [C.E.A. at Preston on April 
19th — for those who like solving conundrums : — 

An exhibitor offers to supply for a golden sovereign a six months’ season ticket, entitling 
the holder to 37s. 6d. worth of entertainment. As the value of a golden sovereign is, say, 

25s. 6d., on what amount should (a) the renter’s percentage and (b) Entertainments Tax be 
paid ? 

A ttention was called to au advertisement hi 
a Preston newspaper, the iiroprietor of one 
cinema stating that one golden sovereign 
would imrehase a six months’ contract, giving 37s. (id. 
worth of entertainment. One member said he would 
like to know what amount of Entertainments Tax 
had to be paid on a golden sovereign. Was it reckoned 
as being worth 20s. or 25s., according to the value 
of gold ? 

The Chairman (James Atroy) asked how the renter 
was affected. People using contracts sometimes just 
showed their season ticket to the checktaker on 
entering a theatre. 

Renters Don't Care 

The .Secretary (Harry Hargreaves) reported that 
several theatres were still carrying on with the issue 
of contracts. He had brought the point, so far as it 
affected the renters, to the notice of certain firms, 
but they evidently had decided to take no action, 
presumably because the theatres were circuit houses. 

Several members said they would like to have infor- 
mation of their obligations, both to the renters and 
to the Entertainments Tax authorities. 

The Secretary was instructed to write to Head 
Office for information on the point. 

“ An Old Gag ” 

Mr. Ch.vlmers asked if it was legal to admit two 
persons to a theatre on one ticket of admission. 

The Chairman said it was, and that this was one 
of the oldest gags in the entertainment world. 

Mr. AVinlow said he knew one theatre which had 
nereased its takings by this plan from £140 to £4(i() 
per week. 

Sound Equipment Contract 

Four representatives of Sound Equipment. Ltd., 
attended the meeting to discuss with members their 
objections to the new servicing contract. 

The CHAIR5IAN stated that a good many Branches 
had already accepted the new service agreement of 
Sound Equipment Company, Ltd. 

£8 a Visit 

The Secretary said exhibitors in the area con- 
sidered that the proposed new rate of £2 per week 
for one visit per month, which was equivalent to 
£8 per visit, was too much. There should not be a 
month between each visit, because as sets got older 
they required more attention. 

He directed attention to the statement which 
appeared in The Bioscope of March 30th, that the 
coinjiany’s service was based on efficiency and pro- 
posed to replace the old faders by more suitable 
aiiparatus, and that changes in sets would cost about 
£20 per theatre. 

The representatives of Sound Equipment said that 
statement was correct, but they were unable to state 
what would be the total cost of bringing all these 
sets up to date. 

C. SiMP,soN remarked that exhibitors thought they 
could obtain service of the quality they wanted at a 
much cheaper rate than So\md Equiinnent were 
charging. At one of his theatres he was paying only 
15s. iier week. 

£30,000 Worth of Spares 

The Sound Equipment representatives replied that, 
having regard to the fact that they were carrying 
in different parts of the country stocks of spares and 
replac’cmcnts to the value of £30.000, it was inqiossible 
to provide first-class service at such a figure. 

What we object to,” said the “ is 
this idea of £8 per visit. What we have to reckon is 
how much we have to take before we can pay that 
fee. Our members think there should be a visit by 
the service engineer at once a fortniglit.” 

The visit is a minimum of one a month.” replied 
the company’s representative. ” but efficiency will 
not be lessened in any way, because the sets will he 
thoroughly overhauled once a month, and. if necessary, 
we are prepared to send a man at any time to lielp 
the exhibitor out of his difficulties.” 

The Secretary was of the opinion that the more 
visits by the service man, the less likelihood there was 
of anj-thing going wrong. 

W. Onpa : “ The price of Sound Equipment service 
is prohibitive and I think we cannot afford it. It 
means that we have to take £12 to pay tliat £8 per 

Work of Service Engineers 
Mr. .Johnson, of Sound Ecpnpment, in replying 
to various questions, said it was not the intention 
of the company to load up any service engineer in 
such a manner as would interfere with the frequency 
of his visits to halls. All the engineers would be able 
to give reliable service throughout the area. 

He was afraid the company would not agree to the 
suggestion that there should bo two service visits 

per month, thus making the cost £4 per visit. None 
of the service engineers, at the present time, had to 
handle, as some exhibitors suggested, 24 equipments 
per month. 

The proposal was then made to the representatives 
of Sound Eiiuipment that perhaps it could be arranged 
for the engineers on visiting a tomi where there was 
more than one set installed to do one equipment one 
fortnight and that at another theatre at the end of 
the next fortnight, but on the occasion of each visit 
to the tovni to make, a telephone call on each exhibitor, 
just to inquire if things were all right. 

Mr. Johnson was doubtful if his principals would 
be prepared to agree to that, though it might be 
possible to arrange for the engineer to do that. 

One Engineer, One Hall 

C. Simpson thought the proposed terms were too 
high and. if he could not get any inodificatiou. he was 
prepared to run lus old contract for the allotted span 
and then make arrangements that would be more 

Jlr. Johnson put that statement in a different 
perspective when he. said that the company had to 
keep an engineer in the Isle of 3Ian to look after 

T he SECBET.AKY (Fred -A. Prior) read a long 
letter from Norman Hart, setting out in lull 
the legal po.=ition in regard to Sunday Opening. 
Mr. Wright said many of the leaders of the trade 
were agreed that if permission were given to the 
houses at present opening to continue opening, no 
steps would be taken to demand Sunday oiiemng 
for all cinemas. 

I think that that is entirely wrong ” said Mr. 
Wright. ■' If a principle is established, then, whether 
exhibitors take advantage of it or not, it should be 
established generally.” 

On the iirevious Tuesday he had interviewed 
15 local Members of Parliament in the House of 
Commons. When he asked one member what was 
his opinion on Sunday Opening, the M.P. said he 
was in favour of Sunday Opening, but if asked to 
vote would have to take into consideration appeals 
against the Bill from 3,000 of his electors. 

The same, thing had happened in connection with 
the Entertainments Tax. The General Council ilecided 
not to issue postcards and to refrain from issuing 
trailer films until they heard what the Chancellor 
said in his Budget. 

Immediate steps should now be taken on both 
matters. Sunday Opening and Entertainments Tax. 
and within the next two or three days the whole of 
any scheme propounded should be before the Branches, 
so that they could get to work. 

Impossible to Deal with Effectively 

W. Langham Brown, in presenting the report 
of the General Council, mentioned that the Gaumont- 
British Corporation offered to go to the expense of 
printing a trailer, but that the sub-committee that 
dealt with tiic matter came to the conclusion that 
unless the subject could be brought forcibly to the 
notice of the Member of Parliament for the division 
in which it was shorra the exhibition of a trailer alone 
was useless. They came to the conclusion that it 
was impossible to deal with the matter effectively 
before the Budget. 

Mr. Brown expressed the fear that it would be 
impossible to get any unanimity of opinion among 
the Branches themselves on the subject of Sunday 

Percy Artingstall said that they would never 
get Sunday Opening unless they got the public behind 

E. C. Morris suggested that the Branch should 
send a resolution saying they did not want Sunday 

one hall there. Not far from Manchester they had an 
engineer who also had only one theatre to supervise. 

Before the representatives of Sound Equipment ^ 
withdrew from the meeting, they were asked to ^ 
convey to their principals the suggestion that 9 
the engineer makes two visits per month to each ^ 
theatre, one of them being the official service 

Death of Frank Foster 

Sympathetic reference was made to tiie death of 
Frank Foster, who was Chairman of the Branch in 
1925-1926. It was decided to send a. message of 
condolence to the bereaved relatives, and members 
stood in their places with bowed heads for a few 
moments, as a mark of respect. 

Sunday Opening Position 

The Secretary reported that he had communicated 
with all the Members of Parliament in the West 
Lancashire area, asking them to support the exclusion 
of the charity clause from the Sunday Opening Bill, 
on the ground that the indirstry was already heavily 
burdened, and that, owing to the depression of trade, 
there had been a big loss of revenue at all halls in 
the West Lancashire territorj'. He had received 
acknowledgments from all the M.P.s with the excep- 
tion of the two for Preston, who had voted against 
the Bill. 

Mr. Hargreaves then read to the meeting 
a letter he had written to the Editor o£ 

‘‘ The Bioscope,” commending the attitude 
adopted in reference to Sunday entertain- 
ments. That policy, he thought, was deserving 
of every support. 

The Chairman said it seemed to him there would 
be a compromise on the fiuestion of Sunday shows. 
If what he had seen in the Press was true, then it 
would appear that only those cinemas which had 
broken the law in the past would be allowed to open, 
whilst those which had been law-abiding would be 
compelled to remain closed. 

Consideration for Staffs 

The CHAIRM.4N remarked that unless there was 
some suggestion made as to the alleviation of the 
labours of cinema staffs, the latter would ojipose 
Sunday Opening. 

He suggested that the Branch should take a 
lilebiscite of the secretaries of all cinema companies 
in their area on the subject of Sunday Opening. 

Mr. Brown expressed the view that the problem 
of Nottingham was different from that of the country 
places. In the country places, wdiere there was no 
fleeting population, Sunday Opening could not increase 
the average takings for the w'eek. 

Mr. Elton said that one of the problems of the 
small hall owner was how' to stop the flow into the 
nearest large centre of population. If they were going 
to secure Sunday Opening in the large centres and 
not in the small ones it would reduce the spending 
power of their potential patrons. 

Plebiscite Proposal 

Mr. Elton proposed, in the foim of a resolution 
that the Branch should take a plebiscite of all members 
whether they vvere in favour of participating in pro- 
paganda in favour cf Sunday Opening. 

P. Artingstall seconded. 

The CHAIRJL4N said that he would submit an 
amendment that the notification should be sent to 
the secretaries of the companies, and not to the 
nominees, to put before, the directors. 

Mr. Elton pirotested. The nominees were the 
nominees of their companies. There was no reason 
to go behind their backs. If it would meet Mr. M right’s 
views, he wvas quite prepared to amend his resolution 
so as to include two signatories, one to be the secre- 
tary or a director, if file former was not the nominee. 

Mr. Wright tlierefore withdrew liis amendment, 
and Mr. Elton’s resolution, as amended, was passed 

Support Needed from F.B.I. 

Mr. L.angham Brown said tiiat it did not appear 
to him that thev had received much S4'inpathy from 
the F.B.I. He thought tliat tliey miglit perhaps get 
some alleviation of tax in proportion to the amount 
of British film they showed. The feeling of the House 
of Commons was, he tlionglit, in favour of British 

“ A ” and ” U ” 

On another General Council topic, Mr. Brown 
suggested that that body stiould liave given more 
serious attention to the wishes of the members with 
regard to the proportion of “ U ” to “ -A ” films. If 
tliey had there would not be such a preponderance of 
salacious films . L 

For or Against Sunday Opening? 

Notts and Derby to take Plebiscite 

After a lively discussion, the Nottsland Derbyshire Branch, meeting last Wednesday, decided 
to take a plebiscite of the whole of their membership on the question of Sunday Opening. 

The question they will he asked to answer is : ‘‘ Are you in favour of Sunday opening, or are 
you against Sunday opening ? ” 

It was agreed that the answers2should he required to bear two signatures, one to he that 
of the secretary or a director of a company, if this gentleman was not also the nominee. 

The twin questions of “ SundaylOpening ” and “ Entertainments Tax ” practically mono- 
polised the whole of the meeting,\which was presided over by Thomas Wright. 



April 27, 1932 

Scotland’s Share in 
E.T. Fight 

“ Not Yet Down and Out ” 

A I>. KINC? opened a discussion on tlie Entertain- 
ments Tax at last week's ineetinsi of the Scottish 
Branch, when Bailie Tom Timmons was in the 
chair. He I'roceeded to outline the steps taken by 
the Branch to fisrht for reduction, that a 
letter had been sent to every exhibitor in Scotland 
askiuc him to aiiproach his M.P. at Easter. They 
received letters from over 50 constituencies, and 
practically i very M.P. was in favour of abolition of 
the tax on seats up to (id. 

Apart from that, ever.vthing that could be done 
had been done by the Branch. It was ixtssible that 
they might have had a more aggressive campaign, 
but there was no doubt they couUi not have liad a 
better case. 

They had lost the first round, said Mr. Kino, but 
were not yet down and out. He thought they should 
go out on a trailer and postcard campaign. 

Peter Pickard Agrees 

Petek Pickard said that, in spite of everything he 
had heard, he still maintained tliat the Entertain- 
ments Tax was a good one. The only thing that now 
prevented it from being a good tax was its imimsition 
at the wrong time. and. under the peculiar circum- 
stances. he felt that he ought to range himself on the 
side of those who were seeking the abolition of the 
tax up to (id. 

He thought they were not done yet. and, under the 
circumstances, he would like to assist. He thought 
that at this stage they ought to petition the f'hancellor. 
There was still hope if they went about it in the 
right way. 

Never More Effective Effort 

Ja.mes Welsh. .I.P.. vice-president, said they were 
all ])leased Mr. Pickard had joined the majority, but 
he did not entirely agree with his remarks. If it was 
a good thing to tax a seat Id., was it not a good thing 
to tax it 3d. '! Though disappointed, he thought 
there never had been a more effective effort to get 
the reduction of the tax ; he thought Scotland did 
particularly well, and could vouch for the fact that 
the effort was not confined to Scotland. 

The industry got a great deal of sympathy from 
M.P.s, and if it was a ((uestion of an open vote he 
thought they would have succeeded. They had got 
to do their best from the ]x)int of view of maintaining 
the pressure and propaganda, because the fight must 
go on. 

Why Not a Silent Trailer '! 

.Iames McBride said what they wanted was com- 
plete unity in the Association in fighting the Tax. 
He agreed that it was physically ini))ossihle to prepare 
a “talkie” trailer in time, but said a silent trailer 
could have been prepared, and would have been quite 
as effective. 

One thing they had forgotten, which they had 
succe.ssfnily used in earlier campaigns, was that ex- 
hibitors were a very small proiiortion of the ]ieoplc 
affected. There were the football clubs, and even the 
Corixiration. whose support should be sought ; they 
would have to get down to the Provincial Press and 
get their me.ssage over to the Provincial luihlic. 
Intimidation of M.P.s was said not to be a good thing, 
but it was the only treatment they (the M.P.s) 

It was finally agreed to remit the matter to the 
Entertainments Tax Committee, a special meeting of 
which is to be held this week. 

Bristol Discusses 

More “ U ” Films Wanted 

A B. ATKIXSOX presided over the monthly 
^ meeting of the Bristol Branch on April IDth. 
The (|uestion of “A” films was raised by 
E. fi. W. Chamberlain, nho said that the agitation 
against certain films was making things difticulf for 
exhibitors all over the country. He moved a reso- 
lution that the Branch should approach the renters 
with an expression of their desire for the production 
of a larger number of " V ” films. 

George Allen said that in some cases the sort of 
scene could be cut out that gave the film an " A ” 

The Chairman .said that the coming of the “ talkies ” 
had largely been the cause of the liresent iiosition. 
By fuifting speech into films they were bound to have 
more “ A ■’ pictures. There had been an advisory 
committee formed in connection with the B.B.F.C., 
and they were asked to give this committee a trial for 
the next twelve months. 

-Mr. Chamberlain said that in his opinion the effect 
of this eorimiittee would be an increase in the number 
of " X ■' certificates, lie maintained that exhibitors 
were being badly hit by the number of “ A " films. 
If producers would aim at making films which would 
get " E ’’ certificates instead of aiming at “A” 
Iiictures it would be much better for the trade through- 
out the country. 

Mr. Allen moved an amendment that the matter 
should be left over until local exhibitors had an oppor- 
tunity of getting the assistance of the licensing magis- 

trates to view certain " A “ films that might be suitable 
for exhibition to children. 

This was seconded by George Bees. 

A further amendment was moved by 0. Pugsley 
and seconded by V. E. Cox. that the matter should 
be deferred until the next meeting, to give exhibitors 
an opiwrtunity of considering it. 

Mr. Allen withdrew his amendment in favour of 
(his. rvhich, on being put to the meeting, was carried. 
51r. Chamberlain’s re.solution was therefore lost. 

In the course of his report as delegate to the (leneral 
Council. Mr. Chamberlain referred to the matter of 
film rentals, and said that his own opinion was that if 
independent exhibitors would only book as many 
British films as iiossible they would benefit, as the result 
would he that the American renters would have to 
compete more against each other. 

Speaking Personally 

Leslie P. Cotterell, formerly of the New 
Coliseum Cinema, Liverpool, has been 
appointed manager of the Gainsborough, 

Samuel Newberry, manager of the Regent, 
Norwich, has now recovered from his recent 
illness and resumed his duties. Mr. Newberry 
is very grateful to his friends for their kind 
inquiries during his illness. 

Entertainments Tax 

In connection with the Entertainments Tax, ilr. 
Chamberlain reported the efforts that had been made 
by the Committee and .said that in the case of no 
concession being received the Committee would at 
once set to work and advise exhibitors as to the best 
methods to adopt to carry on the campaign. 

.1. S. Campbell jirotested against the publication 
of the figures in the trade Press of the takings of certain 
pictures in London theatres. He did not think these 
figures helped them in their negotiations with the 

The Chairman said he did not think that the figures 
carried much weight, as everyone knew there were no 
cheap admission prices in the West End. The figures 
only appeared in the trade papers, and they must 
remember that the trade Press was the shop window 
for the small exhibitors in the country. It was only 
done for publicity purposes, to get more bookings. 

ilr. Atkinson said that even if no concession was 
granted in the Budget that day, it might still be possible 
to do something in the Committee stage. The London 
Committee would advise them with reference to getting 
in touch \rith the M.P.s again. 

“Safety First For 

Sheffield Halls for Loan 

S HEEEIELI) and District Branch meeting on 
Wednesday produced interesting discussions 
on Safety First in cinemas, fiolice inspection of 
lialls. Entertainments Tax and suburban runs. Clalde 
Barker (President) presided. 

When Slieflield Safety First Council wrote sug- 
gesting that exhibitors should loan their halls during 
Safety Week in May for the showing of a special 
film to school children accompanied by teachers, it 
was also intimated that the proceedings would include 
fire drill. 

Having been informed that it was presumably the 
intention of the teachers to give the Safety First talk, 
Sydney Kirkham (Vice-President) voiced a strong 
objection. He said he did not mind loaning his hall 
for the special show, but he objected to any suggestion 
that school teachers were more competent to tell 
(fiiildren about Safety First in cinemas than his own 

It was agreed to lend the halls, and to emiihasise 
that exhibitors arc more qualified to instruct children 
on Safety First than the teachers. 

Shouldering the Tax Themselves 

During a discussion on the Entertainments Tax, 
Jlr. Barker said it seemed that the future of the 
industry could not he very bright while the additional 
tax remained. Things had become so bad that before 
long some Sheffield exhibitors M'ould be faced with 
the problem of shouldering the tax themselves in 
an attempt to regain patronage. 

A resolution of thanks was passed to Mr. Ormiston, 
who introduced the deputation which called on the 

A report was made of the visit of Sheffield police 
officers to halls in the district. Measurements of 
tip-up seats, forms and other accommodation had 
l)een taken, and in all cases inquiries by the manage- 
ment as to the cause of the inquiries had met with 
the reply from the officers. “ We don’t know.” 

The President was asked to seek an explanation 
from the (’hief Constable. 

Delayed Suburban Release 

W. T, Gent complained of the length of time 
elapsing between first runs and suburban screenings. 
He bad been offered a picture for October, and yet 
tills film was shown in the centre of the city at Easter. 
It was time the Branch made a strong protest. 

The President said the Branch could do nothing 
until they achieved unity. 

Charity’s Applications 

T. F. McDonald dreiv attention to the constantly 
increasing aiiplications made by various organisation.s 
to take colleetions for eharitahlc purposes. The time 
had arrived when such matters should be dealt Mith 
by the Branch and not left to individual exhibitors. 
The Branch should also deal with applications for 
the use of halls for special performances. In many 
cases the people who asked for assistance were, those 
who severely criticised the cinemas on every possible 

The Branch accejited the sugge.stion and the Com- 
mittee were asked to draw up a list of charities 
whicli they rceoinmended the exhibitors to supixrrt. 

F. K. Seymour, formerly manager of the 
Welbeck Cinema, Walker-on-Tyne, has been 
appointed manager of the Palace. High Spen, 
Co. Durham. 

Thomas Dinning, who has been connected 
with the Shipcote Hall, Gateshead, during 
the past 15 years, was married last week at 
Lamesley, to Miss Nellie Emmerson. 

Fred Stanbury, who has been for the last 
three years salesman at the (Manchester 
branch of Warner Bros. Pictures, Ltd., has 
been promoted to the position of Liverpool 
branch manager for the company, in succes- 
sion to Gordon Dartnall. 

Henry Croudson, who has latterly been 
organist at the New Cinema, Ilkley, and for 
eight years before that was at the Majestic 
Picture House, Leeds, first as assistant and 
later as solo organist, has been appointed 
organist at the Paramount Theatre, Leeds, 
in succession to Norman Walker. 

Gordon Dartnall has been appointed 
manager of the Radio Liverpool branch, 
filling the vacancy created by the appoint- 
ment of W. W. Jay as assistant to the 
general sales manager of Radio in London. 
Gordon Dartnall started in Cardiff in 1912, 
handling Walker's World Films, for whom 
he became general manager following the 
war. He joined Fox in 1920, leaving them 
in 1927 to join Warner in Liverpool, from 
whom he resigned to take up his present 

J. C. Kennelley has relinquished the 
managership of the Carlton, Orrell Park, 
I.iverpool, a position he has held since the 
cinema opened. 

Don Gilbert, managing director of the 
Playhouse, Newcastle-on-Tyne, and the 
Playhouse, Whitley Bay, has received the 
sympathy of his many trade friends on the 
loss of his 12 years old daughter, who was 
knocked down and fatally injured by a 
motor vehicle. 

Says Leicester 

T here was a smaller attendance than usual at 
the April meeting of the Leicester Branch on 
Wednesday. G. H. Scarborough was In the 


The business was more or less of a routine character, 
but a desultory talk on Sunday Opening and Enter- 
tainments Tax gave members an opportunity of stating 
t lieir views. , 

The Chairjun asked whether it was considered 
advisable to continue support in a further attempt at 
propaganda by trailer film and post-card, as suggested 
hv the central organisation in London. 

'While this was generally favoured, several meinbers 
voiced the oiiinion that the prospect of any revision 
had definitely receded. . . 

In regard to Sunday Opening the position was 
revieivcd. but it was decided to make no report on the 
matter during the present stage of the Bill. 

“ Insult to Our Intelligence ” 

In a report of the General Connell proceedings, the 
Chairman, referring to charges in respect of Sound 
Eiiuipment, said, considering the scattered area 
which B.T.-H. had to cover, they were handsomely 
treated, hut it was an insult to their intelligence to he 
told by W.E. that they had anticipated reductions on 
charges and spares. W.E. were to be appealed to to 
give a date for a meeting. 

A letter was read from R. M. Wright, expressing 
thanks for the presentation recently made him. and 
wishing the Association a hapi'y and prosperous 

April 27 , 1932 




What Projectionists Should Remember— And Avoid 

N ( ) film is better than its sprocket holes. 
Right through the mute and sound 
heads of the projection equipment 
sprocket teeth mesh with them to drive and 
guide the film : if they are imperfect, so is 
the picture and sound reproduction. Pro- 
jection apparatus in poor adjustment and 
repair — excessive tension on pressure pads 
and undercut sprocket teeth are the most 
common defects — is unquestionably respon- 
sible for a considerable amount of damage, 
but ignorant and careless handling are bigger 
agents of destruction. Usually a film suffers 
more injury while being rewound than 
during half-a-dozen trips through the pro- 

When a fresh programme reaches the 
theatre it should be in good condition ; but 
all too frequently in the rush of change-day 
the renter's inspection department is so 
rushed as to be unable to cope with the full 
number of prints. If every reel is examined, 
the process is hasty and incomplete. Conse- 
quently it is necessary for the theatre pro- 
jection staff to overhaul every print before 
running it. 

Proper Equipment Is Essential 

If this is to be done properly it is essential 
that first-class rewind and film repair 
apparatus is at hand, and that proper use 
is made of it. At present there is hardly a 
theatre in the country where the equipment 
and conduct of the rewind room can be 
regarded as entirely satisfactory. 

It is not enough that there is a rewinder 
of sorts more or less secured to a bench. Care 
must be taken that the alignment of the 
drive and feed heads is absolutely correct 
and that it remains so. Faulty alignment 
means film edges damaged through contact 
with the reel walls. 

If weak spots in the film are to be detected, 
the projectionist must have means for viewing 
the print. This is easily provided by the 
arrangement of a small ground glass panel 
in the rewind bench illuminated from below 
by means of a small wattage incandescent 
lamp and situated midway between the feed 
and drive heads of the rewinder. 

Why Gloves Should be Worn 

Film should be rewound with the emulsion 
side up and should be held between the 
finger and thumb with just enough pressure 
to keep good contact with both sides of the 
film. It is important that the projectionist 
should either pay scrupulous attention to the 
cleanliness of his hands or — preferably — 
wear thin cotton or chamois leather gloves. 

A warm, moist hand can deposit dirt, grease 
and, in some cases, even acid on the print. 

Rewinding should be carried out very 
slowly — -at least five minutes being devoted 
to a thousand foot spool — because if the film 
is travelling at any pace it is difficult, if not 
impossible, to detect many imperfections 
which will later give trouble. Moreover, if 
the operation is carried out slowly there is 
more chance of the successive turns of film 
being guided so as to build up steadily into 
a flat disc-like surface. 

Rapid rewinding means an uneven reel, 
and this all too often means that the operator 
will bang and drag the reel to tighten it. 
Minute dirt particles almost invariably find 

their way between the various film layers, and 
play havoc with the sound track and the 
picture when the constriction of the reel 
grinds them against the film surface. 

It is always advisable to have a break 
operating on the feed head of the rewinder 
so that slight tension can be maintained on 
the film. This arrangement considerably 
facilitates the rewinding of reels over 
1,000 ft. in length. 

Correct inspection necessitates correct 
repair. Unless proper appliances are avail- 
able this will present some considerable 
difficulty. There are several neat and 
efficient film-splicing machines on the market 
and a reliable one ought to be in every 
rewind room. 

Don’t Spit — Use a Razor 

When scraping the emulsion off prepara- 
tory to making a joint many projectionists 
moisten that portion of the film. This is 
really unnecessary as a razor blade — pre- 
ferably of the Ever Ready or Valet type, 
since these are more rigid — will do this 
excellently. However, if moisture is used, 
great care should be taken to see that it is 
all wiped off before the cement is applied. 

Use cement sparingly. It is a solvent and 
dissolves celluloid, but the active agent 
evaporates very rapidly. The union of two 
pieces of film is a cohesion process resembling 
a weld rather than ad" adhesion. Therefore, 


The British Kinematograph Society’s 
symposium on the carbon arc for studio and 
theatre use has focussed attention on a 
definite desire of makers and users of pro- 
jection apparatus and accessories for col- 
laboration. This has been effective for some 
time past, and already resulting improve- 
ments to apparatus are on the market. 
There is every probability. The Bioscope 
understands, that in the near future more 
striking achievements will materialise. 

As each new piece of equipment makes its 
bow it is to be expected that the whole credit 
for its development will be claimed by some 
one firm or individual, whereas, in actual 
fact, the improvements will probably em- 
brace the results of combined efforts of 
perhaps half-a-dozen brains. The Bioscope 
fully realises that the reason for this ap- 
parent “hogging” of credit lies, not in a 
desire to belittle the work of those responsible 
for the development, but in the direct 
competition existing between the concerns 
marketing the various types of apparatus. 
Naturally, each sales organisation wishes to 
have as much honour and glory as possible. 

It takes very little misunderstanding to 
destroy harmony and to break up co- 
operative efforts, and since we have not had 
nearly enough co-operation of this sort in 
the past, it would be unfortunate to risk 
wrecking mutually beneficial collaboration 
for the sake of a few “ credit titles.” 

It is, after all, the development and im- 
provement to apparatus which is the best 
sales angle, and the identity of the persons 

the overlap of a joint should not be greater 
than about \ in. and should be made on the 
frame line. Too wide a joint or too much 
cement means a stiff and clumsy patch which 
will probably be rather troublesome in its 
passage through the projector. When making 
a splice work fast. Never run a newly jointed 
film without testing the joint, and always 
take care to remove surplus cement from the 
sprocket holes. 

Film cement loses its effectiveness if 
allowed to get slightly dried up, but the 
addition of a few drops of glacial acetic acid 
will help in maintaining its condition. To 
prevent undue deterioration keep the bottle 
tightly corked. 

Film too is liable to become unfit for 
service through exposure to the air, since it 
rapidly becomes brittle. Once it is in this 
condition there is little hope of restoring it 
to its former condition, but projectionists 
interested in maintaining the product they 
handle in the best possible shape might 
remember that a few drops of oil of eucalyptus 
on a sheet of blotting paper will go far to- 
wards maintaining the pliability of film 
stock if it is placed in the tin in which the 
film goes on its travels. 

Never use pins to make tempor- 
ary joins. If forgotten, they may 
rip open the hand of the next 
man rewinding that reel. 


responsible is of lesser consequence. There- 
fore, may we suggest that as each new pro- 
duct is demonstrated, or placed on sale, 
those responsible for its development shall 
get together once again and decide how much 
of the history of that development will make 
interesting reading ? 

Such a move would provide ready-made, 
fresh and intriguing publicity for each new 
piece of equipment. It would enable the 
real practical value of each device to be 
explained and emphasised, and would ensure, 
at any rat» a measure of publicity for those 
individuals and organisations whose efforts 
must otherwise go unmentioned. Last, but 
not least, publicity matter planned in this 
way would be more readable, more interest- 
ing, and therefore more valuable, than the 
stilted material that too often accompanies 
technical improvements. 





Victoria Honse, Sonthampton Row, W.C.l 
Telephone: HOLBORN 6673/4 



Aprii. 27, 1932 

1 6 m.m. Recording 

Striking Development by Will Day 

Equipment designed to project 1(> m.m. 
sound-on-film prints has been available for 
at least twelve months, but, when B.T.-H. 
and Will Day demonstrated their respective 
apparatus at the Mechanical Aids to Learn- 
ing Exhibition last year, no system of direct 
16 m.m. sound-on-film recording had been 
perfected. That condition has remained until 

B.T.-H.. as reported in The Bioscope last 
week, have evolved a very remarkable optical 
printer, by means of which it is possible to 
reduce 35 m.m. sound-on-film to 16 m.m. by 
direct printing, and the importance of this 
cannot be over-emphasised. Will Day, in 
the meantime, has been seeking a means of 
recording direct on 16 m.m. stock. With the 
horizontal placement of the sound track, 
this did not prove possible. 

Invention Has Tremendous Scope 

So M'ill Day, rather in defiance of theory, 
decided to tilt the track so that the lateral 
portion of the record should be at an angle 
to the direction of travel. 

By this method it is possible to obtain, 
on 16 m.m. stock, a sound track almost 
identical in size with the present 35 
m.m. record. Application of this " tilted ” 
recording to 35 m.m. would permit of a 
wider record, and its adaptation even to 
9 m.m. film is quite practical. 

While it is impossible accurately to fore- 
cast the full extent of the scope promised 
by Will Day’s achievement, it is safe to say 

that it represents one of the most distinct 
steps forward yet made in sound recording. 
It opens up a field which is so large as almost 
to represent an industry in itself. 

The value of 16 m.m. direct sound on film 
recording for industrial and educational work 
is at once apparent, and there is no reason 
why quite an extensive adoption by amateur 
cinematographers should not follow. The 
apparatus required is essentially simple to 
operate, and will probably be marketable 
at a surprisingly reasonable figure. 

Excellent Sound Quality Possible 

The sound quality obtainable with the 
new form of 16 m.m. sound-on-film record 
is in everv w’ay comparable with the present 
level of theatre reproduction. It is probable 
that an adaptation of this system to 35 m.m. 
stock would result in an extension of the 
frequency range recordable on film, since, 
with a sound record eSectively wider than 
that at present in use, less amplification — 
and, consequently, less emphasis on ground 
noise — would be required to attain the 
present volume levels in the auditoriums. 

Sound films on sub-standard stock are 
unlikely to interfere with the entertainment 
field to a greater extent than does the ordinary 
silent moving picture camera for amateurs, 
but it will inevitably eventually open up a 
most extensive market of its own. 

A public company will be floated 
to handle this invention. 

Projectionists* Guild 

The next meeting of the Head- 
quarters Court will be held at 
Bolton^s Cinema, Drayton Gardens, 
South Kensington, at noon on Sun- 
day, May 1st, and B.T-H. sound 
apparatus will be described. 


On Sunday last R. Gillespie Williams, 
colour consultant of Holophane, gave a 
most interesting lecture in the course of 
which he forecast a change in stage equip- 
ment and a more general adoption of the 
cyclorama principle. Drop curtains could 
be dispensed with since the permanent 
white background of the cyclorama would 
provide the basis for scenic stage settings 
by means of coloured light played upon it. 

Mr. Williams expressed the opinion that 
the super cinemas of the country are in the 
Provinces, and not in London, and inti- 
mated that he considered the projectionists’ 
added responsibilities and the greater ability 
called for, necessitated an advancement in 
their status and pay. The elimination of the 
inefficient operator was necessary. He 
welcomed the Guild’s formation, since it met 
an urgent need. 


Despite its comparatively recent forma- 
tion, this sub-branch has been leading a most 
active existence. .\lready the Daventry 
broadcasting stations and the Leicester 
power station have been visited, and detailed 
descriptions obtained from the engineers in 
charge. Negotiations for a tour over the 
local fire station and for a lecture on the 
various appliances and alarms are under 

Optical systems for television’ 
and for sound; rcprbdudion 
^ / Hardened steel moulds 
produced within fine limits ,of error 

Opticatly flat stoless ^cel trurrors etc. 

Uniforms of 


Stand Hard Wear. 

Designed, Cut and Made 
from start to finish by 
Experienced Uniform 


Ensures your 

Coloured Plates, patterns and 
price list immediately on receipt 
of a postcard. 

A large range of Colours 
always available. 


10 & 11, Clerkenwell Green, London, E.C.l 

Telegrams ; Uniquip, London Telephone: Clerkenwell 6682 A. 5226 


April 27 , 1932 


19 - 


Practical Publicity That Pulls Patronage 


Ernest P. Jackson, manager of the Empire 
Picture House, Dundee, was responsible for 
a good piece of outdoors publicity on behalf 
of " The Spider.” Wearing evening dress, 
complete with opera cloaks and silk hats, 
and wearing black masks, Mr. Jackson and 
an assi.stant toured the city on a motor lorry 
advertising the film and the cinema. Firing 
blank shots from revolvers, iMr. Jackson 
attracted the attention of passers-by, and, 
when a crowd collected, he displayed a quad- 
crown poster, on which was printed in huge 
letters, ‘‘ Who is the Spider ? ” This poster 
he then tore up into small pieces and held 
up to the gaze of the crowd, the remnants 
forming a splendid replica of a spider’s web. 

At this point handbills advertising the 
picture and the theatre were distributed, 
after which the lorry moved on to another 

In addition, Mr. Jackson entered shops 
brandishing his revolvers, firing a blank at 
the shopkeeper, to whom, and to whose 
customers, he then presented a handbill 
telling them that, if they desired to ascertain 
who ” the Spider ” was, they should visit 
the Empire. 


The efforts of C. A. Crathorn, manager of 
the Astoria, Birmingham, in " putting over ” 
his pictures have a habit of finding their way 
into publication ; whenever one visits his 
theatre he is sure to have a new stunt. 

For " My Wife’s Family ” he resuscitated 
the broken glass idea to good effect. The 
glass in the doors around the front of the 
house was painted by the theatre sign- 
writer to resemble badly-cracked glass, 
underneath appearing a notice : “ These 

windows were broken by the gales of laughter 
from inside.” Although the idea is hoary 
with age, manager Crathorn reports that it 
had a healthy reflex at the box-ofiice. 


The Lord knows how badly we need a 
little help towards our Income Tax, as, 
apparently, does B. M. Marks, publicity 
manager of Pathe Pictures. Anyway, that 
plutocrat has sent us a donation. 

It takes the form of an aluminium disc, 
in the heart of which is buried a genuine 
farthing. Embossed on the disc is this legend : 
“ MONEY FOR NOTHING. Britain’s Best 
Comedy by Pathe.” On the reverse side is 
the advice : " KEEP ME and You Will 

Never BE BROKE.” 

It is as smart an exploitation stunt as has 
reached us in a long while, and the exhibitor 
who makes use of it will undoubtedly find 
it " a little help with his Income Tax.” 


Waller Jeffs, veteran manager of the 
Picture House, Stratford-on-Avon, capitalises 
on his “ opposition ” by drawing attention 
to the opening of the new Memorial Theatre 
during the present month at Stratford. 

*■ The montli of April (says Mr. .Teffs), always 
a festival month in Stratford-on-Avon, will this 
year be ever memorable for the coming celebra 
tion of the Birthday of Shakespeare, when the 
New Memorial Theatre, which has arisen — an 
imposing pile — on the banks of the Avon, will be 
opened and the plays will be henceforth given in 
all their splendour in their own magniPcent home. 

■ No spot in tile world will be more truly 
cosmopolitan than our own Warmcksliire town 
on this occasion, when almost every civilised 
nation will be seen among its visitors. A special 
array of attractions will be offered at the Picture 
House OH this occasion.” 


” Splinters in the Navy ” was given a 
good send-off at the Piccadilly Picture 
Theatre (general manager. W. Beacon), 
Manchester. Dressed in sailors’ costumes of 
the Nelson period, the orchestra gave a 
humorous musical interlude on the stage, 
which was set to represent the deck of the 

battleship of the same period. One of the 
page boys sang a popular comic song wdth 
a sea flavour and performed a step dance. 
Owing to the small stage, great ingenuity 
had to be exercised in arranging the effects. 
The whole of the scenery was painted by 
staff' artists. 

Naval uniforms were w’orn by the theatre 
staff during the week. 


One of the most extensive publicity cam- 
paigns introduced into the entertainment 
industry in the Potteries is that being carried 
out by Harry Buxton (for Regal Cinemas, 
Ltd.), in Burslem, Hanley and Longton. 
Mr. Buxton is a comparatively newcomer to 
Stoke-on-Trent, but he has made his presence 
felt in no unmistakable manner. 

One of his most successful ventures was 
a novel “ Film Figure ” competition, at the 
Palace, Burslem, which attracted hundreds 
of pretty entrants. The competition which 
continued each evening throughout the 
week, was judged by Bert Ray (of Ray’s 
Productions, Ltd.), and, in addition to a 
number of handsome prizes, the winning 
competitor was offered a film test at Elstree. 

At his Hanley theatre. The New Roxy, 
patrons are offered ;^250 in prize money for 
a short written statement on what out- 
standing features contribute chiefly to the 
hall’s popularity. A similar competition is 
due to commence at the Royal, Longton. 





Patterns, sugges- 
tions and self 
forms willingly 

Your enquiry will 
receive prompt and 
personal attention. 

8, Union Rd., London, S.E. I 6 

Telephone — Bermondsey 2065 

Manager Jackson and an assistant from the Empire Picture House, Dundee, are the men behind 
the masks in this effective exploitation campaign (described here) for the Fox mystery 

picture “ The Spider ” 



April 27 , 1932 


A National Aviation Day stunt at the 
Premier, East Ham, roused the enthusiasm 
of the whole district, patrons of that house 
being in\-ited to make applications for a free 
“ flip.” So many applications were received 
that it was found necessary to install a ballot 
bo.v on the stage, and to prevail on the kind- 
ness of Lady Cobham to pick out the lucky 
names from the box. The winners were taken 
up to view East Ham from a new angle by 
Sir Alan Cobham. Strong publicity through- 
out the district during the whole of the week 
whipped up the air trippers and the box- 
office receipts. 



The fact that he is not a Lancashire man 
did not deter A. Silvester Miles, manager of 
the Villa Cross Picture House, Birmingham, 
from exploiting “ Hindle Wakes” in proper 
Lancashire style. Over the front of the 
house, on the left, was a silhouette of the 
town of Hindle, depicting the smoke and 
murky atmosphere of an industrial area, and 
on the right was a cut-out of the Blackpool 
front, showing the tower and other familiar 
landmarks. These were floodlit at night in 
bright blue and vivid yellow respectively, 
the combination compelling immediate 


The New Victoria, Bradford, in a tie-up 
with a local newspaper, is running a “ Sun- 
shine Susie ” competition in connection with 
the screening of the film of that name at the 
theatre in the first week in May. A prize 
of £\0 is offered to the girl selected as most 

like Sunshine Susie in looks, and another 
nine girls in the final selection will appear 
on the stage on the Friday night, and, as 
prizes, will receive a six months’ season 
ticket for the New Victoria. 


Exploitation seems to have taken life 
again in the Birmingham area, despite the 
many restrictions imposed by the authori- 
ties. During the past week children in the 
Wylde Green district have been inviting 
their comrades to “ come down to the 
cinema and see the Zoo ” ; investigation 
showed the attraction to be one of F. S. 
Sandover’s stunts to advertise the screening 
of " East of Borneo.” The whole of the 
foyer has been decorated to represent a 
jungle, complete with wild animals, whilst 
splashes of colour have been introduced by 
means of artistic posters announcing details 
of the film, times of showing, etc. 


Johnny Backhaus, of the Kursaal, South- 
end-on-Sea, had a late run of “ East Lynne ” 
last week, and put it over with the help of an 
appropriate gag. He put into circulation a 
quantity of paper handkerchiefs, on the lily- 
white surface of which he had printed : — 

“ If you MUST cry — cry at OUR expense !! 
You’ll need this when you see and hear Ann 
Harding and Clive Brook in ‘ East Lynne,’ 
Thursday, April 21st, for 3 days. With the 
management’s compliments ■ — Kursaal 

You’ll always catch ’em, Johnny, with an 
appeal to their lachrymal ducts — ^but please 
remind your printer that there’s only two 
e’s in “ need.” 

Rebuilding Plans for 
Majestic^ Doncaster 

2jS 00 Seats, Cafe and Stage 

The Bioscope understands that Gaumont- 
British propose entirely to rebuild the 
Majestic, Doncaster, on super-cinema lines. 
Capacity of the new theatre will be 2,500 
seats, while a cafe and restaurant as well as, 
probably, a dance hall will be further addi- 
tions to its attractions. 

About a year ago the company acquired a 
group of cottages at the back of the theatre, 
which they pulled down, using the site tem- 
porarily as a car park. They have now 
completed the purchase of further 
premises adjoining the hall, which will also 
be demolished so that the new theatre will 
cover a much larger site than the existing 

Underground Restaurant or Dance Hall 

The frontage will be set back from its 
present position, to improve the corner on 
which the Majestic stands, and the s^ace now 
occupied by the vestibule will be included 
in the new auditorium. Either the restaurant 
or a dance hall will be built underground. 

A full-sized stage will also be constructed, 
so that legitimate drama and musical comedy 
may be staged from time to time. 

It is stated by F. M. Horsfall, divisional 
superintendent for the North of England, 
that plans will be prepared by W. E. Trent, 
F.S.I., the Gaumont-British architect, but 
it is not expected that active construction 
will start for several months. 

30 YEARS’ 







Write for illustrated brochure, post free 

throughout at our own works . Consequently exhibitors 
obtain the finest workmanship. Kamm & Go., Ltd., 
manufacture the complete equipment, INCLUDING 
PROJECTORS, therefore exhibitors are assured 

The reputation which has made famous the 
Kamm Hire Maintenance Service is behind the 
Kamm Talkie Equipment. 


Telephone : Clerkenwell 6595, Telegrams ; Zerograph, Isling, London. 

April 27, 1932 



Emergency Lighting Control 

Battery Charging by Compound Wound Generator 

An increasing number of local authorities 
permit the installation of a storage battery- 
floating across the main supply as a source 
of power for the emergency lighting, while 
in many other districts the installation of the 
battery as a standb}"- is allowed, provided 
that separate generating plant is installed. 

With the usual arrangement, in which a 
shunt-wound generator charges a floating 
battery, the current passing into the battery 
while it is floating is extremely variable. 
Accordingly, the battery may at times be 
heavily overcharged. Consequently, the 
deterioration of lead-acid cells under these 
conditions is rather rapid. 

■ Basil Davies, A.M.I.E.E., discovered that 
it is possible to overcome this trouble by 

the neces.sary equipment. It is suitable for 
a 100-volt battery, and the switchboard 
consists of a panel of insulating material, on 
which is mounted a double pole circuit 
breaker with main series diverter and single 
pole reversing trip. There are ammeters, 
voltmeter and an alarm indicator to give 
warning of battery discharge in addition to 
the main switch and fuses. Space is pro- 
vided for the shunt regulator. Prices range 
from £5A: for a set for a 30-amp. normal 
discharge to £51 for a 100 amps. set. 

An important feature of this scheme is 
that any level compound-wound generator 
can be used, providing that the series winding 
is brought out to separate terminals and not 
inter-connected with the armature. 


General Schematic Diagram 

using a compound-wound generator and 
inter-connecting the compound winding in 
such a manner that the load current, and 
not the charging current, passes through the 
series winding. A full description of the 
method employed was given in The Bio- 
scope on October 21, 1931. 

The General Electric Company has pro- 
duced, and is now in a position to instal. 

From tests taken on the equipment with 
the charging current set at a predetermined 
value by shunt regulation, this value remains 
constant, although the load current may 
vary from zero to the maximum output of 
the generator. 

Already this apparatus has been installed 
in a number of cinemas in different parts 
of the country, and in all cases it is operating 
with complete success. 

Bits About 


The Super Cinema and Theatre (Eves- 
ham), Ltd., proprietors of the Scala 
, Theatre and Grand Cinema, Evesham, 

have acquired a site in Port Street for 
the erection of a new super, architects 
being Satchwell & Roberts, of Bir- 

Building operations have also started 
on another new cinema in the town, 
which will have a seating capacity of 
2,000, and which will be known as the 


Victoria Cinema, Victoria Avenue, 
Blackley, is expected to be completed 
in two or three months’* time. Seating 
accommodation will be provided for 
1,500 persons, and the interior decora- 
tions will be in atmospheric style. 

To enable structural alterations and 
renovation work to be carried out, 
Victoria Cinema, Queen’s Drive, recently 
added to the Regent Enterprises circuit, 
has been closed. Gray & Evans, 
Liverpool, are the architects. 

Rice Lane Picture House closed on 
Saturday for decoration and renovation. 
C. J. Doyle, Liverpool, is contractor for 
the 1,750 seater on the Dovecot Estate, 
Knotty Ash, for Robert Wilkinson. 
A. Ernest Shennan, F.R.I.B.A., Liver- 
pool, is the architect. 


The Playhouse, controlled by Councillor 
T. McDermott, closed on Saturday for 


extensive alterations to be put in hand 
and installation of sound equipment. 
It is expected to reopen by the Autumn. 


Plans have been prepared by W. H. 
& H. G. Riley, Leicester, for the new 
cinema at the Welford Road tram 
terminus, for G. H. Scarborough’s 
company. Plans are approved. 

Shanklin, I.O.W. 

J. E. Harrison, Ventnor, I.O.W., is archi- 
tect for the Regal, to be built in High 
Street for the Playhouse (Shanklin), 

Barnard Castle 

Alterations and additions are proposed 
to the Scala — architects, WethereU, 
Dent & PickersgiU, Barnard Castle. 


The proprietors of the Lyric are to 
carry out a big reconstruction scheme 
at the house. Capacity will be increased 
from 650 to 1,250 seats. 


Estates Committee has recently 
recommended the sale of a site at the 
junction of Kfng’s Road and Kettle- 
house Road for the erection of a cinema, 
the lessees to erect in 12 months a 
modern picture house at a cost of not 
less than £20,000, in accordance with 
plans and specifications to be approved. 
The purchasers of this site are stated 
to be G. A. Parker, Oscar Deutsch and 
W. W. Turner. 






















O N the Projection side of 
Industry outstanding 
success has attended the inter- 
change of ideas made possible 
by co-operation bet-ween the 
several Lamp Manufacturers 
and the Ship Carbon Company. 
Improvements in design have 
resulted and an altogether 
higher and more scientific 
standard of Projection has been 
made possible. 

P URSUING this successful 
policy of co-operation in 
matters of design, the 
Ship Carbon Company cordially 
invites discussion on problems 
of mutual interest -with Manu- 
facturers of Studio and Stage 
Arc Lamps. 

S HIP British Made Pro- 
j e c t i o n Carbons are 
almost exclusively used 
throughout this country, -where 
the highest order of Projection 
is demanded, and it is felt that 
much can be done in the matter 
of standardising the spectro- 
scopic quality of the arc light 
source, so that photography 
and projection may take place 
under closely uniform con- 
ditions of light value. 

C O-OPERATION amongst 
the various manu- 
facturers in the industry 
is the most certain method of 
ensuring for the public the 
highest possible standard of 
entertainment. Will you get 
together with us on the 
matter ? 

Kindly write or ’phone 


& CO., LTD., 























April 27, 1932 




Five Vitaphonp Shorts P.N.F.D Warner Theatre, 10.30 a.m. 

Amateur Daddy Fox Phoenix, 3 p.m. 


Betrayal Fuiversal Phoenix, 3 p,m. 

FRIDAY, APRIL 29, 1932 

But the Flesh is Weak M.-G.-M Phoenix, 3 p.m, 

MONDAY, MAY 2, 1932 

The Faithful Ideal Xew Gallery, 8.45 a.m. 

TUESDAY, MAY 3, 1932 

The Miraele Man Paramount Carlton, 10.30 a.m. 

Behind Stone Walts Universal Rialto, 11 a.m. 



Self Made Lady United Artists 

Spirit of the West Universal 

FRIDAY, APRIL 29, 1932 

Two Kinds of Women. .....Paramount 

Girl Crazy Radio 

C.O.D United Artists 

Monte Carlo Madness Pathe 

TUESDAY, MAY 3, 1932 

A Private Scandal and The Ghost City P.D.C. 

The Famous Ferguson Case F.N.F.D 

Murders in the Rue Morgue Universal 

But the Flesh is Meak M.-G.-M 


Second Chances Butchers 

The Call Box Mystery United Artists 

Brother Alfred IVardour 

THURSDAY, MAY 5, 1932 

The Stowaway Universal 

West End, 10.30 a.m. 
...For|m, 10.30 a.m. 

.Futurist, 10.45 a.m. 

Scala, 10.45 a.m. 

■West End, 10.30 a.m. 
....Forum, 10.45 a.m. 

Futurist, 10.30 a.m. 

Forum, 10.30 a.m. 

..M’est End, 10.30 a.m. 
Scala, 10.30 a.m. 

Scala, 10.30 a.m* 

West End, 10.30 a.m- 
Forvun, 10.30 

■ West End, 10.30 a.m. 


SUNDAY, MAY 1, 1932 

JIurders in the Rue Morgue and Impatient Maiden, 

.Universal King's, 

6.30 p.m. 


FRIDAY, APRIL 29, 1932 

Are You Listening ? M.-G.-M 

Amateur Daddy Fox 

The Stowaway Universal 

The Wiser Sex Paramount 

Illegal F.N.F.D 

Caniival Boat P.D.C 

TUESDAY, MAY 3, 1932 

Life Goes On Paramount 

A Woman Commands P.D.C 

Spirit of the West Universal 


Innocents of Chicago Wardour 

The House Opposite M.-G.-M 

...Park Hall, 11 a.m 
....Empire, 11 
...Imperial, 3 p.m| 

Capitol, 11 a.m' 

Queen’s, 11 a.m' 

•Imperial, 10.45 a.nP 

....Capitol, 11 a.m. 

New, 10.45 a.m. 

Empire, 11 a.m. 

Queen’s, 11 a.m, 

..Park Hall, 11 a.m. 



Tarzan, the .4pe Man M.-G.-M 

The Famous Ferguson Case F.N.F.D.... 

The First Mrs. Fraser Sterling 

Scandal for Sale Universal 

FRIDAY, APRIL 29, 1932 

Girl Crazy Radio 

C.O.D United Artists 

Play Girl Warner 

TUESDAY, MAY 3, 1932 

-A Woman Commands P.D.C 

Beauty and the Boss Warner 


The Wiser Sex Paramount 

Second Chances Butchers 

But the Flesh is Weak M.-G.-M 

Destry Rides Again Universal 

THURSDAY, MAY 5, 1932 

niegal F.N.F.D 

Jungle Hell Wardour 

The Faithful Heart Ideal 

Regal, 10.45 a.m. 

Green’s, 11 a.m. 

La Scala, 10.45 a.m. 

...Picture House, 11 a.m. 

.Picture House, I'l a.m. 
....La Scala, 10.45 a.m 
Regal, 11 a.m' 

La Scala, 10.45 a.m. 

Regal, 11 a.m. 

Green’s, 11 a.m. 

Cranston’s, 11 a.m. 

Regal, 11 a.m. 

Coliseum, 11 a.m. 

Green’s, 11 a.m. 

Regal, 11 a.m. 

..Picture House, 11 a.m. 



The First Mrs. Fraser Sterling Majestic, 11 a.m. 

JAre You Listening ? M.-G.-M Rialto, 10.45 a.m. 

C.O.D United Artists Scala, 10.45 a.m. 


Chinatown After Dark Equity British Picture House, 11 a.m. 

'The Call Box Mystery United Artists Scala, 10.45 a.m. 

Life Goes On Paramount Paramount Theatre, 10.45 a.m. 

It’s Tough to be Famous 'F.N.F.D Rialto, 11 a.m. 

The County Fair P.D.C Majestic, 10.45 a.m. 

LEEDS — continued 

MONDAY, MAY 2, 1932 

Sin’s Pay Day Wardour Rialto, 11 a.m 

TUESDAY,' MAY 3, 1932 

Two Kinds of Women Paramount Rialto, 10.45 a.m. 


Amateur Daddy Fox Scala, 11 a.m. 

Murders in the Rue Jlorgue Universal '....Rialto, 10.45 a.m. 

THURSDAY, MAY 5, 1932 

The House Opposite M.-G.-M Rialto, 10.45 a.m. 

The Faithful Heart Ideal i Scala, 11 a.m. 



The Stowaway Universal 

Second Chances Butchers 

FRIDAY, APRIL 29, 1932 

The Wiser Sex.... Paramount 

Girl Crazy Radio 

The House Opposite M.-G.-M.. 

Brother Alfred Wardour 

Scandal for Sale Universal 

TUESDAY, MAY 3, 1932 

Illegal F.N.F.D 

Destry Rides -4gain Universal, 

.Forum, 10.45 a.m 
Scala, 11 a.m' 

Futurist, 10.45 

Scala, 11 

..Palais-de-Luxe, 10.30 

Forum, 11 

Trocadero, 11 

■Forum, 10.45 s 
....Trocadero, 11 s 


A Private Scandal and The Ghost City P.D.C Forum, 10.30 


FRIDAY, APRIL 29, 1932 

The House Opposite M.-G.-M i Market Street P.H., 10.45 s 

Spirit of the West Universal Oxford, 11 j 

Second Chances Butchers Piccadilly, 11 s 

The Famous Ferguson Case F.N.F.D Theatre Royal, 11 e 

TUESDAY, MAY 3, 1932 

Bother Alfred Wardour Theatre Royal. 11 a 

The Call Box Mystery United Artists Piccadilly, 10.45 a 

Two Kinds of Women Paramount ....Paramount Theatre, 10.45 a 

The County Fair P.D.C O.xford, 10.45 a 

Scandal for Sale Universal Market Street Picture House, 11 a 


Sin’s Pay-Day Wardour Theatre Royal, 11 a 

The Stowaway Universal Oxford, 11 a 

THURSDAY, MAY 5, 1932 

Destry Rides Again Universal Oxford. 11 a 



Threads United Artists Queen’s, 10.30 

FRIDAY, APRIL 29, 1932 

The Honourable Mr. Wong F.N.F.D Stoll, 10 

Life Goes On...... Paramount Paramount Theatre, 10.30 

The Call Box Mystery United Artists Queen’s, 10.30 

TUESDAY, MAY 3, 1932 

Second Chances Butchers Stoll, 10.30 

Girl Crazy Radio Grainger, 11 


A Woman Commands P.D.C ; Stoll, 10.45 

Amateur Daddy Fox Queen’s, 10.30 

Brother Alfred Wardoiu Grainger, 10.30 


FRIDAY, APRIL 29, 1932 

Girl Crazy Radio Scala, 11 

A Private Scandal and Tlie Ghost City P.D.C Elite, 10.30 

SUNDAY, MAY 1, 1932 

The First Mrs. Fraser Sterling Elite, 7 

TUESDAY, MAY 3, 1932 

Innocents of Chicago Wardour t Scala, 10.45 

The Wiser Sex Paramount Elite, 10.45 


The House Opposite M.-G.-M Seala, 11 



It’s Tough to be Famous. F.N.F.D 

FRIDAY, APRIL 29, 1932 

Strangers in Love Paramoimt 

The First Mrs. Fraser Sterling 

The Crowd Roars Warner 

TUESDAY, MAY 3, 1932 

Girl Crazy Radio 

Sin’s Pay Day Wardour 

Shanghai Paramount 


The County Fair P.D.C Union 

THURSDAY, MAY 5, 1932 

The Famous Ferguson Case F.N.F.D 

Central, 10.45 

....Central, 10.45 

Regent, 11 

•Cinema House, 11 

Central, 11 a 

Hippodrome, 11 a 
,. Regent, 10.45 a 

Street P.H., 10.45 a.m. 

Central, 10.45 a.m. 

g B g E g EE* E a as ^ SEE S E BEE 6 S E E EE' E EE E E E E S S E S E E B S S 

April 27, 1982 


Telephone: Cerrard 1192, 

Telegrams : ** Lennocks, London/ 

<^, 1016 ^ 


LO N D O N . W. I , 



THE most rapidly expanding 
Circuit of to-day is requiring 
shows in London, Kent, Surrey, 
Hampshire, Berkshire and Bucking- 
hamshire. The moment anything 
comes in to us we ^phone through 
to the Londen Head Office, and the 
principal of the Circuit inspects at 
once, ger.erally the same night. And 
if the'show is at all in line with 
what they want an immediate deal 
is assured. CLEMENT BLAKE & 

Classified Advertisements 


^HIEF PROJECTIONIST seeks engagement, 
highly skilled in all “ talkie ” sets and expert 
in all electrical work and wireless. Highest re- 
commendations. Moderate wages. — G., 19, 

Stockwell Gardens, S.W.9. 1333 

MANAGER. — West End (married), desires 
larger theatre, in London, I^ovinces or 
South Coast. Firm believer in discipline, efficiency 
esprit-de-corps. Very hard wetrking and capable. 

1 Expert at working a business up and able to hold 
! same. — Apply Box No. 786, c/o The Bioscope, 
Faraday House, 8-10, Charing Cross Road, W.C.2 . 
PROJECTIONIST seeks situation, chief or 
' second, fully experienced Western, R.C..A., 
Ernemann, Simplex, Kalee. — B. B., 254, Cold- 

harbour Lane, Brixton, S.W.9. 1335 

VOUNG man seeks position as Chief Operator 
* or Assistant Manager. Ten years’ expe- 
rience. — 66, Jefferson Road, Sheerness. 1333 


CAR PARK.— £3,000.— Box 792, c/o The 
Bioscope, Faraday House, 8-10, Charing Cross 
Road, W.C.2. 


PRODUCERS.— All your marine requirements 
' can be immediately supplied on hire. 
Speed Boats, Cruisers, Yachts, Marine Equip- 
ment. For any subject. — .Arthur Bray, Ltd., 
114, Baker Street, VV.l. Contractors to leading 
Film Companies. 1334 


ICINGS Patent Agency, Ltd., 146a, Queen 
Victoria Street, E.C.4. Free — “ Advice 

Handbook” on patenting Inventions and register- 
ing Trade Marks by Registered Agent with 

45 years’ experience. 

pRTITSH Patent No. 313257, relating to 
^ Optical News-projecting Machines. Persons 
desiring to purchase or obtain licence under the 
above patent should apply to Messrs. Phillips 
& Leigh, 14-15, Southampton Buildings, London, 
W.C.2. 1332 

Distributor of 



Cash Waiting Write 

BOREHAM & Co.. F.A.I., 

Auctioneers, Valuers & Surveyors, 

lO, John St., 

Temple Bar 6123. 

Adelphi, W.C. 2. 

Eetd. 1889. 



51 Fulham High 
Street, London, 


April 27, 1932 



The majority of current productions 
are being photographed on 


Amazing in its qualities^ limitless in 
its possibilities^ this new film is bring- 
ing you better-photographed, better- 
finished, better-directed,, better-acted 
pictures. In tune with the times, you 
are now able to give better value than 
ever .... at no extra cost. 


Printed by Flkktway Prbss (1930) Ltd., 3-9, Dane Street, High Holbom, London, W.C.l, and Published by the Bioscope PuUishine Co., Lt<L. 

Faraday House. 8-10, Charing Cross Road. W.C.l 

Scanned from the collection of 

Marc Wanamaker / Bison Archives 

Coordinated by the 

Media History Digital Library 

Funded by a donation from 

University of South Carolina Libraries and 
College of Arts and Sciences